Education and Business Training for Floral Designers.
An interesting About Page works like a magnet to attract great clients to your business. But if your website is “borderline boring”, you could actually be repelling clients.
I know it’s not always easy to talk about yourself with confidence, but your About Page MUST tell a compelling story that establishes trust and makes it clear that you are the BEST choice! [Read more…]
I know so many florists out there are trying to go it alone when they try and build their businesses, AND 97% of florists are working without an actual marketing strategy! But how are you supposed to stand out above the competition and find great clients if you don’t have a plan to attract them to your business? If you’d like to work with me in 2022 on your branding and marketing strategy as well as systems to help close sales more quickly, my program, The Art of Good Business, is a high-quality, comprehensive course with live group coaching to support you in January and enrollment is open NOW-Dec. 16th at 5pm PST/8pm EST.
I went live on Instagram on Monday to share a little bit about WHY marketing and branding is such an important aspect of your business to master. Click below to watch!
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Florists recommend this course…
“I recommend The Art of Good Business to anyone who has been trying to go it alone. I tried to figure out my business path on my own and found a patchwork of information. The Art of Good Business puts a plan out there to follow step by step. Also, because it is cohesive it puts all the information you need into one clear class. I have taken my binder with me everywhere I go to read and re-read the course. I find new depth in the material each time. It is wonderful that this course continues to grow with your business.
The Art of Good Business is a guide book for my future.“
-Rebecca Raymond
Please feel free to reach out with questions for me. We can even schedule a free 20-minute call if you’re not 100% sure this program is right for you!
Doors close & the price is going up on Dec 16 @ 8pm EST!
Marketing and branding are important pieces of longterm success. Most of the florists I work with have a website that “looks pretty good”, but they’re missing some important elements (and updates!).
You can take these 5 Website and Branding Tips and put them to work in your business today! Click to watch! [Read more…]
I shared this video yesterday about tuning into who your ideal customers are and what you deliver to them.
I read this article last week, Why your Instagram Engagement Kinda Sucks Right Now, and I thought some of the floralpreneurs I know and love would find it interesting. I’ve heard complaints about a lack of engagement over the last several months and this certainly helps to explain why!
Now, while it’s frustrating to think that Mark Zuckerberg seems to control the fate of your business marketing, in truth, he does not!