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By Alison Ellis

4 Words for Difficult Customers

How do you deal with difficult customers?

A florist asked the other day, “How do you “break up” with a customer?” In other words, what should you say when you can tell that a client isn’t going to be a good fit?

In this case, the customer did not sign a contract or send a deposit yet, so it’s really more like parting ways than breaking up.

And while it’s not always easy to do, telling a client that you won’t be working with them doesn’t have to be complicated.

The fact is there are 4 little words you can use to handle a difficult customer: “I’m no longer available.”

That’s it!

  • No need to say you’ve booked another event if that’s untrue!
  • Don’t over explain your reason for deciding  they’re “not a good fit”.
  • And you certainly shouldn’t pretend that you “appreciate their interest in working with you” if you’re about to give them the boot!

“I’m/we’re no longer available” is all you need, followed by a referral to another florist if possible.

You don’t want to say the wrong thing and insult a customer while trying to let them down easy.

But do you know what might be worse? Sticking with a customer who isn’t a good fit because you simply didn’t know how to bow out gracefully!

The reason I share this is because difficult customer conversations need to happen from time to time, but it shouldn’t be a mystery to you or your employees on how to deal with them swiftly and professionally.

And I’ve been making these tough conversations easier for the past decade with Email Templates for Florists.

Get my Emails HERE!

These templates save you time! And florists often tell me they use my e-mail templates the same day they buy them! Copy, paste, rinse, repeat! (You can see a list of the topics included in the templates below!).

You can also upgrade to add all of my Wedding Templates so you have everything you need at your fingertips to take the lead on client communication.

 


Get templates HERE

 

Here’s what you get in 10 Difficult Conversations:

How to…

  1. Tell someone you can no longer “hold their date”.
  2. Present a proposal that’s over budget.
  3. Ask someone why they did NOT book with you.
  4. Tell someone you’re not a good fit for their event.
  5. Reply to a complaint.
  6. Bill for damaged or missing rental items after an event.
  7. Explain you won’t order flowers until full payment is received.
  8. Tell someone that their most recent changes/additions will result in a price increase.
  9. Tell someone you will not update their proposal (again) or meet (again) without a deposit.
  10. Respond when a wedding is cancelled.

*Plus a bonus template: How to Ask For A Testimonial.


And here’s what’s included in 12 Frequent Conversations:

How to…

  1. Say, Hello in an introduction e-mail.
  2. Present a minimum.
  3. Present a proposal, contract and invoice.
  4. Tell someone you’re unavailable for their date.
  5. Tell someone you will not lower your price.
  6. Follow up if you don’t hear back from a prospect.
  7. Tell someone you cannot hold their date without deposit.
  8. Confirm receipt of contract & deposit.
  9. Confirm receipt of contract, but missing deposit.
  10. Confirm receipt of deposit, but missing contract.
  11. Request final changes and final payment.
  12. Confirm receipt of final payment before event.

*Plus I’ve added a bonus with 5 e-mail etiquette tips.

You can check out the EXACT way I address the most common and sometimes difficult customer conversations and take advantage of templates that are proven to work.

Just $58 HERE

On the other hand, you can ask ChatGPT (powered by Artificial Intelligence) to help you out with your customer service & communication, but I wouldn’t suggest it! Difficult conversations deserve a human touch. (And based on my real life experience, AI always says a little bit too much and that opens the door to customer pushback! And nobody’s looking for that.)

January 15, 2025 — 6:42 pm

By Alison Ellis

How Do You Sell More Flowers?

When florists want to sell more flowers for Mother’s Day–or any occasion–the most important step is to reach out to your past customers to make sure they know what you’re offering.

That means if you have NOT directly pitched your offers to the customers who purchased from you last year, it’s time to take action now!

I know it’s tempting to throw out a few posts on social media and feel like you’ve “done your job” to get the word out about your business and what you’re selling, but posting and praying is not enough!

If you REALLY want to sell more flowers, you have to reach out to the real live customers who’ve bought from you before and invite them to place an order today!


If this sounds like a lot of work, guess what–it could be! You may not be organized with your customer list at your finger tips, perhaps.

But it’s actually pretty easy to write an email to your client list and create a short script to make phone calls to your best customers who haven’t ordered yet, so you can tell them exactly what you’re offering and make it easy for them to buy.

A few things to include in your pitch:

  • Introduction–what you’re offering (and why they need it!)
  • Clear price points on 1-2 options
  • Call To Action–with a link to buy or phone number to call
  • Sense of Urgency–why do they want to do this today?

 

Some customers will say no, but some will say yes! And then, you’ll be that much closer to your sales goal.

The moral of the story is this: Ask for the sale. Don’t sit back and wait for customers to come to you.

Keep doing beautiful work!

xo. -Alison Ellis

Find out more about Alison HERE and see a full course list for florists HERE.

May 5, 2023 — 2:49 pm

By Alison Ellis

Should Florists Use Artificial Intelligence In Marketing?

Everyone’s talking about using AI to automate, but what role should automation play in your floral design business?

It’s tempting to lean into automating your business–and I get it, it’s enticing to take the “thinking” out of your work and let someone else handle it!

