3 Things To Do Before The End of the Year

In case you didn’t notice, it’s almost the end of 2026! We are in the final stretch where I find it’s really important to keep your business on track for the upcoming months. It’s not a time to slow down and hibernate, but instead to focus in on what matters most so that you can cut out some of the stuff that’s stressing you out or slowing you down.

Take a few minutes to watch below for the 3 Things Florists Should Do Now!

The intention of sharing these tips is to help you stay on track to meet your goals without burning out.

And if you need some quick wins before the end of the year, you’ll find all of my courses in my online shop HERE!

FYI The Marketing Workshop for Florists Starts on Dec. 1-3! Learn more and sign up here.

By Alison Ellis

How Do Florists Book Great Clients?

What do you do to book the right customers consistently? A solid workflow is a must-have in your floral business, whether you work alone or with a team. Your brand needs to establish a standard of care, attention, and an understanding of “how we talk to our clients” when it comes to frequently asked questions.

The longer you’ve been in business, the more you’ve probably honed and adjusted this process over time. That’s because the quest to create a smoother sales flow is never-ending as customers and communication styles change over time!

It’s not always easy to create a seamless sales process that both you and your employees can follow. In fact, I just booked 2 weddings last week and I’ve been making some shifts and changes to my booking process lately that I’m going to share with you!

I’ll be hosting a live training on Nov. 9th to walk through the 5 Steps To Book Clients More Quickly and there are 2 ways you can join me:

#1. You can sign up here for only $37 and you’ll get an invitation to the live Zoom call and access to a replay for 185 days. Set aside about 90-minutes for the class on Nov. 9th at 12pm Eastern/ 9am Pacific and feel free to submit a question in advance for the Live Q&A or ask during the live session.

#2. Become a member of my Patreon Community for $29/month to get an invitation to the live Zoom call and access to a replay anytime. You also get access to the complete vault of Patreon lessons, private monthly coaching calls, and invitations to upcoming live classes for as long as you maintain your membership. Spots are limited in the $29 tier on Patreon. Get your spot here!

A replay will be available for you to watch, but if you can join me live, I’d love to see you there!

Why are these classes so affordable?

I’m a real florist, just like you! I know that it’s not sustainable to spend $97 on a course or membership every month! So I’m proud to offer some of my trainings at these lower price points to help give florists a quick win while we’re still in the peak of the booking season!

And if you need additional support, let me know! I have a lot of resources and classes including Wedding Templates for Florists, Flower Math: The Florist’s Guide To Pricing & Profitability, and my upcoming December training, Marketing Workshop for Florists, if you want to dive deeper into your sales and booking process with me!

See you in the live class soon!

xo. -Alison Ellis

By Alison Ellis

End of year business plans

After teaching floral business strategies for over 11 years, one of the most important things to learn is how to finish the year strong! It’s not an option to slow down and hibernate if you want to grow your business and gain momentum. (Slowing down isn’t the way to speed up in these last weeks of the year!)

The trick is to stay engaged in the work of working on your business–not just working “in” your business. Whether you’re already busy or you’re trying to build something new, now is the perfect time to zoom out a bit and look at the bigger picture of where you want to take your business! Then, you can evaluate whether or not you’re putting yourself on the path to get there.

Take strategic steps that will get your closer to your goals: like refreshing your business plan, revamping your consultation and sales process, and creating a more intentional marketing strategy that isn’t just centered around how often you can post on Instagram.

And if you have questions or need some support, you’re in the right place! I’ll be teaching tips on all of the above between now and the end of the year on Patreon!

To start, join me by watching a replay of this week’s Florist Q&A on YouTube below. This is where I answer real questions from real florists and you can reach out with questions if you have them, too.

Topics this week included: Are florists charging enough for delivery, as well as things to consider when clients want to provide some of their own flowers for a wedding or event.

How will you finish this year feeling strong in your business?

If you want to join a small community of likeminded floralpreneurs to get your business plans on track before the end of the year, you can get in on my upcoming trainings for November and December by becoming a member of my Patreon community for $29! Please note that spots are limited in the $29 tier at this time.

