Real Flower Business

Education and Business Training for Floral Designers.

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When To Talk Budget: A Tip for Florists

A floral designer in my Patreon Community who joined me for my live training, 5 Steps To Book Weddings More Quickly, asked a follow-up question today regarding budgets and minimums:

When do you present a minimum to a client if they don’t tell you their budget?

This is a BIG question that doesn’t have just 1 right answer, so click below to hear my reply and let me know if you have any questions for me after listening!

FYI after listening, if you want to dive deeper into the booking and sales process with me, you can find a link to learn more about my 5 Steps To Book Weddings More Quickly and get the replay HERE for just $37!

 

Writing proposals and talking about budget is all part of your own personal brand strategy! That’s why there isn’t just 1 way to do things.

I’ve figured out 5 reliable steps over the years to help me weed out clients with budgets that won’t work AND if you want to get the full rundown of all 5 Steps in an easy-to-follow 90-minute training, Click Here To Get Them!

 

You can watch a few short highlights from the 5 Steps Here!

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Pricing Weddings For Profit

The Mayesh Fall Flower Festival took place on Aug. 22, 2023 and Alison was invited to talk about Pricing Weddings for Profit! Watch below or listen wherever you get your podcasts! And THEN, join me for the Pricing Chat for Florists on Sept. 12! (Click Here to Sign Up!)

Catch a 1-hour Replay of the conversation between Yvonne and Alison on how to price for profit and how to handle substitutions.

Questions included:

  • How do you ensure a profitable wedding?
  • How do we make sure we aren’t overbuying?
  • Do you recommend padding the order to cover possible flower issues?
  • Should florists set a minimum?

Pricing for profit should not be a mystery in your floral design business!

If you have additional pricing questions for me, make sure to CLICK HERE to sign up for the Free Pricing Chat for Florists on Sept. 12th!

I’ll see you there!

xo. -Alison Ellis

Here’s a quick recap of the all day lineup from the Virtual Festival:

  • They kicked off the day with an autumnal design demo & discussion with Gilberto Espinoza of Dogwood & Fir to answer your design questions.
  • Next, David Dahlson has pulled together a great bounty of fall blooms to share with you, followed with a mayesh.com PreBook demo from Jaimie Cosgrove.
  • To wrap up the day, Alison Ellis of Real Flower Business shared tips for pricing for profit to ensure a successful wedding season! Catch that replay right now above!

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Floral Education with Alison Ellis

A floral business can’t run on creativity alone! If you want your business to be sustainable and successful, you do need to map out future goals and define your own version of success!

Save the dates for my upcoming online trainings and click on the topics below that would be of most help to you on your path to reach your goals!

 

Business Plan Refresh Session–Aug. 23 

If you’re feeling overworked or uninspired in your floral business, this session is for you!

Florists and Flower Farmers will leave this session feeling refreshed, refocused and ready to take action to ditch the overwhelm by putting their goals in writing.

You can join me live for 1-hour on Zoom and catch a replay for 30 days after the training. I’m offering a “Pay What You Want” option that starts at just $5!

Sign up for a Replay Here until it expires: https://learn.realflowerbusiness.com/refresh

 

Pricing Chat for Florists–Sept.12

How do you calculate the profit margin in your flower business? 

If you’re a floral designer or farmer florist who wants to pay yourself more, tracking your profit margin is THE MOST IMPORTANT STEP you can take to make sure that you’re keeping as much money as possible!

And it’s OK if you aren’t “good with numbers” because it’s actually really easy to learn how to do it! That’s why I’ll be hosting a free Pricing Chat for Florists on Tuesday, Sept. 12th at 12pm Eastern/9am Pacific where I’ll share The 3 Numbers Florists Need To Know to help make sure you’re maximizing your margins.

Registration is Closed.

 

Additional Training Dates…

If you ever tell yourself, “I’m great at the creative stuff, but I’m not good at business”, what do you think someone who IS good at business would do to work smarter and reach their goals?

The first step is to put a business plan in writing! The next step is to make sure you’re pricing for MAXIMUM profitability, of course. And then, you have to be able to book clients with ease and market your business with intention to attract the best customers to your brand!

It sounds like a lot, I know! That’s why I’m teach ALL OF THESE THINGS specifically for floral designers and farmer florists in my online business training that you can join from anywhere in the world!

Remember:

Setting Realistic Goals Is Critical To Your Overall Success & Happiness.

And Feeling Overworked In Your Business is NOT Sustainable.

Make sure to stay tuned for upcoming training dates, times and registration!

If you’re not already on my email list, click HERE to sign up for my free eBook and you’ll be on my list!

xo. -Alison Ellis

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Pricing Questions Answered Bonus 2

Today’s the final day of the Flower Math Spring Sale and to close it out, I did another Bonus Q&A to answer pricing questions that florists submitted. Click below to watch AND if you’re ready to start pricing with more confidence, enroll in Flower Math Today!

Flower Math Sale Details!

 

 

Did You Miss the First Bonus Q&A Session?

**YOU CAN WATCH PART 1 OF THE BONUS Q&A SESSIONS HERE.

Thanks for making time to watch! And a HUGE thanks to everyone who’s signed up for Flower Math during the Spring Sale!

xo. -Alison Ellis

 

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Pricing Questions Answered Bonus 1

Did you tune into the Pricing Chat for Florists on Tuesday? If you missed it, grab it NOW before the limited time replay goes away!

Free Pricing Chat Sign Up!

I received MORE questions than I could get to in the Pricing Chat on March 7th, so I’m hosting 2 Bonus Q&A Sessions on Instagram for you. You’ll find Bonus Session 1 below–check it out and let me know if you have any questions before the Bonus on Monday, March 13th!

By the way, the Flower Math Spring Sale Ends on March 13th. These are the final days to get into the course for the lowest price! Click Here to Learn More!

 

Flower Math Sale Ends Soon!

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