Real Flower Business

Education and Business Training for Floral Designers.

By

5 Ways To Grow Your Floral Business

What are you doing to move your business forward right now?

A designer asked about any upcoming business trainings I’m offering. so to help make it easier for you to plan ahead and join me, here’s a list of 5 Ways To Grow Your Business With Me!

I have more than one LIVE business training for florists that you can take advantage of before the end of the year!

And as always, if you have any questions, please reach out anytime.

5 Ways To Grow Your Floral Business

#1. Improve your customer management and workflow to book weddings in less time with less effort.

Join me live on November 12th at 12pm Eastern/9am Pacific for 5 Steps To Book Weddings More Quickly!

It’s just $37 and you can get all the details here and I’ll see you LIVE on Wednesday, November 12th.

A replay will be available so you can watch anytime.

Sign Up Here!

#2. Create an intentional marketing and branding strategy beyond posting on Instagram!

Join me for the Marketing Workshop for Florists! This 3-day Live Virtual Training will take place December 8-10th at 12pm Eastern.

Learn how to market your business to build your brand and attract better clients without posting on social media every day.

Doors open soon….get on the waitlist here to stay in the loop!

Get on Waitlist

#3. Map out your business plan in 2 hours with this Business Plan Jumpstart and Next Level Business Planning Session!

Your business plan serves as a compass when you’re trying to find your way in your business and it’s the first place to start if you’re feeling lost, overwhelmed, or like it’s time to level-up and make a change in your current trajectory.

This workbook + video training is available on demand and you can get it right now when you sign up here for $27!

Get the Jumpstart

#4. Get answers to your specific business questions with Monthly Group Coaching Calls with Alison.

You can join me for Monthly Q&A Calls as a member of my Patreon Community for $29/month.

There is no longterm commitment–you can try it for one month and cancel anytime.

In addition to our Monthly Q&As, you’ll find a vault of lessons on business strategies, design tips and customer management strategies inside the membership.

Join on Patreon

#5. Private Coaching Calls.

If you prefer one-on-one attention for your specific situation, we can book a call to talk about your business goals or struggles.

Whether you need a mentor, a floral business coach or a sounding board, Coaching Sessions are designed to facilitate a thought-provoking and creative process that inspires you to maximize your potential (both professional and personal) and develop a plan to reach your goals.

Learn more about coaching here.

Request A Coaching Call

If you have any questions for me, reach out via email at info@realflowerbusiness.com

I’m here to provide support and point you in the right direction as you continue to grow your floral design business.

Keep doing beautiful work!

I hope to see you in one of the upcoming trainings.

xo. -Alison Ellis

 

—

By

Growing Your Business

Are you growing or maintaining your business?

To kick off the new year, I was live on YouTube to share some thoughts on growing your business and maintaining what you’ve built! You can watch it now!

This is the first topic for the year because not every year is a growing year in your business and it’s important to have a plan on what to do when growth isn’t the goal so you can maintain what you’ve built.

If you need some help reigniting your brand this month, I’m teaching every Tuesday in January, starting Jan. 7th, when you join me inside The Art of Good Business, 4-week training. (You can find details here & enroll today!)

Learn More & Enroll Here!

And if you’re already enrolled in The Art of Good Business, I can’t wait to get started next week!

Welcome to a new year, floralpreneur®. Keep doing beautiful work!

xo. -Alison Ellis

You May Also Be Interested In:

CEO Mindset In Your Business

Learn More About Alison

 

 

—

By

CEO Mindset In Your Floral Business

How important is it to have a CEO mindset in your floral business?

Today, I have a few tips on how getting into a CEO mindset will help you to EASE into the new year–without adding anything to your to-do list!

Because when you run a business and you do “all the things”, it can be hard to zoom out to see the big picture and set next-level goals.

It takes intentional strategy and practice to get yourself into a CEO mindset that can chart your course and steer the ship (instead of just rowing the boat)!

