Real Flower Business

Education and Business Training for Floral Designers.

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By Alison Ellis Leave a Comment

Do Florists Have To Go To Floristry School?

If you want to be a florist, do you have to go to Floristry School? It’s a question I see a lot and I know there can be some strong opinions on the subject. Click to see my answer to the question and let me know what you think!

The truth is, there isn’t just 1 right way to become a florist!

There are so many things to learn that you can’t learn “everything you need to know in just one place”. Whether you go to floristry school, or take an accredited floral design certification program, or you teach yourself through trial and error, there will always be something more for you to learn.

For example, I’ve heard from floristry students in Australia and England who enrolled in my Flower Math course and say that they got a much more thorough and clear explanation from my online course than they did in school! Even longtime florists have told me that they understand the design aspect of their work, but they’ve been kept mostly in the dark on the business-stuff.

And still, some floral designers manage to build a “busy” floral design business, but they struggle with attracting higher paying clients or creating systems to close sales (without a dozen meetings that drain their time and energy).

Let’s face it, there’s so much more to know as a florist than “just flowers”!

The secret to success in the floral industry is to keep learning and growing. Just going to floristry school isn’t enough.

And just learning from YouTube videos isn’t enough.

And letting 20 years pass between your last in-person learning experience isn’t enough either.

Never stop learning in your business and your life–and keep doing beautiful work!

With love from me to you,

Alison


Ready to learn proven strategies to streamline your workflow and create more freedom in your floral business?

See  A Full Course List

*Get my FREE eBook*

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Flower Math Save $100

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April 8, 2022 — 8:38 pm

By Alison Ellis Leave a Comment

Floral Business Seminar Live

Have you ever wanted to learn with me LIVE and in person?

I have 3 words for you: March In Minneapolis.

Want to meet me there, Floralpreneur®?

I’ll be speaking live and in person in Minneapolis, Minnesota at the Koehler & Dramm Wedding Show and I would LOVE to see you there!

Click HERE for details and to join us at the show!

Dates are March 20-22 and I’ll be presenting at 5 different times that you can choose from!

MEET ME IN MINNEAPOLIS


I’m teaching 2 different seminars on Attracting Great Clients and Closing The Sale and Pricing Strategies For Profitability.

Tom Bowling, AIFD will be presenting as well and you can mix and match your seminars so that you can see both of our presentations over the course of the weekend!

MEET ME IN MINNEAPOLIS


If you’ve ever wanted to learn with me live and in person THIS is the perfect time to join me!

xo. -Alison

February 19, 2020 — 7:43 pm

By Alison Ellis Leave a Comment

2020 Live Seminars with Alison Ellis

Come see me teach live in 2020!

Seminar dates just announced for March and April in Minnesota & Maine!

I was invited to speak at these seminars because florists are hungry for business knowledge to help round out their abilities and it’s an honor to be able to share my business tips with floralpreneurs at these upcoming events…

floral design business courses, floristry, floral design, Alison Ellis


First, I’ll be in Minneapolis, Minnesota at Koehler and Dramm from March 20-22nd.

Preliminary details here: https://koehlerdramm.com/wedding-show

Save the date for the 2020 Wedding Show! We’re bringing you a series of hands-on, focused education courses in addition to our design showcase, and we have not one but two renowned designers lined up! We’re so excited about this show, and we can’t wait to see you there. For now, save the date, and we’ll be announcing more info soon! Be sure to follow us on Facebook or Instagram so you don’t miss out on announcements!


Next, I’ll be in Portland, Maine on April 4-5th!

Find preliminary details here: https://www.campbellsfloraldesign.com/the-floral-collaborative

This Saturday & Sunday event will combine Designers and Cut Flower Farmers alike. Saturday is an extensive, hands-on designing workshop and pricing seminar. Sunday will transition into cut flower farming to offer an information packed day. We will also identify, grow and maintain the designer- farmer relationship! You will have the option to attend one or both days.


Whether weddings are a part of your current income stream or you’re considering adding a wedding offering, these seminars are made for you, so mark your calendar and come join me.

real flower business

Have a question for me?

Want to invite me to teach at your next seminar or business event? Click here to e-mail me: floralartvt@gmail.com

January 24, 2020 — 12:59 pm

Welcome, floralpreneur®.  I’m Alison Ellis, creator of Flower Math, and founder of RealFlowerBusiness.com. My online business courses, group training and private coaching is created to help floral designers increase profits, book better gigs, type fewer emails & build awesome websites.  Learn More →

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FOR WEDDING FLORISTS:

Read my book: Falling Into Flowers

Templates for Florists

Flower Math Formulas

3 Keys To Booking Great Clients

FREE RESOURCES:

Free ebook: Everything I Wish I Knew Before Starting My Business

5 Actions To Take When Biz Is Uncertain

10 Things I Did To Grow My Biz

AS SEEN ON:

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