Real Flower Business

Education and Business Training for Floral Designers.

  • About
    • Bio
    • Coaching
    • Core Values
    • FAQ’s
    • Privacy Policy
  • Courses
    • Book More Weddings with Templates
      • E-mail Templates
      • Contracts For Florists
      • How To Write Proposals That Sell
      • Wedding Workflow
    • Business Plan
    • Price For Profit
      • About Flower Math
      • Free Preview Of Flower Math
    • Build Your Brand
    • Website Bootcamp
    • Marketing Minicourse
  • Flower Math
    • Enroll: Flower Math
    • Feedback on Flower Math
  • Free Stuff
    • Blog
    • Everything I Wish I Knew Before Starting My Business
    • How To Book More Weddings More Quickly
    • Floral Crown Tutorial
    • Flower Boss. A Free Training Course.
    • How To Start A Floral Business
  • Feedback
    • Student Success Stories
    • Flower Math Feedback
    • Art of Good Biz Testimonials
  • Log In

By Alison Ellis Leave a Comment

Introducing My New Book on How To Become a Wedding Florist!

A big announcement for the floral world….

I am SO excited to share my new book, Falling Into Flowers, A Step-by-step Guide to Today’s Modern Wedding Business, is available NOW!

You can click to order a signed copy directly from the author (that’s me!) HERE!

This 80-page book covers the essential “must knows” for running a profitable wedding design business of any size—from basic tools and knowledge to presenting proposals and booking clients, to pricing for profit, to production and design schedules, Falling Into Flowers, features beautiful typography, stunning photography featuring my design work, and a step-by-step guide to today’s modern wedding business.

I want to offer up a big huge thanks to those who’ve already purchased the book! Your support has been phenomenally reassuring and humbling!

Floralpreneurs have been so kind and supportive in my first 2 weeks of this book launch that I sold out of my first shipment!

I’ll be filling orders just as quickly as I can….or you can order direct from the publisher for faster delivery!

Click To Order!


As seen in Florists’ Review magazine!…

how to become a wedding florist


Here’s what Florists’ Review says about the book…

If you have the desire to perfect your wedding floral sales and business and customer-service skills, and to become more professional and profitable in this segment of the industry, Falling into Flowers is the book for you!
Written in an enchanting, friendly and easy-to-comprehend manner by Alison Ellis, a practicing wedding florist for nearly two decades and owner of Floral Artistry in Jericho, Vt.; creator of Flower Math; and founder of RealFlowerBusiness.com, this book covers it all. Included are sound advice and proven tips for:

• becoming a wedding florist
• finding and creating a niche for your business
• selling weddings (including consultation tips)
• pricing your wedding work profitably
• planning and executing weddings
• managing communications with clients—and much, much more.

Ellis assures that it is possible to make money on weddings, from either a studio or a retail flower shop—even if you believe weddings are too much work and not profitable. By following the steps outlined in this consummate wedding business guidebook, readers will gain the confidence, clarity and professional strategies to become successful and profitable beyond their imaginations. And don’t hesitate to order this must-have business manual for your floral library: Once you start reading it, you’ll have a hard time putting it down! It’s that engaging! Click to order your copy today!

Get It Here

 



From Alison…

I created this book as a step-by-step guide for wedding and event florists who started their business because of their passion for flowers, but need to improve their skills beyond floral design in order to book clients, turn a profit, and feel proud of the business they run.

I hope readers will walk away with confidence in their ability to book clients who value their work and run a profitable business that brings them joy.

You can turn a profit AND create beautiful designs your customers will love!


Falling into Flowers book for wedding florists

I want to especially thank the folks who contributed to the creation of this book:

Robin Avni, my wonderful and thoughtful editor who kept my voice, but made it even better!

Andrea Leksen, my uber talented designer who brought the book to life with her typography and image selection.

Magnolia Photographie, for the fantastic cover image.

Four of my favorite female photographers in the Green Mountain State whose work is included throughout these pages:

Barrie Fisher Photo

Birke Photography

Daria Bishop Photography

Orchard Cove Photography

And, of course, my publisher, Travis Rigby, of Florists’ Review and Wildflower.Media—thank you for asking me to write this book!

