Real Flower Business

Education and Business Training for Floral Designers.

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Spring Pricing Chat for Florists

Spring is approaching–even here in Vermont where it’s still cold and snowy, I can see and hear the signs of spring–and for the 3rd spring in a row I’m inviting florists to join me for a free Pricing & Profitability Chat for Florists on Monday, March 21st, 2022 at 12pm EDT/9am PDT.

Click Here to Join The Pricing Chat

In this free live chat I’ll share:

  • 3 Numbers Florists Need To Know
  • 3 Easy Steps to calculate your profit margin
  • Why tracking your profit margins are SO important
  • The importance of setting a profit goal, NOT a spending goal
  • AND I’ll address your questions LIVE!

Think of it as a quick 1-hour spring business check-in. I’ll even have a special offer for those who attend live!

I’ll also be kicking off my Spring Flower Math Sale on March 21-23rd and I’ll have all the details for you on that soon! (Sign up for the pricing chat to be the first to know when the sale is live.)

In the meantime, I’m talking “all things pricing” over in my Instagram highlights HERE and you can watch a few short pricing tips below!

Sign Up For The Pricing Chat

 

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A post shared by Alison Ellis (@realflowerbusiness)

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Floral Recipes and Flower Care Tips

Where do new florists go to ask their burning (or random) questions?

No one knows everything they need to know when they’re jus getting started. That’s why this month is dedicated to answering questions from new florists.

You can find the latest “Tip for Newbies” below! And catch up on the previous tips you may have missed on Instagram HERE!

These are the questions I answered today:

  • Hi Alison, You mention on several occasions something about recipes. Can you tell me how you make recipes, and how you use them for decorations and bouquets.
  • Hi! I would love to know better how to create that loose airy design seen in so many bouquets without an armature. Also, how do you attach greenery to staircases and fireplaces without brick clips? I’m figuring chicken wire, but how to keep it secure? Thank you!!
  • How do you prep hydrangea to ensure they last longer?
  • Exactly how to use quick dip and alum – and is alum short for something?!
  • Plus I addressed the best boutonniere storage tip I learned from Gregor Lersch.

Click to watch:

In today’s video I mentioned my online course, Flower Math, which you can find more info on here and if you want to check out that boutonniere storage tip on YouTube, click here!

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Pricing Chat for Florists

Floralpreneurs! You’re invited to my FREE Pricing Chat for Florists on St. Patrick’s Day!

Mark your calendar for Wednesday, March 17th, at NOON EST/ 9am Pacific/ 4pm London. Click HERE to register for the live Q&A!

Register to Join me!

In this live chat I’ll cover:

  • 3 Numbers You Need To Know
  • 3 Easy Steps to calculate your profit margin
  • Why tracking your profit margins are SO important
  • The importance of setting a profit goal, NOT a spending goal
  • AND I’ll address your questions LIVE

Make sure to join me live so I can answer YOUR specific questions! I look forward to seeing you there!

Click to sign up

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Should Florists Charge for Proposals?

A question I’ve seen florists ask more often than usual this year is: Should I charge for proposals?

This is a BIG question and there isn’t a one-size-fits-all answer, but in today’s livestream I tackle some of the things you’ll want to consider before implementing a new proposal fee. Click to watch!

A few key points to consider:

[Read more…]

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