Whether you work alone (like me!) or you lead a team, the most important thing is that you know where you want to go and what you need to let go of! Take a few moments to watch.

Things to consider now…

Do you work ON your business as much as you work IN your business?

Are your customer service systems seamless and effective?

Is your brand mission and message clear?

What are you paying attention to?

Are you spending your time wisely?

What is your next best step to get closer to your own unique goals?

How are you investing in your future growth?…

If you know it’s time to enter your CEO era, consider joining me in January for my 4-Week Training with Live Support, The Art of Good Business!

Learn More & Enroll Here!

And if you missed the Marketing Workshop for Florists, you can catch the limited time replay for just $37!

Get The Replay Now!

I’m rooting for you and your business as you move through this season and into the next! If I can be of any help to you in reaching your goals, please get in touch!

You can also find a full list of courses for florists HERE!

Keep doing beautiful work!

xo. -Alison Ellis

 

—

By

Engagement Season Tips for Florists

Do you want to book some more events for 2025? Well, are you ready for engagement season?

Today, I have 3 Tips To Help You Prepare for Engagement Season–or whatever season your business may be entering–so that you can attract more of the right customers to your business! Click to watch now:

Join the Marketing Workshop!

A Few Notes To Recap

#1. Keep your ideal customers in mind–always!

Identify who you seek to serve so you can focus on what they want to hear from you!

That means, if your ideal customer really loves flowers and tends to have a reasonable budget, you don’t have to create content about how hard you work behind the scenes to clean wax out of votive candles or scrub buckets on a Monday morning.

Because your ideal customer would rather see the beautiful work you created this week and hear a little bit about why you love the look of the design!

 

#2. Revisit your existing marketing efforts.

  • What are you actually doing right now to attract the best customers to your business?
  • Are you putting all of your eggs in the social media algorithm basket?
  • What does your website express when I land on your homepage?
  • Are you speaking to the hearts of your ideal clients?
  • Where else can you reach them?

 

#3. Add more intention to your marketing strategy!

Level-up your marketing and branding strategy with a more magnetic message to attract the best clients!

Your “brand” is what your customers experience. So it’s more than just an image you project–it’s what people say about your company when you’re not in the room.

A better marketing strategy gives you leverage. In short, it makes it easier to book clients and gain trust if your brand credibility is already established in their minds.

 

After 22 years in business, I think it’s a wise practice to revisit your marketing and branding efforts on a regular bases (at least once per year!). That’s why I’m hosting my upcoming Marketing Workshop on December 3, 4 & 5th! You can learn about that and sign up here if you want to join me! I’d be honored to have you join me.

If you have any questions, don’t hesitate to get in touch!

xo. -Alison Ellis

—

By

Simple Social Media Tips for Florists

How can you be more consistent with blogging and social media so that you attract the best customers, but also follow a strategy that’s practical and simple?

I got this question from a member of my Patreon Community the other day, which was actually more like 8 or 9 questions, so I answered them live so I could really dig into details and answer in depth!

If you have questions after you watch, let me know!

Click to watch now:

In this livestream I answered questions on:

  • Content ideas for blogging and social media
  • Discipline ideas
  • Goals of how often to post
  • How do you measure its success
  • Post structure
  • How do I keep it simple
  • How do I post our values, beliefs and key brand points

 

If you need some help crafting your brand message and sharing your voice, you can get access to Monthly Blog & Social Media Prompts by becoming a Marketing Maven inside my Patreon Community here: www.patreon.com/realflowerbusiness

I know that as a business owner, it can be challenging to be consistent and authentic because there’s often a bit of a trade off between consistent and authentic.

Wash, rinse, repeat = consistent  

But it often takes a little bit of contemplation to find what you have to share with the world that’s actually authentic!

I hope the tips I shared today will inspire you to simplify your social media strategy and share your voice with more intention.

And if you’d like to check out this month’s Social Media Prompts on Patreon, I’d be honored to have you join me there!

xo. -Alison

 

—