Real Flower Business

Education and Business Training for Floral Designers.

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By Alison Ellis Leave a Comment

Pricing Chat for Florists

Floralpreneurs! You’re invited to my FREE Pricing Chat for Florists on St. Patrick’s Day!

Mark your calendar for Wednesday, March 17th, at NOON EST/ 9am Pacific/ 4pm London. Click HERE to register for the live Q&A!


Register to Join me!

In this live chat I’ll cover:

  • 3 Numbers You Need To Know
  • 3 Easy Steps to calculate your profit margin
  • Why tracking your profit margins are SO important
  • The importance of setting a profit goal, NOT a spending goal
  • AND I’ll address your questions LIVE

Make sure to join me live so I can answer YOUR specific questions! I look forward to seeing you there!

Click to sign up

March 6, 2021 — 4:32 pm

By Alison Ellis Leave a Comment

Should Florists Charge for Proposals?

A question I’ve seen florists ask more often than usual this year is: Should I charge for proposals?

This is a BIG question and there isn’t a one-size-fits-all answer, but in today’s livestream I tackle some of the things you’ll want to consider before implementing a new proposal fee. Click to watch!


A few key points to consider:

[Read more…]

February 18, 2021 — 3:12 pm

By Alison Ellis Leave a Comment

Tips for Florists on Blogging, Ghosting, and Attracting Higher Budgets

For the last few weeks I’ve been broadcasting my Tuesday Q&As over on Instagram (instead of in my private Facebook group) and it’s been fun to connect with floral folks on the gram! Click below to watch a replay of today’s live chat and make sure to follow me on IG here: @realflowerbusiness!

Questions I received this week include:

[Read more…]

September 8, 2020 — 6:27 pm

By Alison Ellis Leave a Comment

Foam Free Wedding Arbor

Foam free floral arbors are fun and easy to do!

I just did my first wedding of 2020 yesterday and shared my #foamfreefloral mechanics on Instagram. Click through the pics below to see the before, during and after on this foam free wedding arbor including 2 time lapse videos showing you the greening and the flowering! [Read more…]

August 17, 2020 — 7:15 pm

By Alison Ellis Leave a Comment

Resilience in Floristry

Can looking back help you move forward?

Every Tuesday I do a Live Q&A in my Facebook group to answer your questions.

Today I talked about Reinventing, Rebuilding, Reshaping, Reimagining and Resilience in your business.

Click to watch:

How can you move your business forward now? Use the next few weeks wisely to:

  • Improve your Website,

  • Master your Pricing,

  • Clearly Communicate with Clients…

[Read more…]

April 14, 2020 — 6:53 pm

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Welcome, floralpreneur®.  I’m Alison Ellis, creator of Flower Math, and founder of RealFlowerBusiness.com. My online business courses, group training and private coaching is created to help floral designers increase profits, book better gigs, type fewer emails & build awesome websites.  Learn More →

Follow me on social:

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FOR WEDDING FLORISTS:

Read my book: Falling Into Flowers

Templates for Florists

Flower Math Formulas

3 Keys To Booking Great Clients

FREE RESOURCES:

Free ebook: Everything I Wish I Knew Before Starting My Business

5 Actions To Take When Biz Is Uncertain

10 Things I Did To Grow My Biz

AS SEEN ON:

*The Flower Podcast

*Slow Flowers Podcast

*Mornings With Mayesh

*Botanical Brouhaha

*Florists’ Review

*FlirtyFleurs.com

*From The Ground Up Floral-podcast

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Hitomi Gilliam

Flirty Fleurs

Francoise Weeks

Marie Forleo

Passionflower Sue

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Think Splendid

Slow Flowers

Seth Godin

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