But there’s truly no replacing the human-to-human interaction and connection that your brand can create with your customers!

(By the way, that’s why the intern that’s assigned to “handle your social media” may not be getting the results you’d hoped for!…because they don’t have the client-focus that’s required to really connect with your ideal customers.)

Click to watch this short take on using AI in your business.

The Moral Of The Story

People buy from people. And good brands aren’t built on auto-pilot.

It’s wise to streamline your business processes whenever possible–as long as you’re not missing the customer connection! There’s a risk of over-automating and losing the special touch (and trust!) your customers are looking for.

I follow templates to help lead clients through the sales process with my email replies and proposals (which you can find here!), but I still take the time to craft customized communication for each client so they get the best experience with my brand.

Because personalized service is part of what I promise. And a computer can’t deliver that for me!

Keep doing beautiful work and keep showing up for your customers as ONLY you can!

(Click Here For More: Should You Lose Your Auto-Reply?)

With love from me to you,

Alison Ellis

(Learn more about Alison Here)


January 3, 2023 — 5:27 pm

By Alison Ellis

How Should Florists Set A Minimum

I’ve heard a lot of questions from florists about Setting Minimums (and raising minimums!) lately, which is why I was live today on Instagram to talk about How Florists Should Set A Minimum in their business. You can catch the replay from Instagram below!

Whether you already have a minimum or you’re just figuring out how to establish a minimum, this chat is for YOU!

Here’s what’s covered:

➤Why Florists Need A Minimum

➤How To Determine A Minimum For Your Business

➤How To Communicate A Minimum To Customers

 

Fact: Setting a Minimum isn’t a strategy to “attract customers”; it is meant to help weed people out! And adding a minimum to your website isn’t enough.

That’s why it’s important to understand WHAT your minimum is and HOW to present it to your clients.

I hope you’ll enjoy the replay AND I really hope you’ll sign up HERE for the Free Pricing Chat for Florists on Oct. 13th with 3 Numbers Florists Need To Know! 

If you have any questions for me, feel free to get in touch!

xo. -Alison


 

View this post on Instagram

 

A post shared by Alison Ellis (@realflowerbusiness)


Don’t forget to register HERE for the Pricing Chat on October 13th at noon EDT/9am PDT!

September 29, 2022 — 11:20 pm

By Alison Ellis

How To Get More Business Reviews in 2022

Happy new year, Floralpreneur®! A florist asked the other day, “How do you ask for reviews from your clients? Do you ask for an opened ended review or send them a questionnaire?”  I’ve done both over my 20 years as a small business owner and I have 2 simple tips to help you gather more rave reviews in 2022:

  • You can click here for a free template on how to ask for a testimonial (there’s no e-mail opt-in required–just grab the template and go!)
  • If you’d like to take this a step further by creating a survey that puts your client testimonials to work, I just posted a short video my Patreon Creator Page here to show you how to create a questionnaire that gathers market research for your biz! (All Patrons have access to this video at any membership level starting at just $3.)
There are few things more valuable than your customers’ words when it comes to sharing your brand’s story. (They’re like gold when it comes to your marketing and overall messaging.)

So reach out and ask your happy clients for a review to help build up your social proof. You’ll be glad you did! And if you want to dig deeper, send out a questionnaire that helps you gather more insight on your ideal customers.

Keep doing beautiful work, and thanks for making time to read my blog today!
With love from me to you,
Alison Ellis

FYI when you join me on Patreon you’ll find a vault of tips and behind-the-scenes trainings including:

  • Tips on Sales Copy
  • Vision & Goal Setting Session
  • What If Another Florist Is Cheaper?
  • Quick Tips To Improve Your Instagram Bio
  • How I Wrote A Proposal in 21 Minutes
  • How To Get More Testimonials
  • Foam Free Arbor Mechanics
  • Tips To Build A Portfolio
  • 15 Business Tips I Learned From My First Boss
  • Behind-the-Scenes of a Big Wedding: From Prep Through Profit
  • How I Make A Floral Bracelet
  • Morning-Of Wedding Prep
  • Tips On Contracts (Yes, You Still Need One)
  • Running A Successful Floral Business
  • Why Instagram Is Only 1 Piece Of Your Marketing Puzzle
  • Streamlined Proposal Writing Tips
  • Tips On Setting Minimums (post-pandemic)
  • How I Wrote 3 Quotes In 1 Week & Booked All 3 Clients
  • Pricing Right From The Start
  • How To Handle Price Increases & Substitutions
  • How To Send A Non-Itemized Proposal
  • Tips to Help Build Your Newsletter
PLUS members in the Marketing Mavens Tier get 5 Blog and Social Media Prompts on the first Monday of every month! You’ll find at least 3 months of social media prompts at any give time waiting for you there.
Click here to subscribe for a month and check it out. (You can cancel any time.)

January 8, 2022 — 4:33 pm

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Welcome, Floralpreneur®.  I’m Alison Ellis, creator of Flower Math, published author, and founder of Real Flower Business. My online business courses and private coaching help floral designers increase profits, book great clients & build a better brand.  Learn More →

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