Real Flower Business

Education and Business Training for Floral Designers.

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How Do Ideal Customers Find You?

Do you know what your ideal customers are looking for?

I shared this video yesterday about tuning into who your ideal customers are and what you deliver to them.

Today, I want to talk about the next step: getting found by your ideal customers.

Once you’ve identified the “who you serve” and “what they care about”, your next big feat is attracting customers to your website with sales copy that speaks to their hearts.

Click to watch a short video: How Do Ideal Customers Find You?

As I mention in the video, in Week 2 of The Art of Good Business I walk florists through 12 Tips to Build a Better Website so that you “get more clicks” and continue to attract great clients year after year. Learn more about this fun, easy to implement group coaching program HERE.

I’ll show you how to leave a trail of breadcrumbs so customers get to the right places…

show them around…

and create a branding strategy that increases client engagement!

In The Art of Good Business, you’ll learn how to easily organize your website so customers go where you want them to go!

The work we do together in this course is the compass I follow that helps me set the foundation of what I say “yes” and “no” to in my business.

Now’s the time to check your own compass and make sure your foundation is strong as you embark on a new year in your business.

I do this work every year and I am happy to do it with you in The Art of Good Business (click here to join me!).

xo. -Alison

P.S. Not sure if The Art of Good Business is right for you? Click here to hop on a call with me!

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Instagram Is Not Your Long Game

Is your Instagram engagement down?

I read this article last week, Why your Instagram Engagement Kinda Sucks Right Now, and I thought some of the floralpreneurs I know and love would find it interesting. I’ve heard complaints about a lack of engagement over the last several months and this certainly helps to explain why!

Now, while it’s frustrating to think that Mark Zuckerberg seems to control the fate of your business marketing, in truth, he does not!

YOU control your branding and marketing strategy…

So while Instagram may be of help to some businesses in the short term, you should always focus on the LONG GAME when you are planning for your business.

It’s easy to get distracted by “likes” (and endless scrolling), but successful entrepreneurs don’t get distracted. They get laser focused.

What are you doing to get laser focused on your brand strategy (for the long run)?

I’ve been running my business for 18 years and I don’t focus on Instagram followers so much as I focus on creating valuable content and connections that benefit my ideal customers.

If you want to learn more about what I mean, click here for details on the program I teach every January, The Art of Good Business. I’ll break down the most important steps you want to focus on to build a brand (and a branding strategy) that sets your business up for the long run.

You can check out this quick intro from inside the course:

Learn More HERE!

Remember: There’s no such thing as a “finish line” when it comes to building a solid brand. Once you have a great brand, you have to keep it up! Maintain the high standards that earned you that reputation. And keep doing beautiful work!

With love from me to you,

Alison

P.S. The Art of Good Business is a self-paced online course that you can do anytime on your own, BUT I walk you through it every January–because I don’t want you to just sign up for the course, I want to see you get results! So I am here to walk you through the steps and answer your questions this month and every month. Click here to learn more.

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Focus On What Matters In Your Business Right Now

What should you be focused on in your business right now?

Small business owners are often pulled in multiple directions; we wear a lot of hats, right?! But there are times when your business needs you to focus and avoid distractions!

If you have trouble focusing on what matters most, ask yourself the following:

  • Where are you pouring your energy?
  • What’s bringing in money?
  • Why are you “doing what you’re doing” (ie social media, current offerings, etc.)?
  • Are you consistent?
  • What do you need to “practice”?

From brand loyalty to growing your Instagram following to renaming your business, I addressed the questions florists sent to me this week…

Click to watch the Tuesday Q&A replay!

 

View this post on Instagram

 

Tuesday Q&A to answer your questions live! Link in bio for my Real Flower Business “stuff”! ❤️

A post shared by Alison Ellis (@realflowerbusiness) on

The moral of the story is this: Don’t forget to plan and finish this year strong!

Thanks for taking the time to tune in and watch.

You can follow me on Instagram here, subscribe to my YouTube channel here, and join my Facebook group here.

xo. -Alison

Additional Resources for You:

Flower Math: The Florist’s Guide To Pricing & Profitability

Marketing Minicourse 

Patreon Membership Training

 

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Tips for Florists on Blogging, Ghosting, and Attracting Higher Budgets

For the last few weeks I’ve been broadcasting my Tuesday Q&As over on Instagram (instead of in my private Facebook group) and it’s been fun to connect with floral folks on the gram! Click below to watch a replay of today’s live chat and make sure to follow me on IG here: @realflowerbusiness!

Questions I received this week include:
  • Why should I blog? I know it’s important for SEO, but why?
  • How do I avoid getting ghosted?
  • What’s your advice for attracting clients with higher budgets? My typical weddings are $2,000-2,500, but would love to see $3-4k inquiries more often.

I also touched on how I’m handling COVID cancellations moving forward and addressed a question on customers who ask for discounted pricing during the pandemic!

Questions for a future livestream? Just get in touch: floralartvt@gmail.com

FYI I’ll be diving into MORE pricing questions later this month in an invitation only chat on Zoom!

Flower Math Sale Waitlist

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