Real Flower Business

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By Alison Ellis

2024 Pricing Chat for Florists

 

It’s the most wonderful time of the year–at least when it comes to pricing and profitability in your business! It’s almost fall which means it’s time for my Pricing Chat for Florists! Join me on Tuesday, September 17th, at 12pm ET/9am PT to walk through the 3 Most Important Numbers Florists Need To Know in your business.

It’s free and you can register now to get your Zoom invitation and I’ll send you a workbook before the chat as well.

Join the Pricing Chat

Pricing & profitability should not be a mystery in your business, which is why I’m hosting this live conversation on Sept. 17th.

I’ll also be kicking off my Flower Math Fall Sale, Sept. 17-19th, and you’ll be the first to know when the doors are open if you get on the list for the Pricing Chat!

I’m looking forward to seeing you there.

xo. -Alison Ellis

September 6, 2024 — 1:51 pm

By Alison Ellis

Owning A Flower Business

How do you stay accountable as a business owner?

If you own your business, you know there’s a lot to manage if you want to be successful and profitable, but what steps do you take to actually keep yourself on track and avoid time-wasting activities?

In this month’s livestream, I talked about strategies to stay motivated and accountable (or help to get back on track!).

When you watch, you’ll get a few rules I try to follow in my business (based on 22 years of experience), and I’ll address a question I received recently regarding “how much money a florist makes”. (You can also see a few highlights timestamped below!)

Topic Highlights:

How Do You Stay Accountable As A Business Owner? 00:00

Introduction/Welcome 03:25

What Does Accountability Look Like? 04:15

Steps To Create Accountability 04:56

Social Media Moderation 14:43

Social Media Prompts vs Complaints 19:48

Final Two Tips & Recap 20:46

How Much Money Does A Florist Make? 29:24

What Do You Do With Vases After An Event? 35:24

Staying Accountable From Here 37:44

Thanks for making time to watch today and for holding yourself accountable in your own business! If you ever need a business boost, I’m here to help! Whether that be with monthly trainings as a member on Patreon, inside one of my online business courses, or in 1:1 coaching.

Keep doing beautiful work and keep yourself accountable so you can get the results you’re aiming for in your business and your life!

xo. -Alison

May 16, 2024 — 1:18 pm

By Alison Ellis

Flower Math Fall Sale!

The Flower Math Fall Sale is ON for 3 DAYS ONLY!  Coupon Code: Fall23

Get the LOWEST price on the ONLY Pricing & Profitability course for floral designers NOW thru Sept. 14th at 11:59pm Eastern!

Use Code: Fall23 to Save $100 Off!

Click For Details!

 

September 11, 2023 — 10:11 pm

By Alison Ellis

Floral Education with Alison Ellis

A floral business can’t run on creativity alone! If you want your business to be sustainable and successful, you do need to map out future goals and define your own version of success!

Save the dates for my upcoming online trainings and click on the topics below that would be of most help to you on your path to reach your goals!

 


Business Plan Refresh Session–Aug. 23 

If you’re feeling overworked or uninspired in your floral business, this session is for you!

Florists and Flower Farmers will leave this session feeling refreshed, refocused and ready to take action to ditch the overwhelm by putting their goals in writing.

You can join me live for 1-hour on Zoom and catch a replay for 30 days after the training. I’m offering a “Pay What You Want” option that starts at just $5!

Sign up for a Replay Here until it expires: https://learn.realflowerbusiness.com/refresh

 


Pricing Chat for Florists–Sept.12

How do you calculate the profit margin in your flower business? 

If you’re a floral designer or farmer florist who wants to pay yourself more, tracking your profit margin is THE MOST IMPORTANT STEP you can take to make sure that you’re keeping as much money as possible!

And it’s OK if you aren’t “good with numbers” because it’s actually really easy to learn how to do it! That’s why I’ll be hosting a free Pricing Chat for Florists on Tuesday, Sept. 12th at 12pm Eastern/9am Pacific where I’ll share The 3 Numbers Florists Need To Know to help make sure you’re maximizing your margins.

Registration is Closed.

 


Additional Training Dates…

  • 5 Steps To Book Weddings More Quickly–Oct. 24th

  • Marketing Workshop for Florist–Dec. 4, 5, 6th

  • The Art of Good Business–Jan. 9, 16, 23, 30th

  • Floralpreneur® Workshop–April 14-16th


If you ever tell yourself, “I’m great at the creative stuff, but I’m not good at business”, what do you think someone who IS good at business would do to work smarter and reach their goals?

The first step is to put a business plan in writing! The next step is to make sure you’re pricing for MAXIMUM profitability, of course. And then, you have to be able to book clients with ease and market your business with intention to attract the best customers to your brand!

It sounds like a lot, I know! That’s why I’m teach ALL OF THESE THINGS specifically for floral designers and farmer florists in my online business training that you can join from anywhere in the world!

Remember:

Setting Realistic Goals Is Critical To Your Overall Success & Happiness.

And Feeling Overworked In Your Business is NOT Sustainable.

Make sure to stay tuned for upcoming training dates, times and registration!

If you’re not already on my email list, click HERE to sign up for my free eBook and you’ll be on my list!

xo. -Alison Ellis

August 21, 2023 — 10:15 pm

By Alison Ellis

Pricing Questions Answered Bonus 2

Today’s the final day of the Flower Math Spring Sale and to close it out, I did another Bonus Q&A to answer pricing questions that florists submitted. Click below to watch AND if you’re ready to start pricing with more confidence, enroll in Flower Math Today!

Flower Math Sale Details!

 

 

View this post on Instagram

 

A post shared by Alison Ellis | Real Flower Business | Florist Education (@realflowerbusiness)

 

Did You Miss the First Bonus Q&A Session?

**YOU CAN WATCH PART 1 OF THE BONUS Q&A SESSIONS HERE.

Thanks for making time to watch! And a HUGE thanks to everyone who’s signed up for Flower Math during the Spring Sale!

xo. -Alison Ellis

 

March 13, 2023 — 4:10 pm

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Welcome, Floralpreneur®.  I’m Alison Ellis, creator of Flower Math, published author, and founder of Real Flower Business. My online business courses and private coaching help floral designers increase profits, book great clients & build a better brand.  Learn More →

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FOR WEDDING FLORISTS:

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