A big announcement for the floral world….
I am SO excited to share my new book, Falling Into Flowers, A Step-by-step Guide to Today’s Modern Wedding Business, is available NOW!
This 80-page book covers the essential “must knows” for running a profitable wedding design business of any size—from basic tools and knowledge to presenting proposals and booking clients, to pricing for profit, to production and design schedules, Falling Into Flowers, features beautiful typography, stunning photography featuring my design work, and a step-by-step guide to today’s modern wedding business.
I want to offer up a big huge thanks to those who’ve already purchased the book! Your support has been phenomenally reassuring and humbling!
Floralpreneurs have been so kind and supportive in my first 2 weeks of this book launch that I sold out of my first shipment!
I’ll be filling orders just as quickly as I can….or you can order direct from the publisher for faster delivery!
As seen in Florists’ Review magazine!…
Here’s what Florists’ Review says about the book…
If you have the desire to perfect your wedding floral sales and business and customer-service skills, and to become more professional and profitable in this segment of the industry, Falling into Flowers is the book for you!
Written in an enchanting, friendly and easy-to-comprehend manner by Alison Ellis, a practicing wedding florist for nearly two decades and owner of Floral Artistry in Jericho, Vt.; creator of Flower Math; and founder of RealFlowerBusiness.com, this book covers it all. Included are sound advice and proven tips for:
• becoming a wedding florist
• finding and creating a niche for your business
• selling weddings (including consultation tips)
• pricing your wedding work profitably
• planning and executing weddings
• managing communications with clients—and much, much more.
Ellis assures that it is possible to make money on weddings, from either a studio or a retail flower shop—even if you believe weddings are too much work and not profitable. By following the steps outlined in this consummate wedding business guidebook, readers will gain the confidence, clarity and professional strategies to become successful and profitable beyond their imaginations. And don’t hesitate to order this must-have business manual for your floral library: Once you start reading it, you’ll have a hard time putting it down! It’s that engaging! Click to order your copy today!
I created this book as a step-by-step guide for wedding and event florists who started their business because of their passion for flowers, but need to improve their skills beyond floral design in order to book clients, turn a profit, and feel proud of the business they run.
I hope readers will walk away with confidence in their ability to book clients who value their work and run a profitable business that brings them joy.
You can turn a profit AND create beautiful designs your customers will love!
I want to especially thank the folks who contributed to the creation of this book:
Robin Avni, my wonderful and thoughtful editor who kept my voice, but made it even better!
Andrea Leksen, my uber talented designer who brought the book to life with her typography and image selection.
Magnolia Photographie, for the fantastic cover image.
Four of my favorite female photographers in the Green Mountain State whose work is included throughout these pages:
And, of course, my publisher, Travis Rigby, of Florists’ Review and Wildflower.Media—thank you for asking me to write this book!
It’s truly a dream come true (or perhaps, better stated, it’s a “goal come true”) to have a published book to share with florists around the world. I cannot wait for you to see it and I look forward to hearing what you do with your business once you read it!
With so much love, appreciation, respect, excitement and straight-up-joy from me to you,