Real Flower Business

Education and Business Training for Floral Designers.

By Leave a Comment

Stop Worrying About The Competition

My one wish for my community of floralpreneurs this year is that you STOP worrying about the competition.

Click to watch today’s quick tips on “eliminating the competition”:

Inside The Art of Good Business is where I share the tools to help you…

  • Attract ideal customers,
  • Engage customers on your website and
  • Lead customers through the sales process so they get to “yes” easily.

Consider joining me. We start on Friday LIVE (click for details)!

What does “worrying” about the competition look like?

Comparing how many “likes” you have? Checking up on events you didn’t book?

Comparison is the thief of joy.

However, when you think so much about what you’re doing in your business that you can’t worry about your competition, that’s when you’re focused on the right steps this year.

Eliminate the competition by focusing SO MUCH on what you do well and putting that in front of your customers in a way that feels authentic and genuine and true.

(If you do that, you don’t have time to worry about how many likes or views the “other guy” got…focus on what you’re building and what the competition is doing doesn’t even matter.)

Zero in and get laser focused on what you need to do for you and your staff.

You are special. Your competition can’t tough that.

Learn more about the course HERE.

NOW is the time to join!

xo. -Alison

 

—

By Leave a Comment

Who Is Your Ideal Customer?

How do you define an Ideal Customer?

People talk about finding “ideal clients”, but it’s rarely defined.

The simplest definition of an ideal customer is: someone you want to work with over and over and over again.

You may have more than 1 ideal customer (multiple income streams sometimes have multiple customer avatars).

Click to watch this super short video on Why you want to get to know YOUR Ideal Clients!

We dive into this very topic in Week 1 of The Art of Good Business, which starts LIVE Jan. 8th.

You don’t have to join me live, but I will be here every  Friday in January to walk you through the course.

Learn More HERE!

Ideal customers choose your brand easily.

They are willing to pay what you charge.

They love your website.

They love you/your personality and/or your sales staff.

They get to yes, easily.

In short…

In order to make your social media attract the right customers, you need a clear idea of who you’re actually taking to!

Ideal customers say, “this is for me…she’s saying what I’m thinking!”

You want your ideal customers to read your sales copy and think “yes, this is for me”.

Does your website and social media reach your clients like this?

If not, I can help!

Click here to learn more about The Art of Good Business!

Thanks for taking the time to check out my blog and watch my tips.

Keep doing beautiful work, Floralpreneur®.

With love from me to you,

Alison

P.S. If you have any questions for me about the course or whether it’s a good fit for you, request a free 20-minute call here! I’m happy to hop on a call if you have questions for me.

This is truly one of the most valuable and in-depth courses I teach and I would be honored to have you join me if it sounds like a good fit!

 

—

By Leave a Comment

How do you handle cancellations?

should you cancel your 2021 wedding or event

Will weddings and events happen in 2021?

That’s the question that a lot of vendors and couples are starting to ask as new mandates are announced in many states—including my home state of Vermont.

I’m starting to see scenarios repeated in my Facebook group regarding how to handle the new cancelation or postponement requests. This is a really important question for everyone to answer because we are ALL going to get these requests. They are coming soon.

I am in this with you–I know how it feels to anticipate what lies ahead for us in the wedding industry.

One florist wrote:

[Read more…]

—

By Leave a Comment

Live Chat with Passionflower Sue on Brand Integrity

How do you build a long lasting business?

After nearly 2 decades in business, my aim is to focus on building a brand with integrity. You can call it brand integrity or integrity branding, but what it boils down to is “what people say about your business when you’re not in the room”.

My friend, Susan McLeary, invited me to sit down for a live chat on Instagram to talk about what it means to have an integrity brand and align your business values with your personal beliefs.

Susan has built a well-loved brand that’s followed by many, because of her willingness to show up authentically and consistently share her creative vision with the world. These are essential qualities of an Integrity Brand, of course, and there’s a whole lot of practice that’s required as you continually “put yourself out there” to share your work and your branding message with your customers.