Building and maintaining your business is a lot of work. I’m here to help along the way!

And if you prefer private coaching instead, you’ll find info on how to book a call here.

xo. -Alison Ellis

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By Alison Ellis

Business Planning for Florists

What is your plan to finish out the year on a high note in your business?

It’s the final quarter of 2026 and as always, NOW is the time to really get dialed into your business plans and procedures.

Because running a business requires forethought, a growth mindset, and an intention to refine your current practices!

Flying by the seat of your pants can only take you so far! Smart, successful business owners make future focused plans.

If you’re ready to level-up your business plans before the end of the year, we can do it together! Click below to watch my most recent livestream with a rundown of the upcoming trainings for October, November and December for members in my Patreon community, AND I also get into a brief continuation of last week’s “pricing rant”! (see below)

Want to work on your business plan with some help from me?

Join me on Patreon for $29 to get a new training each month from now thru December that you can watch live or on a replay! You can cancel (or downgrade) your membership tier at anytime so there is no long term commitment if you want to just get what you need from the live classes plus there’s a vault of additional resources awaiting you that you’ll unlock as a member!

Here’s the lineup for growing your business with me for the rest of 2026:

October 19th: Business Plan Jumpstart Live 12pm Eastern

Join this Zoom session to walk through some of the most important parts of your business plan and refocus your future vision.

60-90 minute session with a replay you can watch anytime.

October 20th: VIP Monthly Q&A for Patreon Members at $29 level

Ask me anything in our monthly Q&A and get feedback on your business plan updates and questions.

November 9th: 5 Steps To Booking Live 12pm Eastern

Join this Zoom session to walk through all of the steps in your booking process to find ways to improve the process and book clients more quickly.

60 minute session with a replay you can watch anytime.

November 18th: VIP Monthly Q&A for Patreon Members at $29 level

Ask me anything, share a success or a struggle with small group support!

December 1, 2, 3: Marketing Workshop for Florists 12pm Eastern all 3 days

Join this 3 Day Live Training to get some of the most important marketing and branding tips florists need to know to attract great customers without posting on social media every day.

Approximately 45-minutes per day.

December 16th: VIP Monthly Q&A for Patreon Members at $29 level

Ask me anything, share a success or a struggle with small group support!

If you missed last week’s Pricing Rant, you can watch it below!

Reach out with any questions for me if you have them.

xo. -Alison Ellis

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Learn More About Flower Math Here

By Alison Ellis

Tuesday Q&A for Florists

Floral designers have a lot of questions when you’re running a small business, and for over a decade I’ve been happy to help answer as many as I can. That’s why I’m bringing back Tuesday Q&As on YouTube! View my channel and subscribe here so you don’t miss any of the livestreams.

So far this month I’ve answered questions on:

Minimum orders and what to do when a customer falls below it
Charging for mockups for events
How to get started in as a floral designer if you don’t have experience yet
How much florists get paid
When to consider an “exclusivity clause”

The reason I’m doing this live each week is because, frankly, there’s a lot of bad information out there for florists lately!

“Newbies” who are teaching a skill they obviously just learned last week.

“Floral educators” who haven’t booked a customer since before the pandemic, but claim to have the business strategies you need today.

“Panderers” who seem to go viral on social media for an ego stroke that claims florists are basically the hardest working people on the planet (sorry, EMTs, pediatric oncologists and construction workers–get in line!).

I’ve been a floral designer for over 30 years because I love what I do. So while I understand what we do can be difficult at times, I’m not here to try to grab your attention with a click bait social media post.

I’m just looking to provide some truth out here about how to run your business with honestly and nuance. Because there isn’t only 1 right way to run your business!

Watch the most recent episodes of my Tuesday Q&A below!

And don’t forget to tune in on Tuesday, June 16th for the next live Q&A for florists! I’d love to see you there.

FYI if you’d like to help support these livestreams, become a member of my Patreon Community! You can get access to additional behind-the-scenes tips and lessons, as well as small group coaching every month!

xo. -Alison Ellis