Real Flower Business

Education and Business Training for Floral Designers.

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August Sale

August Sale Is On Now!

If you’re in charge of sales and marketing in your floral business, you can get my BEST tips for attracting great customers and talking about your brand with confidence inside 2 of my MOST popular courses on sale now! (Sale Ends August 31st!) Here’s what you get:

Website Bootcamp

You can book better clients and pre-qualify new inquiries with a few strategic tweaks to your website!  This easy, informative 3-Day Bootcamp shows you the most important (and easiest) changes you can make to your website ASAP to help you attract more clients who are excited to work with you!

  • Make A Better First Impression
  • Get Found More Easily
  • A Year of Social Media Prompts
  • Marketing & Branding Tips

$99 Now $79

Sign Up & Save!

Marketing Minicourse

Instead of chasing an algorithm, your business needs an intentional marketing strategy. Get the 3-Day Bootcamp PLUS bite-sized video lessons on marketing and branding to attract better clients AND an entire year’s worth of weekly social media prompts so you never have to wonder what to post!

  • Website Bootcamp
  • A Year of Social Media Prompts
  • Marketing & Branding Tips
  • Plus Bonuses!

$398 Now $198

Upgrade & Save $200

“I ABSOLUTELY LOVE YOUR WEBSITE!”

Do your customers tell you they love your website?

I hear this ALL THE TIME from my clients–in fact, it’s one of the reasons my customers pick me!–so if you’re NOT getting compliments about how much your customers LOVE your website, it’s time to fix that!

You can take your Website from “borderline boring” to “YES, this is the best florist for me!” with a few simple tweaks!

And you can get MORE easy-to-implement website and branding strategies inside my Website Bootcamp and Marketing Minicourse–both ON SALE NOW til August 31st!

 

The truth is posting on Instagram isn’t a marketing strategy–an awesome website and intentional marketing strategy are some of your most important sales tools to help you find more customers who are excited to work with you!

Whether you’re an established designer or just starting a new business, your website has to represent your brand in its best light so you can make a good impression and close sales more easily.

And I know most florists don’t start their floral business because they love marketing and website design! (Florists love flowers, not tech!)

That’s why I create easy-to-follow courses to help you add intention to your marketing strategy so that the right clients find you without spending thousands of dollars on a social media manager!

SATISFACTION GUARANTEE:

I don’t just “sell courses”, I stand by them.

If you do the work and don’t LOVE these courses, let me know and I’ll refund your purchase.

 

Save 20% Off Website Bootcamp Here

Save $200 Off Marketing Minicourse

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11 Tips To Update Your About Page

Do you know that your About Us Page is one of the MOST viewed pages on your website?

An interesting About Page works like a magnet to attract great clients to your business. But if your website is “borderline boring”, you could actually be repelling clients.

I know it’s not always easy to talk about yourself with confidence, but your About Page MUST tell a compelling story that establishes trust and makes it clear that you are the BEST choice!

So if you want to reach better customers, I put together a 1-hour training for my Patreon Members with 11 Tips To Improve Your About Page and for a limited time, you can get it for free!

Get About Page Tips

This replay is available for FREE thru August 31st, so get it today!

Grab the free training if you want to:

  • Learn How To Make Your About Page More Interesting in 1-hour or less
  • Get 3 Quick and Easy Tips you can implement TODAY
  • Start Attracting Better Clients

This is the easiest way to make a better first impression!

All you have to do is watch the 50-minute replay and download the Worksheet to follow along.

Get About Page Tips

Do your customers tell you they LOVE your website?

I hear this ALL THE TIME from my clients–in fact, it’s one of the reasons my customers pick me!–so if you’re NOT getting compliments about how much your customers LOVE your website, it’s time to fix that!

The truth is sporadically posting on Instagram isn’t a marketing strategy–an awesome website is still your most important sales tool to help you close sales with ease.

You can take your Website from “borderline boring” to “YES, this is the best florist for me!” with a few simple tweaks!

And you can get MORE easy-to-implement website and branding strategies inside my Website Bootcamp and Marketing Minicourse–both ON SALE NOW til August 31st!

August Sale Is On Now!

