Real Flower Business

Education and Business Training for Floral Designers.

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Tips for Florists on Blogging, Ghosting, and Attracting Higher Budgets

For the last few weeks I’ve been broadcasting my Tuesday Q&As over on Instagram (instead of in my private Facebook group) and it’s been fun to connect with floral folks on the gram! Click below to watch a replay of today’s live chat and make sure to follow me on IG here: @realflowerbusiness!

Questions I received this week include:
  • Why should I blog? I know it’s important for SEO, but why?
  • How do I avoid getting ghosted?
  • What’s your advice for attracting clients with higher budgets? My typical weddings are $2,000-2,500, but would love to see $3-4k inquiries more often.

I also touched on how I’m handling COVID cancellations moving forward and addressed a question on customers who ask for discounted pricing during the pandemic!

Questions for a future livestream? Just get in touch: floralartvt@gmail.com

FYI I’ll be diving into MORE pricing questions later this month in an invitation only chat on Zoom!

Flower Math Sale Waitlist

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3 Keys To Booking Great Clients

What does your business need to move forward?

Wouldn’t it feel good to have clients who dig your work and trust your expertise?

You may be unsure what you can do “right this minute”, but if you want to feel more in control of where your business is going, NOW is the time to build your business skills to attract the best clients moving forward.

  • You want to avoid wasting time on price shoppers.
  • You want clients who appreciate your talent.
  • You want to nail your marketing strategy.

If you want more inquiries from interested clients who want to work with you and get to “yes” more easily…

AND you want to feel more respected, professional and in charge…

Get OFF the hamster wheel of cycling through the same problems year after year–price shoppers wasting time and energy that you could have invested elsewhere will eventually leave you feeling overwhelmed, resentful and disappointed that your business isn’t more sought-after yet!

In this online course, 3 Keys To Booking Clients, you’ll learn to improve your sales systems so you can close more sales with clients who are already eager to book with you!

Full Retail Price is $396 HERE

OR You can join my Patreon Membership Training for a $29 monthly subscription HERE to get ALL the lessons in this course (and more!). There’s no obligation! You can unsubscribe at any time.

Become a Patron!

The value of this training is off the charts because once you learn these behind-the-scenes sales tactics and processes, you’ll be closing sales with more confidence….and you can’t put a price tag on that!

You could invest $10k in a branding package to help you attract clients, but that still won’t necessarily help you close sales consistently.

But for 1 payment of $396 OR a $29/month subscription to Patreon you can get strategies for proposals, sales, branding and marketing your businesses to help you work towards your longterm goals….even if you don’t have it all figured out “right now”.

You’ll get:

Over 3.5 hours of video lessons on pre-qualifying, attracting the right clients, and closing the sale.

Including:

  • 3 Keys To Booking Clients
  • Marketing vs. Branding Tips
  • 3 Blogging Strategies
  • Contact Form Tune Up
  • Growing An E-mail List
  • Pinterest 101

+ a Transcript of A Real Phone Consultation!

+ 10 Weekly Social Media Prompts!

Here’s What Patreon Members Say About This Training….

Thanks for all of this amazing content. I will continue to take the small steps toward clarifying and communicating my brand. Knowing that this is a long term commitment, frees me up from having it perfect right now. I love that I can take small steps towards this goal without having it all figured out in the hear and now.

Good thing I know I have grit to keep going, to getting better each day and taking small steps towards a great goal. Thanks for keeping us in action mode!

Hi Alison. Lesson 1 was very helpful and I appreciate the clear delineation of action steps provided….

Whoa…I’ll be changing my inquiry form this weekend! I LOVED how you educated them about the relative cost of flowers. They really need (and I think would want) that…

Lesson 1 was great! My inquiry form sucks (haha but not!!) I am working on that this afternoon! Thank you and lesson 2 tomorrow…

Things may feel uncertain in your business right now…I think that’s true for most people, but one thing is for sure–there’s no use wasting time just worrying.

Your 2021 events calendar may feel busy or even overbooked, but what’s happening beyond 2021?

Click to watch a replay of my livestream from July 22:

REMEMBER Full Retail Price is $396, but you can get it all for just a $29 subscription to Patreon! It’s month-to-month, meaning you can unsubscribe at any time and there’s no longterm commitment when you join!

Become a Patron!

Note: There are multiple Patreon Tiers, but the $29 Tier is the only one with access to ALL that you get in this course!

 

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How Florists Book Great Clients

Want to know the keys to booking great clients?

I would have given just about anything to know how to find good clients when I was starting out in my business.

Even after I put in years of work and my experience grew in business, I had to actively seek out more knowledge on managing and retaining awesome clients.

