I invited floralpreneurs to join me for a LIVE chat in my Facebook group in December so I could share what I’m obsessed with in my business right now…and what I plan to stay obsessed with for the forseeable future. I hope you’ll watch and get obsessed, too!
Click to watch!
And if you’re ready to “get obsessed” and you’re interested in The Art of Good Business CLICK HERE.
If you’d like to see a full list of my courses, Click here.
Hello floralpreneurs! Do you run a one woman (or one man!) show when it comes to your website design, marketing, and overall business strategizing (i.e. what you do to attract ideal clients!)? If the answers is “yes”, I’ve got something for you!
Join me Monday, Sept. 18th in my FREE PopUp Group on Facebook with Website Tips For Florists. I’ll be live at Noon (EDT) on 9/18, but you can catch a replay in the group thru Sept. 30th.
Click HERE to join the free group!
Your website is your online storefront. It’s how the world sees you! And I know that honing your message to attract your ideal clients isn’t easy!
I’ve done a lot of work around this in my own floral design business and in my LIVE online course, The Art Of Good Business, I share with you exactly how I “do the work” to build a brand that attracts my ideal clients over and over again.
Ideal clients are a gift. I never take them for granted. Each and every time the “right client” finds me I am thrilled and reassured that the hard work I do is worth the effort!
If you’re ready to make room for quality over quantity in your business (i.e. the RIGHT clients vs just “any” clients) I hope you’ll join me in my free PopUp group and then, make a leap to join me for The Art Of Good Business. (Door close Sept. 30th)
Not sure if my course is right for you? Get in touch! firstname.lastname@example.org
We can even hop on the phone for a chat.
When preparing a proposal and initial quote for a client it can be easy to think that “more choices are better”….Options! That’s what the people want!….right?
Well, it turns out, maybe not.
I’ve certainly come to the conclusion over the years that more options are not always better for clients, and in fact, they can even confuse a potential customer.
“There are 3 price points here…but which is the best?….is the least expensive option “good enough” or do I have to go for the highest price point?….What if I make the wrong decision and it doesn’t come out the way I’d hoped?….What if I go for the most expensive option, but it’s STILL not right for me?”
Guiding clients through the planning process and advising them on the best choice for THEM is one of the very important ways that we add value to the client experience. As designers, we know more than simply how to price out that inspiration photo from Pinterest. We know whether what a client is requesting works for their color palette, style, venue, overall vibe, budget, season and on and on.
Ideal customers tend to “trust the expert”; this is especially true when it comes to one-in-a-lifetime purchases like weddings where there’s no prior experience on which to base their decisions.
Clients often don’t know what the “best choice” may be, and they’re already inundated with options from Pinterest, Instagram and wedding blogs, which is why leading with quality and expertise not only puts you in the position to guide the client through the process, but also provides the opportunity to set their minds at ease as they know they’re in your more than capable hands.
Peace of mind is priceless to your customers.
Check out this episode of the TED Radio Hour called Decisions, Decisions, Decisions: Click here to listen. You’ll gain some insights into WHY too many options leave clients with less clarity and more confusion. I found the piece at the end where the fellow talks about “choice architecture” to be particularly interesting. (Sometimes it’s how we frame the choice that matters!)
Pro-tip: Look outside the floral industry to discover new ways to “up your game” and deliver even more value to your clients.
And while we’re on the subject….
Check out my video on The worst business advice I ever took HERE!
And if you’re on the never-ending-quest to streamline your customer service process check out my downloadable courses: Wedding Workflow, 12 E-Mail Templates for Florists and How To Write Proposals That Sell!
Thanks, as always, for reading and watching!
With love from me to you,
Want to schedule a one-on-one call with me? I’m booking Strategy Sessions with floralpreneurs through Mid-May. Read more about private lessons HERE.
Testimonials are a powerful tool in your small business.
Great testimonials help do the work of establishing trust and building brand authority with potential clients, but before you can put your testimonials to work for you, you must gather rave reviews.
What’s the best way to get more reviews from clients?
Whether you send a survey from your company, or ask clients to review your work online on a service like Wedding Wire or The Knot or Google, it’s worth taking the time to request the feedback you seek!
Today, I’m sharing a free e-mail template with an example of how you can approach your clients about writing a “rave review” for your business. (This template is free and there’s no e-mail opt-in required! Grab it below…)
Click to download: How To Ask For A Testimonial
If your clients had a good experience with your company, you want to know about it!
And if for any reason they had a “less than awesome” experience, well, you should want to know about that, too….
Because your client’s feedback reflects the truth about what you’re actually delivering….
And if you’re especially good at what you do, there’s no better way to say it, than in your own customers’ words.
Push yourself out of your comfort zone! If you’re not in the habit of asking for feedback, make it a part of your workflow process asap!
Want some more insight on how to create a survey to put your client feedback to work in your business? Check out my tips for creating a client questionnaire on my Patreon Creator Page here! I’ll show you my quick tips to create a questionnaire that gathers market research for your small biz!
Want some more insight on how I build trust and authority? Check out my E-mail Templates for Florists here!
P.S. You can read some of my customer testimonials HERE.