It’s truly a dream come true (or perhaps, better stated, it’s a “goal come true”) to have a published book to share with florists around the world. I cannot wait for you to see it and I look forward to hearing what you do with your business once you read it!

Click To Order!

With so much love, appreciation, respect, excitement and straight-up-joy from me to you,

Alison

Share
Pin
Share
Tweet

October 31, 2020 — 5:04 pm

WANT TO AVOID CLIENTS WHO GHOST?
GET THE BEST PROPOSAL TIP I EVER GOT IN MY FREE E-MAIL COURSE "HOW TO BOOK MORE WEDDINGS MORE QUICKLY"! GRAB IT HERE!
Your Name:
Your Email:

Welcome, floralpreneur®.  I’m Alison Ellis, creator of Flower Math, and founder of RealFlowerBusiness.com. My online business courses, group training and private coaching is created to help floral designers increase profits, book better gigs, type fewer emails & build awesome websites.  Learn More →

Follow me on social:

  • Facebook
  • Instagram
  • Pinterest
  • YouTube

FOR WEDDING FLORISTS:

Get my book: Falling Into Flowers

Templates for Florists

Flower Math Formulas

3 Keys To Booking Great Clients

FREE RESOURCES:

Free ebook: Everything I Wish I Knew Before Starting My Business

Get my #1 Proposal Tip!

3 Steps To Calculate Profit Margin

5 Actions To Take When Biz Is Uncertain

10 Things I Did To Grow My Biz

AS SEEN ON:

*The Flower Podcast

*Slow Flowers Podcast

*Mornings With Mayesh

*Botanical Brouhaha

*Florists’ Review

*FlirtyFleurs.com

*From The Ground Up Floral-podcast

Blogroll

Botanical Brouhaha

Hitomi Gilliam

Flirty Fleurs

Francoise Weeks

Marie Forleo

Passionflower Sue

The Business Of Being Creative

The Flower Podcast

The Full Bouquet

Think Splendid

Sage Wedding Pros

Slow Flowers

Seth Godin

Topics

advertising Alison Ellis blogging Botanical Brouhaha branding Business Plan For Florists contracts Customer Service design tips e-mail E-mail Templates for Florists Eco-friendly FlirtyFleurs floraculture Floral Artistry floral business floral design floral foam floral industry floralpreneur Floral Speaker Floral Wholesalers Floral Workshop florist pricing floristry florists Flower Blog Flower Boss 2 Flower Math Freelance Florists Giving Back gratitude Home-Based Florists Ideal Customers Marketing Mornings With Mayesh real flower business Testimonials The Art Of Good Business The Flower Podcast Valentine's Day websites wedding florist wedding proposals Wedding Workflow

Categories

  • Alison's Favorite Things (4)
  • Book for Wedding Florists (2)
  • Boutonnieres & Corsages (2)
  • Building A Brand (97)
  • Business Plan (8)
  • Coaching (9)
  • Contracts (7)
  • Courses (46)
  • Customer Feedback (9)
  • Customer Service (41)
  • Delivery & Set-up (2)
  • E-mail Etiquette (10)
  • Floral Design (100)
  • Floral Industry (158)
  • Floral Workshop (7)
  • Flower Blog (130)
  • Flower Business (145)
  • Flower Math (36)
  • Frequently Asked Questions (17)
  • Giving Back (1)
  • Home-Studio Florists (62)
  • Ideal Customers (43)
  • Inclusivity (3)
  • Marketing (61)
  • Online Business Education for Florists (125)
  • Photography tips for Florists (1)
  • Pricing (40)
  • Pricing Tips For Florists (13)
  • Proposals (20)
  • Recipes (4)
  • Uncategorized (4)
  • Websites (31)
  • About
  • Courses
  • Flower Math
  • Free Stuff
  • Feedback
  • Log In

Copyright © 2021 Fresh Event Design, LLC · Website Designed by Zach Hoag

WANT TO AVOID CLIENTS WHO GHOST?
GET THE BEST PROPOSAL TIP I EVER GOT IN MY FREE E-MAIL COURSE "HOW TO BOOK MORE WEDDINGS MORE QUICKLY"! GRAB IT HERE!
Your Name:
Your Email: