Real Flower Business

Education and Business Training for Floral Designers.

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How Do Ideal Customers Find You?

Do you know what your ideal customers are looking for?

I shared this video yesterday about tuning into who your ideal customers are and what you deliver to them.

Today, I want to talk about the next step: getting found by your ideal customers.

Once you’ve identified the “who you serve” and “what they care about”, your next big feat is attracting customers to your website with sales copy that speaks to their hearts.

Click to watch a short video: How Do Ideal Customers Find You?

As I mention in the video, in Week 2 of The Art of Good Business I walk florists through 12 Tips to Build a Better Website so that you “get more clicks” and continue to attract great clients year after year. Learn more about this fun, easy to implement group coaching program HERE.

I’ll show you how to leave a trail of breadcrumbs so customers get to the right places…

show them around…

and create a branding strategy that increases client engagement!

In The Art of Good Business, you’ll learn how to easily organize your website so customers go where you want them to go!

The work we do together in this course is the compass I follow that helps me set the foundation of what I say “yes” and “no” to in my business.

Now’s the time to check your own compass and make sure your foundation is strong as you embark on a new year in your business.

I do this work every year and I am happy to do it with you in The Art of Good Business (click here to join me!).

xo. -Alison

P.S. Not sure if The Art of Good Business is right for you? Click here to hop on a call with me!

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Instagram Is Not Your Long Game

Is your Instagram engagement down?

I read this article last week, Why your Instagram Engagement Kinda Sucks Right Now, and I thought some of the floralpreneurs I know and love would find it interesting. I’ve heard complaints about a lack of engagement over the last several months and this certainly helps to explain why!

Now, while it’s frustrating to think that Mark Zuckerberg seems to control the fate of your business marketing, in truth, he does not!

YOU control your branding and marketing strategy…

So while Instagram may be of help to some businesses in the short term, you should always focus on the LONG GAME when you are planning for your business.

It’s easy to get distracted by “likes” (and endless scrolling), but successful entrepreneurs don’t get distracted. They get laser focused.

What are you doing to get laser focused on your brand strategy (for the long run)?

I’ve been running my business for 18 years and I don’t focus on Instagram followers so much as I focus on creating valuable content and connections that benefit my ideal customers.

If you want to learn more about what I mean, click here for details on the program I teach every January, The Art of Good Business. I’ll break down the most important steps you want to focus on to build a brand (and a branding strategy) that sets your business up for the long run.

You can check out this quick intro from inside the course:

Learn More HERE!

Remember: There’s no such thing as a “finish line” when it comes to building a solid brand. Once you have a great brand, you have to keep it up! Maintain the high standards that earned you that reputation. And keep doing beautiful work!

With love from me to you,

Alison

P.S. The Art of Good Business is a self-paced online course that you can do anytime on your own, BUT I walk you through it every January–because I don’t want you to just sign up for the course, I want to see you get results! So I am here to walk you through the steps and answer your questions this month and every month. Click here to learn more.

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3-Day Website Bootcamp

realflowerbusiness.com Website Bootcamp

Your website is your #1 sales tool.

As a florist, you know it’s essential that you keep your tools sharp!

Whether you updated your website last week or last year, NOW is the time to get your website in shape so that you can attract the very best clients who are eager to work with you….

So, to help you in this effort, I’m hosting a 3-day Website Bootcamp and you are invited to join me!

This course will show you how to put your BEST foot forward and get more clients to click on your contact form!

Here are the details…

When: May 14, 15, 16 @12pm EST/ 9am PST/ 5pm London

Where: In a closed Facebook group for paid members only

You can watch a replay any time AND I’ll e-mail you the training as well!

Cost: $79 if you register before April 30th at 5pm

Price increases to $89 thru May 7th deadline.

Bonus: The first 5 people to register will receive a FREE website review! This will be a recorded video of your website with tweaks, changes and updates to help you improve engagement and increase your bookings! You can make these changes yourself or share them with your website designer! ($150 value)

Click here to enroll and save your seat!

Click here to enroll and before the doors close!

Tell me more….

[Read more…]

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Because You’re a Maker

It doesn’t matter if your favorite blog is closing because you are a maker.

And you will make more. You will keep on making until you’re done. Because that’s what makers do.

We design because we love this work.

We take classes and seek out inspiration from other florists we admire because we love to do this work really well.

Click to watch “What does it mean for your business now that Style Me Pretty is closing?”:

It cannot be the end of your marketing plan if your favorite blog closes its doors.

It’s OK to miss it….a lot of people who’ve been devoted fans for many years may miss it.

But you are a maker. You’re the one who makes the content that beautiful blogs want to share. You’ll make more. And more….and more.

Remember: The only thing you own online is your own website!

It’s the only thing you truly control. Instagram, Facebook, just like your favorite blog, can disappear, too, so what’s your plan for when that happens? Where will your best stuff be then?

On your own website, floralpreneurs. That’s where you want to shine.

What to do now: Instead of simply moving those ad-dollars to another online platform, re-invest back into your own business!

 

Put that ad budget into a website upgrade, take an online course….or attend a workshop….or take the funds and give yourself a raise.

You are your own best representative for your business. You have the power to get that SEO all on your own. The power is in your hands (and inside your computer….aka on your website!).

Keep doing beautiful work!

With love from me to you,

Alison

Click for more:

 

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