Real Flower Business

Education and Business Training for Floral Designers.

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Should Florists Use Artificial Intelligence In Marketing?

Everyone’s talking about using AI to automate, but what role should automation play in your floral design business?

It’s tempting to lean into automating your business–and I get it, it’s enticing to take the “thinking” out of your work and let someone else handle it!

But there’s truly no replacing the human-to-human interaction and connection that your brand can create with your customers!

(By the way, that’s why the intern that’s assigned to “handle your social media” may not be getting the results you’d hoped for!…because they don’t have the client-focus that’s required to really connect with your ideal customers.)

Click to watch this short take on using AI in your business.

The Moral Of The Story

People buy from people. And good brands aren’t built on auto-pilot.

It’s wise to streamline your business processes whenever possible–as long as you’re not missing the customer connection! There’s a risk of over-automating and losing the special touch (and trust!) your customers are looking for.

I follow templates to help lead clients through the sales process with my email replies and proposals (which you can find here!), but I still take the time to craft customized communication for each client so they get the best experience with my brand.

Because personalized service is part of what I promise. And a computer can’t deliver that for me!

Keep doing beautiful work and keep showing up for your customers as ONLY you can!

(Click Here For More: Should You Lose Your Auto-Reply?)

With love from me to you,

Alison Ellis

(Learn more about Alison Here)

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Do You Have Extra Flowers?

Will you have extra flowers for the caterer?

I honestly can’t imagine there’s a florist alive who hasn’t been asked this question and I think this is an important conversation because there are different points of views on whether it’s “pushing too far” or “no big deal” when people ask for free “extra” flowers. Here’s a replay of a video that originally aired on flirtyfleurs.com with my tips on how to handle these requests!

If you need a little help “politely declining” a request for free “extras”, click here to get a free e-mail template: “Do you have any extra flowers” (free download)

It’s not always easy to say “no” to a client or fellow wedding vendor…especially when it seems like it should be “so easy to say yes”!

When customers ask if you can “throw in some extra flowers for the food tables”, the request may seem simple enough, but if you’re ordering based on what you need to fill your recipes, there’s a good chance you won’t have “that many extras”….so promising a “yes” to extras that you can’t guarantee can lead to disappointment.

You set the rules in your business! (And hopefully my template can help you out!)

With love from me to you,

Alison Ellis

Are You Maximizing Your Profit Margin In Your Floral Business?

Florists learn how to maximize their profit margin and create beautiful designs your customers will love simply by following the Flower Math Formulas! Click Here To Learn More & Sign Up Today!

 

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Frequently Asked Questions from Floral Designers

FAQ’s

Florists have a lot in common….but no 2 florists are exactly alike!…

Which is why when a floralpreneur® asks: Which course should I take first?

The answer really depends on your own personal business goals and struggles…

Here are a few frequent Q’s and A’s to help you choose the courses that are right for you:

[Read more…]

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Cyber Monday Sale

CYBER MONDAY SALE! SAVE AN ADDITIONAL $10 OFF ALL TEMPLATE BUNDLES TIL 9PM ET!

You can access these pdf’s as soon as you purchase. (Floralpreneurs often tell me they use my templates the same day they buy ’em.)

Try ’em. You’ll like ’em.

I’m proud to present 5 downloadable courses to help you streamline your e-mail and proposal writing process.

SAVE $30 $40 OFF ALL 5 PDFS HERE.

Testimonial:

“Just downloaded the 12 email templates, wedding workflow, and how to write proposals that sell…..ALISON! You are the flower fairy god mother we all needed! Information overload! Do it guys;)”

-Melissa Denise

BUY AN E-MAIL BUNDLE & SAVE $10 20 OFF!

10 E-Mail Templates for Florists $39

This downloadable pdf tackles ten difficult conversations we have with customers and potential customers including How to Present A Proposal That’s Over Budget, How to Reply To A Complaint, How to Tell A Client You Won’t Work with Them, and How To Respond When A Wedding Is Cancelled. Get it here for $39.

12 E-Mail Templates for Florists $29

This downloadable pdf gives you the exact wording I use when writing to a client. It’s a bonafide look at how I communicate with customers to create both a friendly and business-centered relationship based on mutual respect and crystal clear communication. I often hear florists say they use these templates within the first 1-2 days of purchasing them! You’ll find some valuable phrases you can embrace and adapt to your own unique voice. Buy it now $29.

“Man do I wish I had used them earlier…sent off all my latest proposals using your email templates and 3 from 3 have come back before the expiry date in acceptance!!  [You’re] a floral super star Alison thank you so so much for the time and effort you put back into the industry.”

-Casey (from the Facebook group)

GET MY 3-COURSE WEDDING BUNDLE & SAVE $20 30 OFF!

How To Write Proposals That Sell $99

This downloadable pdf shows you how to create a template for wedding proposals that sell by sharing the steps I use to create a more streamlined proposal process without committing hours and hours of time before booking…including tips to create a sense of urgency around booking so you really can book more quickly. Get it here $99.

Contracts For Florists $99

Included in this pdf you get the 14 Terms & Conditions I include in my contract, along with notes on some of my very favorite and most important parts, plus I’ve added 10 additional clauses you might want to consider, and a BONUS e-mail template, “What if someone asks you to modify your contract?” Contracts For Florists is not intended to be a “template”, although you do get all of the terms of my contract. My hope is that you’ll use this course to draft a contract with a local attorney in your area! (I’m a florist; I am not a lawyer. You should consult an attorney when drafting an official contract.) Get it here $99.

Wedding Workflow $19

This downloadable pdf takes you behind the scenes of my business to show you how I choreograph a customer service experience that fosters a relationship of trust and confidence with 16 Steps to Client Management from initial inquiry to post-wedding followup. Get it here $19.

Not sure which course is right for you? Get in touch: floralartvt@gmail.com

I’m happy to answer any questions you may have before, during or after a course!

CYBER MONDAY SALE ENDS MONDAY, NOV. 26TH, AT 9PM EASTERN TIME!

Find out more about Flower Math HERE.

Read more about Alison HERE.

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