The first thing I figured out before starting my floral design business was how to price flowers.
I learned on the job in various flower shops and while each store was different in terms of location, style and clientele, the one thing these shops had in common was how to price their floral designs.
So when I started my own business after almost a decade in the floral industry, I knew how to turn a profit from Day 1.
Your business can make money from Day 1, too, if you price for profit and avoid overbuying!
Even though my business started out as a part-time gig because I didn’t have enough customers to quit my day jobs yet, I turned a profit all along the way.
Looking back, I know I was lucky to have learned the pieces of the pricing formulas so that I didn’t second guess or undercut myself.
So many florists I’ve talked to over the years have told me that even after decades in the industry, pricing was never fully explained to them and most floristry schools simply don’t cover the level of pricing detail you need to stay profitable and competitive in your business!
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As a floral educator, I’m known for the confusion-free approach to pricing I teach in my online course, Flower Math.
The reason I created this on-demand training is because I truly believe that pricing and profitability in your business shouldn’t be a mystery. In fact, the pricing formulas are easy.
For example, there are 4 main pieces of the pricing formula:
Marking up the flowers for retail.
Adding a design fee for time & talent to arrange.
Accounting for any supplies like ribbons, vessels and other mechanics.
Then, delivery, set-up, installation, breakdown….all the “other stuff” that goes into completing the floral order.
If you’re missing any of these pieces, or charging too little in any of these areas, you are losing profit!
Get Flower Math
After teaching florists how to price with confidence for over 10 years, I can tell you that before floral designers take Flower Math, one of 3 things is often true…
3 Pricing Mistakes Florists Make:
#1. Not including a design fee for your time and talent. (Markups are only 1 part of the equation!)
#2. Overfilling orders to make them look fuller.
#3. Buying too many flowers and losing profit margin because you set a spending goal instead of a profit goal.
If you know you’re guilty of any of the above, now is a good time to change that! Your business should be turning a profit on every order whether you own a brick and mortar shop or you work from home.
I show you exactly how in my Flower Math course!
Flower Math is tried and true…
If you’re not 100% confident that you’re maximizing your profits, Flower Math walks you through the pricing formulas step-by-step so there’s no confusion and no missing pieces of the puzzle.
There’s even a payment plan to make it more accessible, a money back guarantee and you can ask me questions anytime.
Flower Math is not just a course, it’s a roadmap to pricing and profitability and I’m here to support you along the way if you need help.
Do you have any doubts about your current pricing methods?
If you’ve been piecing together pricing tips without a full picture of all the steps, or if you just need some reassurance that you’re on the right track with your profit margins so you can pay yourself as much as possible, don’t hesitate to get into this class.
Florists often tell me they complete the entire course in an afternoon and make back the entire purchase price in the very first wedding they book after the class! You can see more of what Flower Math students say about the course here!
You have nothing the lose.
Click here to learn about Flower Math and get started today on your path to maximizing profits and paying yourself more.
And if you have questions for me, get in touch! info[at]realflowerbusiness.com
xo. -Alison Ellis
