How do you build a long lasting business?
After nearly 2 decades in business, my aim is to focus on building a brand with integrity. You can call it brand integrity or integrity branding, but what it boils down to is “what people say about your business when you’re not in the room”.
My friend, Susan McLeary, invited me to sit down for a live chat on Instagram to talk about what it means to have an integrity brand and align your business values with your personal beliefs.
Susan has built a well-loved brand that’s followed by many, because of her willingness to show up authentically and consistently share her creative vision with the world. These are essential qualities of an Integrity Brand, of course, and there’s a whole lot of practice that’s required as you continually “put yourself out there” to share your work and your branding message with your customers.
Click to watch a replay of our chat below! [Read more…]