Self-learning kept my business moving forward.

I’ve spent time reading, attending conferences, and diving into high-level online education programs to gather a few more tools for my business tool belt. I know the right advice can take years off your learning curve, which is why I invite you to learn with me as often as I possibly can!

Booking great clients is just the tip of the iceberg!

Florists have to know how to attract awesome clients, pre-screen and pre-qualify, run a kick-butt consultation, and close the sale if you’re going to consistently book customers and I’d love to share what I’ve learned with you in my NEW TRAINING FOR FLORISTS on Patreon where we’ll officially kick off Lessons 1-3 in November.

 

If you missed last week’s live chat you can click to watch it below!

Remember: booking great clients is only the beginning.

If you want a behind-the-scenes class on how I’ve learned to attract great clients and book my calendar year after year, join my new online training program on Patreon TODAY.

You’ll learn how to:

pre-qualify clients and STOP WASTING TIME;

run a phone consultation with flair and BOOK CLIENTS WITHOUT A MEETING;

and ATTRACT THE RIGHT CLIENTS with better branding and marketing efforts that are authentic to YOU.

Click here to sign up today.

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Join Me On Patreon

Want to book weddings more quickly?

I’m hosting a new training on Patreon!

The intention of this 6-month training is to serve as a behind-the-scenes pass to the strategies I use to attract awesome clients year after year and help you improve your booking, marketing and branding efforts.

In this private subscriber-only forum we’re going to dive deeper into EXACTLY how you can pre-qualify clients, perfect your consultation process, book weddings more quickly, and build a long-lasting brand.

Let me tell you a little bit more about this new thing I’m trying….

Become a Patron!

Question:

Would you like to get a closer look at how I fill my calendar every year with AWESOME CLIENTS WHO TRUST ME and book me without a meeting?

Answer:

Now, you can join me in a NON-Facebook space where you get behind-the-scenes training on:

  • How To Identify & Pre-qualify Customers BEFORE investing time in a consultation and proposal.
  • Phone Consultation Tips & Scripts (so you don’t have to meet clients until you’ve been paid).
  • Branding Building & Marketing Prompts for 6 months of weekly blog posts, social media content, IG posts. (This is for anyone who says “I don’t know what to write about” or “I don’t know what to post”.)

Sound good? Join me & become a patron today!

In this new subscriber-only space on Patreon, we’ll hone in on your ideal customers, sales copy, marketing strategy, and increase your confidence when pre-qualifying clients so that you can LOVE your business (and your life!) as you set yourself up for business success in the long run!

From where to find the right customers to spending less time on consultations, members can ask me anything about streamlining your systems to help you gain more freedom and ensure longevity in your business.

Become a Patron!

Goals:

The goal is to create a professional, curated group that’s NOT ON Facebook so that I can provide off the charts value.

We’ll be focused specifically on attracting clients, booking clients and developing a personal connection with your brand (even if you’re not sure you have a brand yet!).

I am ALWAYS engaged in what I call “the art of good business”;

this means ALWAYS striving to streamline, perfect and hone my skills, not only in floral design, but in ALL the elements of business that make up a high quality brand.

The training starts November 18-20th and then, you’ll continue to receive monthly training sessions thru April. (You don’t need to attend live to access the training!) If I reach 100 subscribers, I’ll release 2 videos (or mix of video and live Q & A) per month thru April!

Become a Patron!

 

Your success is my #1 goal. That’s why I’m offering multiple tiers of membership on Patreon–you can choose which subscription meets your business goals & budget. The first tier of membership is just $9 per month.

If you haven’t been over to Patreon yet, it’s a super user-friendly space where creators, artists, writers and teachers share their work with the people who sign up to support them, or learn from them, on their creative journey (aka their Patrons!).

If you’re reading this, but you’re not familiar with me yet, I’m Alison Ellis, a floralpreneur® with over 25 years of design experience. And while floral design is what brought me to the floral industry, my passion for the art of good business is what’s kept me in business for over 17 years!

Ask me anything! Leave a comment on a post anytime and I’ll address your questions in the upcoming training. You’ll get 3 training sessions in November. This may be a mix of recorded trainings and live Q & A…your input will help shape the content I deliver to you!

Become a Patron!

This is a super up-close and personal look at how I “conduct myself in business” and I’m looking forward to helping you incorporate some of my tips and tricks into your systems, too.

I’d be honored to have you join me on this brand building journey!
With love from me to you,
Alison

Note: Payments for the current month will be due on the day you subscribe and then, on the 1st of the month for recurring subscriptions. You can unsubscribe at any time.

Become a Patron!

 

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