Real Flower Business

Education and Business Training for Floral Designers.

  • About
    • Bio
    • Coaching
    • Core Values
    • FAQ’s
    • Privacy Policy
  • Course List
    • Private Lessons
    • Book More Weddings with Templates
      • E-mail Templates
      • Contracts For Florists
      • How To Write Proposals That Sell
      • Wedding Workflow
    • Business Plan
    • Price For Profit
      • About Flower Math
      • Free Preview Of Flower Math
    • Build Your Brand
    • Website Bootcamp
    • Marketing Minicourse
  • Flower Math
    • Enroll: Flower Math
    • Feedback on Flower Math
  • Blog & Freebies
    • Blog
    • Free Courses For Florists
  • Feedback
    • Student Success Stories
    • Flower Math Feedback
    • Art of Good Biz Testimonials
  • Log In

By Alison Ellis Leave a Comment

Live Chat with Passionflower Sue on Brand Integrity

How do you build a long lasting business?

After nearly 2 decades in business, my aim is to focus on building a brand with integrity. You can call it brand integrity or integrity branding, but what it boils down to is “what people say about your business when you’re not in the room”.

My friend, Susan McLeary, invited me to sit down for a live chat on Instagram to talk about what it means to have an integrity brand and align your business values with your personal beliefs.

Susan has built a well-loved brand that’s followed by many, because of her willingness to show up authentically and consistently share her creative vision with the world. These are essential qualities of an Integrity Brand, of course, and there’s a whole lot of practice that’s required as you continually “put yourself out there” to share your work and your branding message with your customers.

Click to watch a replay of our chat below! [Read more…]

September 20, 2020 — 2:49 pm

By Alison Ellis Leave a Comment

Why It’s Important To Be LGBTQIA Affirming In Your Business

This is a live chat from my Facebook group–I didn’t plan to share this chat outside of the group since it’s directed AT the group, however, my friend, Susan (aka Passionflower Sue), asked if I’d be sharing it more widely and since the message is vitally important to our industry, I’m sharing it here so you can watch and share even if you’re not a member of my Facebook group.

The topic is about the importance of creating safe spaces for the LGBTQIA community, but this message extends to members of any marginalized communities who deserve equal treatment and basic human dignity when doing business with your company. [Read more…]

September 13, 2020 — 1:24 pm

By Alison Ellis Leave a Comment

Anti-racism and Inclusivity in the Wedding Industry

Friday is Juneteenth.

As we struggle as a country–and as a world–to make sense of racial injustice that feels senseless and wrong, leaning into history and examining “what we always thought” are critical to our efforts to move forward.

[Read more…]

June 18, 2020 — 2:35 pm

Welcome, floralpreneur®.  I’m Alison Ellis, creator of Flower Math, and founder of RealFlowerBusiness.com. My online business courses, group training and private coaching is created to help floral designers increase profits, book better gigs, type fewer emails & build awesome websites.  Learn More →

Follow me on social:

  • Facebook
  • Instagram
  • Pinterest
  • YouTube

FOR WEDDING FLORISTS:

Read my book: Falling Into Flowers

Templates for Florists

Flower Math Formulas

3 Keys To Booking Great Clients

FREE RESOURCES:

Free ebook: Everything I Wish I Knew Before Starting My Business

5 Actions To Take When Biz Is Uncertain

10 Things I Did To Grow My Biz

AS SEEN ON:

*The Flower Podcast

*Slow Flowers Podcast

*Mornings With Mayesh

*Botanical Brouhaha

*Florists’ Review

*FlirtyFleurs.com

*From The Ground Up Floral-podcast

Blogroll

Be Sage Consulting

Botanical Brouhaha

Hitomi Gilliam

Flirty Fleurs

Francoise Weeks

Marie Forleo

Passionflower Sue

The Business Of Being Creative

The Flower Podcast

The Full Bouquet

Think Splendid

Slow Flowers

Seth Godin

Topics

advertising Alison Ellis blogging Botanical Brouhaha branding Business Plan For Florists contracts Customer Service design tips e-mail E-mail Templates for Florists Eco-friendly FlirtyFleurs floraculture Floral Artistry floral business floral design floral foam floral industry floralpreneur Floral Speaker Floral Wholesalers Floral Workshop florist pricing floristry florists Flower Blog Flower Boss 2 Flower Math Freelance Florists Giving Back gratitude Home-Based Florists Ideal Customers Marketing Mornings With Mayesh real flower business Testimonials The Art Of Good Business The Flower Podcast Valentine's Day websites wedding florist wedding proposals Wedding Workflow

Categories

  • Alison's Favorite Things (4)
  • Book for Wedding Florists (2)
  • Boutonnieres & Corsages (2)
  • Building A Brand (97)
  • Business Plan (8)
  • Coaching (9)
  • Contracts (7)
  • Courses (46)
  • Customer Feedback (9)
  • Customer Service (41)
  • Delivery & Set-up (2)
  • E-mail Etiquette (10)
  • Floral Design (104)
  • Floral Industry (161)
  • Floral Workshop (8)
  • Flower Blog (134)
  • Flower Business (149)
  • Flower Math (37)
  • Frequently Asked Questions (18)
  • Giving Back (1)
  • Home-Studio Florists (62)
  • Ideal Customers (43)
  • Inclusivity (3)
  • Marketing (61)
  • Online Business Education for Florists (129)
  • Photography tips for Florists (1)
  • Pricing (41)
  • Pricing Tips For Florists (14)
  • Proposals (20)
  • Recipes (4)
  • Uncategorized (4)
  • Websites (31)
  • About
  • Course List
  • Flower Math
  • Blog & Freebies
  • Feedback
  • Log In

Copyright © 2021 Fresh Event Design, LLC · Website Designed by Zach Hoag