How much do you worry about your competition?
- Do you follow your competitors on social media and cringe when you see how “great” they’re doing?
- Are you eager to know “who got that wedding”–the one that didn’t book with you?
- Does jealousy or comparison creep in and undermine your confidence?
What would it look like if you could eliminate your competition?
Now, hold on…..I’m not talking about putting other local florists out of business!
Your goal should be to “stand out amongst the competition” and the surest way to do that is by being the truest, most authentic version of yourself in your business and your brand so that the right clients choose you!
Oftentimes, business owners think they need to hire a branding or marketing “expert” to help attract the right clients, but that can cost tens of thousands of dollars!….really.
A “flower famous” friend of mine was quoted over $30k for a marketing expert to help her with her floral business….now, what florist has that kind of money lying around? Not many, that’s for sure.
So if you’re working on a limited budget, what are your options? How do you gain brand recognition and attract the right clients?
The answer?….there are many ways to develop your brand and improve your marketing efforts and you can do it yourself if you’re willing to dig deep and do the work.
You don’t have to be a marketing expert to have a good brand and stand out amongst your competition….but you do need to do some “brand exploration” to get to the heart of what makes your brand special so that the right customers continue to choose you over someone else!
This is the work we do in my course, The Art of Good Business! And for students who are enrolled in The Art of Good Business before Oct. 22nd you’re getting a bonus!
I’m hosting a BONUS 4th Quarter Biz Planning Jam Session to help jumpstart you end-of-year plans and THEN I’m going to walk through the entire course with you, LIVE IN JANUARY in our private Facebook group.
If you’re a floral designer who….
- Writes your own website copy & social media posts
- Manages your marketing & branding strategy
- Struggles with “selling yourself” sometimes
- Still spends too much time with clients who aren’t a good fit
- Wonders if you even have a brand yet…
So if you’re ready to zero-in on your ideal clients and move your marketing efforts to the next level, keep reading for more info or click here to sign up!
In The Art of Good Business you’ll learn how to focus your marketing efforts and take your website from beautiful to functional by honing the voice of your brand so that you can prequalify leads and attract more clients that love you.
Who’ll benefit the most from The Art of Good Business?
Business owners at any level will gain tremendous insight from the course,
however, if you’ve been in business for 5 years or more and want to refine a clearer branding message to attract better clients, you’ll have the most to gain from the lessons inside the course.
For people who are enrolled in the course, I’ll be leading a power planning session in October(to put some foundational plans in motion!)…and then I’m going to jump in with more live coaching for the entire month of January in our private group–like a bootcamp for boot strapping biz owners….it’s gonna be good.
Once you sign up, you’re invested in me, so I want to make sure you know that I’m invested right back….because I am totally invested in your success! (You can read real florists’ reviews of my course here!)
This course is not:
- a memoir,
- it’s not a “quick fix”,
- it’s not about budgeting or numbers,
- it’s not a mash-up of my “all my other courses”,
- and it’s definitely not for everyone.
Don’t sign up if you’re not willing to get out of your comfort zone and “do work”.
You’ll have to take action to get results.
I’ll be there to help push you over the finish line, but you have to take the first step to get started (read more)!
“I just booked my biggest gig yet, by $3k…
I just have to say this course, Alison’s content works!…my ideal client is more clearly defined, I’ve mostly reworked my web copy, have been better about blogging, and more intentional about how I talk to my followers on social media posts.” -Jessica Ormond
More from Alison:
It doesn’t matter if you’ve been in business for 3 years, 3 minutes or 3 decades…nothing defines your brand more than the experience you create for your customers.
The most important thing I’ve done for my floral design business over the past 15 years is work towards perfecting a customer service experience that reflects the values of my brand and speaks directly to the heart of my ideal clients.
I’m not a traditional “branding expert”, but I have studied and practiced (and practiced) my own approach to branding since I started my business in 2001. It’s said to take 10,000 hours of “deliberate practice” to achieve mastery in a field. I’ve easily exceeded that quota as I’ve worked on mastering my brand.
I began my career in the floral industry over 24 years ago, and I’ve been practicing and developing the voice of my brand in order to lead with integrity and attract my ideal clients ever since. (And I’m practicing still….)
Join me on a brand building journey to help you hone your voice.
Feel free to contact me with any questions you may have: firstname.lastname@example.org
With love from me to you,
Definition of Eliminate: (Verb)
a: to put an end to or get rid of : REMOVE; eliminate errors in your marketing efforts
b: to remove from consideration; eliminate worries about your competition
You can get a sample preview of the course HERE.