Education and Business Training for Floral Designers.
This is a BIG question and there isn’t a one-size-fits-all answer, but in today’s livestream I tackle some of the things you’ll want to consider before implementing a new proposal fee. Click to watch!
Marketing and branding are important pieces of longterm success. Most of the florists I work with have a website that “looks pretty good”, but they’re missing some important elements (and updates!).
You can take these 5 Website and Branding Tips and put them to work in your business today! Click to watch! [Read more…]
I shared this video yesterday about tuning into who your ideal customers are and what you deliver to them.
People talk about finding “ideal clients”, but it’s rarely defined.
The simplest definition of an ideal customer is: someone you want to work with over and over and over again.
You may have more than 1 ideal customer (multiple income streams sometimes have multiple customer avatars).
Click to watch this super short video on Why you want to get to know YOUR Ideal Clients!
We dive into this very topic in Week 1 of The Art of Good Business, which starts LIVE Jan. 8th.
You don’t have to join me live, but I will be here every Friday in January to walk you through the course.
They are willing to pay what you charge.
They love your website.
They love you/your personality and/or your sales staff.
They get to yes, easily.
In short…
In order to make your social media attract the right customers, you need a clear idea of who you’re actually taking to!
Ideal customers say, “this is for me…she’s saying what I’m thinking!”
You want your ideal customers to read your sales copy and think “yes, this is for me”.
If not, I can help!
Click here to learn more about The Art of Good Business!
Thanks for taking the time to check out my blog and watch my tips.
Keep doing beautiful work, Floralpreneur®.
With love from me to you,
Alison
P.S. If you have any questions for me about the course or whether it’s a good fit for you, request a free 20-minute call here! I’m happy to hop on a call if you have questions for me.
I was invited to to sit down with Emily and Mary-Catherine at Koehler and Dramm to talk about my new book, Falling Into Flowers, and share a bit about who it’s for, what you can expect to get out of the book, and why I wrote it in the first place!
We talked about weddings, dreaming bigger in your business, checklists and production schedules, rediscovering a love for the customer and impacts of Covid moving forward.
Click to watch (or listen while you’re making holiday wreaths)! [Read more…]
