Education and Business Training for Floral Designers.
An interesting About Page works like a magnet to attract great clients to your business. But if your website is “borderline boring”, you could actually be repelling clients.
I know it’s not always easy to talk about yourself with confidence, but your About Page MUST tell a compelling story that establishes trust and makes it clear that you are the BEST choice! [Read more…]
A floralpreneur® asked: “Do you offer any courses or advice on how you do your consultations and process? I have seen you post that you have a phone conversation with a client for weddings and then you usually don’t really have much contact until delivery/setup day of wedding. Just wondering how you go about doing this, so that you are not in constant back and forth with the client? Thanks!”
I offer a ton of resources for florists to help book weddings and write proposals quickly, inside my Wedding Templates AND I’m going to dive into this question in more depth inside Patreon member training on May 18th,
but questions on “the steps to actually book weddings” keep coming up–so I put together 5 Steps to Book A Wedding in 10 Days, and I’ll walk you though them here!
I’m going to lay out the timeline for how I book a wedding in 10 days below… [Read more…]
If you want to be a florist, do you have to go to Floristry School? It’s a question I see a lot and I know there can be some strong opinions on the subject. Click to see my answer to the question and let me know what you think!
There are so many things to learn that you can’t learn “everything you need to know in just one place”. Whether you go to floristry school, or take an accredited floral design certification program, or you teach yourself through trial and error, there will always be something more for you to learn.
For example, I’ve heard from floristry students in Australia and England who enrolled in my Flower Math course and say that they got a much more thorough and clear explanation from my online course than they did in school! Even longtime florists have told me that they understand the design aspect of their work, but they’ve been kept mostly in the dark on the business-stuff.
And still, some floral designers manage to build a “busy” floral design business, but they struggle with attracting higher paying clients or creating systems to close sales (without a dozen meetings that drain their time and energy).
Let’s face it, there’s so much more to know as a florist than “just flowers”!
The secret to success in the floral industry is to keep learning and growing. Just going to floristry school isn’t enough.
And just learning from YouTube videos isn’t enough.
And letting 20 years pass between your last in-person learning experience isn’t enough either.
Never stop learning in your business and your life–and keep doing beautiful work!
With love from me to you,
Alison
I spent the last 4 Tuesdays teaching my live group coaching program, The Art of Good Business–as I do every January–and of ALL the tips and strategies I’ve shared this month, the most important action my students can take is to set healthy boundaries. This is such an important part of running your business that I decided to add an extra Bonus Session on Setting Boundaries that Actually Work for Your Life & Business, and I’m inviting ALL of my Patreon Members to join us on Tuesday, February 1st, for this live bonus Zoom.
Click Here to become a Patreon Member for just $3 to get an invitation to the 1-hour session.
If you need to get better at saying “no”, or you’re so busy that you need to raise your prices, or your clients’ expectations are depleting your energy–not filling your creative bucket–then this session is designed for you!
We’re going to spend 1 hour mapping out a plan to help you create boundaries that actually work for your life and your business–and you’ll walk away with a strategy to hold yourself accountable as well.
Grab a pen, a notebook, your favorite beverage, and block out 1 hour to tune in for this session. You’ll be glad you did.
FYI: This is not a “set bigger goals” kinda pep talk. This will be fun, easy, actionable and I hope you’ll feel stronger and more focused at the end of our hour together. A replay will be available on Patreon after the live session.
Note: As soon as you become a Patron, you’ll get instant access to all the existing lessons in the Patreon Vault–and new lessons are posted every month. As a Patron, you can ask me anything! I’ll answer your question in a lesson and you can message me privately if you’d like. (You also get invited to bonus sessions like this one!) Members in the Marketing Maven Tier get 5 Social Media Prompts on the first Monday of every month.
Not sure what Patreon is?
It’s an easy to use app that allows teachers and creatives to share original content with their Patrons. This is exclusive content that you cannot get anywhere else–and I add new updates monthly so there’s always something new. There’s no commitment–you can cancel anytime. Florists have been supporting my Patreon Creator Page since 2019.
As a supporter, when Real Flower Business shares a new post on Patreon, you’ll get an email letting you know there’s a new lesson on Patreon. You can click the link right from your email to access that specific post/lesson. Easy peasy, lemon squeezy.
Click Here to become a Patreon Member for as little as $3.