Click to watch a replay of our chat below!

 

Note: We sat down to talk on Susan’s IGTV after a chat I did in my Facebook group on why it’s important to be LGBTQIA+ Inclusive in my business and you can watch a replay HERE.

Thanks for taking the time to tune in and watch! I hope you’ll take some time to tune into your business and your core values to continue to develop your own flavor of Integrity Branding!

xo. -Alison

—

By Leave a Comment

3 Keys To Booking Great Clients

What does your business need to move forward?

Wouldn’t it feel good to have clients who dig your work and trust your expertise?

You may be unsure what you can do “right this minute”, but if you want to feel more in control of where your business is going, NOW is the time to build your business skills to attract the best clients moving forward.

  • You want to avoid wasting time on price shoppers.
  • You want clients who appreciate your talent.
  • You want to nail your marketing strategy.

If you want more inquiries from interested clients who want to work with you and get to “yes” more easily…

AND you want to feel more respected, professional and in charge…

Get OFF the hamster wheel of cycling through the same problems year after year–price shoppers wasting time and energy that you could have invested elsewhere will eventually leave you feeling overwhelmed, resentful and disappointed that your business isn’t more sought-after yet!

In this online course, 3 Keys To Booking Clients, you’ll learn to improve your sales systems so you can close more sales with clients who are already eager to book with you!

Full Retail Price is $396 HERE

OR You can join my Patreon Membership Training for a $29 monthly subscription HERE to get ALL the lessons in this course (and more!). There’s no obligation! You can unsubscribe at any time.

Become a Patron!

The value of this training is off the charts because once you learn these behind-the-scenes sales tactics and processes, you’ll be closing sales with more confidence….and you can’t put a price tag on that!

You could invest $10k in a branding package to help you attract clients, but that still won’t necessarily help you close sales consistently.

But for 1 payment of $396 OR a $29/month subscription to Patreon you can get strategies for proposals, sales, branding and marketing your businesses to help you work towards your longterm goals….even if you don’t have it all figured out “right now”.

You’ll get:

Over 3.5 hours of video lessons on pre-qualifying, attracting the right clients, and closing the sale.

Including:

  • 3 Keys To Booking Clients
  • Marketing vs. Branding Tips
  • 3 Blogging Strategies
  • Contact Form Tune Up
  • Growing An E-mail List
  • Pinterest 101

+ a Transcript of A Real Phone Consultation!

+ 10 Weekly Social Media Prompts!

Here’s What Patreon Members Say About This Training….

Thanks for all of this amazing content. I will continue to take the small steps toward clarifying and communicating my brand. Knowing that this is a long term commitment, frees me up from having it perfect right now. I love that I can take small steps towards this goal without having it all figured out in the hear and now.

Good thing I know I have grit to keep going, to getting better each day and taking small steps towards a great goal. Thanks for keeping us in action mode!

Hi Alison. Lesson 1 was very helpful and I appreciate the clear delineation of action steps provided….

Whoa…I’ll be changing my inquiry form this weekend! I LOVED how you educated them about the relative cost of flowers. They really need (and I think would want) that…

Lesson 1 was great! My inquiry form sucks (haha but not!!) I am working on that this afternoon! Thank you and lesson 2 tomorrow…

Things may feel uncertain in your business right now…I think that’s true for most people, but one thing is for sure–there’s no use wasting time just worrying.

Your 2021 events calendar may feel busy or even overbooked, but what’s happening beyond 2021?

Click to watch a replay of my livestream from July 22:

REMEMBER Full Retail Price is $396, but you can get it all for just a $29 subscription to Patreon! It’s month-to-month, meaning you can unsubscribe at any time and there’s no longterm commitment when you join!

Become a Patron!

Note: There are multiple Patreon Tiers, but the $29 Tier is the only one with access to ALL that you get in this course!

 

—