You can take advantage of these savings til the end of the month:

Do you have questions for me? Reach out any time. I’m happy to answer questions you may have.

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What Is Sales Copy?

If you’re like me, you fell in love with floral design and decided to turn your passion for flowers into a small business. And if you’re also like me, you didn’t know much about how to market your flower business so you can book clients consistently and stand out against your competition.

I can tell you after 20 years of running my small business, the most effective way to book the best clients year after year is to follow an intentional marketing and branding strategy that speaks to the hearts of your ideal customers so that they KNOW you’re the best choice for them!

97% of the Florists I Surveyed Said They Do NOT Have A Marketing Plan…

I’ve spent the last 12 years learning how to get as good at branding my business as I am at floral design. In fact, I just taught 3 days of marketing and branding strategies to the students in my Marketing Minicourse and it was so much fun that I decided I’m going to do it again in December, but these sessions are free! Click here to join me in the free training!

A florist asked: What is sales copy? Just in case you want to know the answer, too, you can click below for a quick video I shared over on Instagram.

Click Here to Join the free training

Without a doubt, learning how to attract the best customers to your business is one of the most important (and challenging) skills for any business owner to master, however, if you’re working without an intentional marketing strategy, you may find yourself “posting on social media often”, but without any idea of what you actually need to say to attract the best clients!

Instead of throwing out random content, it’s time to add intention to your marketing efforts so that you actually get the results you want–great clients, increased sales, consistent bookings, more joy and freedom in your work.

Whether you decide to join me in the free training or you choose to “go it alone” from here, the most important step is to add intention to your marketing plan so you can book great clients more consistently and create your own version of success. 

I hope you’ll finish the year strong so you can have a great start to 2022!

xo. -Alison

P.S. This 3-Day Training won’t be like some of the free webinars you may have attended where it’s 90% sales pitch and tiny bits of info scatter here and there. We are going to do some work–in fact, I’m making a workbook to go along with it to help keep you moving forward. And if at the end of the training, you want to work further with me, there’ll be an opportunity to do that, too.

Every January I teach a group of highly motivated floralpreneurs how to build their own premium brand in my group coaching program, The Art of Good Business. Enrollment is officially opening Dec. 13-16th and I’ll have more details to share in the upcoming weeks if you’re interested.

 

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The Number 1 Branding Mistake Florists Make

What does it mean to have “good branding”?

In a world where social media “success” can be misleading, today’s tip is essential for all businesses to understand–not just new florists. That’s why I’m closing out the month of April with a Tip on Branding Your Business.

What you need to understand as a business owner is that your brand is what other people say about you!

Your brand is what you deliver. It’s the customers’ experience with you and your staff. It’s the way people feel when they work with you and what they tell others when you’re not in the room.

Marketing, on the other hand, is what you tell people about yourself. And there’s a big difference between what you say about you and what your paying customers say about you.

Click to find out the #1 Mistake New Florists Make when branding their business:

Want to continue your business journey with me and build your brand the right way? (Slow, steady and with integrity!)

Here are some resources that will help you take your business further:

  • Become a Patreon Member: Learn the 3 Keys to Booking Great Clients Consistently with a behind the scenes look at how I prequalify, close the sale and build an integrity brand. Patrons can ask me anything and I will create a lesson to answer your questions!
  • Business Plan Jumpstart: A fun, easy business plan to help you map out your future. It’s just $20 and it will set you up on the right path.
  • Flower Math: The Florists Guide to Pricing & Profitability teaches the proven formulas to maximize your profit and increase your pricing confidence. It even has a money-back guarantee.
  • Private Strategy Session: Schedule a 1 on 1 with Alison to discuss your unique business goals. (Space is limited to 2 floralpreneurs per month.)

You’ll also find a full list of courses HERE including my templates for florists to help you take control of your client communication and establish authority so customers follow your lead.

There’s so much more to what we do than “just flowers”. Pricing for profit, learning how to close the sale, and building a reputation that attracts great clients are just as important as the design work we do.

FYI if you missed any of my April is for Newbies series you can catch them all on Instagram HERE on IGTV!

Thanks for being here and keep doing beautiful work!

With love from me to you,

Alison

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