5 Easy Tips to Improve Your Website

If you’re a floral designer, you already know that running a successful business means you need to understand a lot more than flower care and design principles.

Marketing and branding are important pieces of longterm success. Most of the florists I work with have a website that “looks pretty good”, but they’re missing some important elements (and updates!).

That’s why I sat down with Emily and Mary-Catherine at Koehler & Dramm last week to talk about 5 Easy Tips to Improve Your Website!

You can take these 5 Website and Branding Tips and put them to work in your business today! Click to watch! [Read more…]

By Alison Ellis Leave a Comment

How Do Ideal Customers Find You?

Do you know what your ideal customers are looking for?

I shared this video yesterday about tuning into who your ideal customers are and what you deliver to them.

Today, I want to talk about the next step: getting found by your ideal customers.

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Instagram Is Not Your Long Game

Is your Instagram engagement down?

I read this article last week, Why your Instagram Engagement Kinda Sucks Right Now, and I thought some of the floralpreneurs I know and love would find it interesting. I’ve heard complaints about a lack of engagement over the last several months and this certainly helps to explain why!

Now, while it’s frustrating to think that Mark Zuckerberg seems to control the fate of your business marketing, in truth, he does not!

YOU control your branding and marketing strategy…

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Focus On What Matters In Your Business Right Now

What should you be focused on in your business right now?

Small business owners are often pulled in multiple directions; we wear a lot of hats, right?! But there are times when your business needs you to focus and avoid distractions!

If you have trouble focusing on what matters most, ask yourself the following: [Read more…]

By Alison Ellis Leave a Comment

Tips for Florists on Blogging, Ghosting, and Attracting Higher Budgets

For the last few weeks I’ve been broadcasting my Tuesday Q&As over on Instagram (instead of in my private Facebook group) and it’s been fun to connect with floral folks on the gram! Click below to watch a replay of today’s live chat and make sure to follow me on IG here: @realflowerbusiness!

Questions I received this week include:

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