Fall Business Plan And Setting A Minimum

Happy Monday, Floralpreneur® and Shana Tova! As we transition to autumn–and a new year–I want to let you know that I’ll be live twice this week to talk about Business Plan Strategies and How To Set Minimums!

In order to succeed in your business, you have to start moving on the path that gets you closer to your goals now!

That’s why I’ll be live 2x this week to share some strategies and simple tips I use to stay on track in my own floral design business:

#1. First, I’ll be live on Tuesday at 11am Eastern/ 8am Pacific with my Patreon members for a Fall Business Plan Check-In to help you keep your business on track and set future goals!

To join me on Patreon at any level (starting at $3-29), Click Here to access the Zoom invite and get the workbook before the chat.

#2. Then, on Thursday, I’ll be live on Instagram 👉 @realflowerbusiness HERE at 12pm Eastern/ 9am Pacific to talk about Setting Minimums and I’ll share some tips on how to communicate your minimum to customers!

If you’ve never set a minimum or you’re thinking of raising your current minimum, this chat is for you!
Make sure you’re following me so you can get notified when I go live!

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If you have any questions about joining either of these live sessions, get in touch!

Mark your calendar for Tuesday at 11am EDT on Patreon and Thursday at noon EDT on Instagram, and I’ll plan to see you 2x this week!

Keep doing beautiful work and I’ll see you soon!

With love from me to you,

Alison Ellis

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Pricing Chat for Florists

Floralpreneurs! You’re invited to my FREE Pricing Chat for Florists on St. Patrick’s Day!

Mark your calendar for Wednesday, March 17th, at NOON EST/ 9am Pacific/ 4pm London. Click HERE to register for the live Q&A!

Register to Join me!

In this live chat I’ll cover:

3 Numbers You Need To Know
3 Easy Steps to calculate your profit margin
Why tracking your profit margins are SO important
The importance of setting a profit goal, NOT a spending goal
AND I’ll address your questions LIVE

Make sure to join me live so I can answer YOUR specific questions! I look forward to seeing you there!

Click to sign up

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Foam Free Wedding Arbor

Foam free floral arbors are fun and easy to do!

I just did my first wedding of 2020 yesterday and shared my #foamfreefloral mechanics on Instagram. Click through the pics below to see the before, during and after on this foam free wedding arbor including 2 time lapse videos showing you the greening and the flowering! [Read more…]

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Alison Ellis on Botanical Brouhaha Podcast

I’m a guest this week on Episode 3 of the BB+ Podcast.

BB+ are bite-sized episodes of the Botanical Brouhaha Podcast and I am so happy to share this short and sweet Q&A with you today!

In this Pricing Q&A for Florists we talk about:

How much should you charge for rentals?
How do you set a starting price/minimum on flowers?
Should you list your prices on your website?

Listen wherever you get your podcasts or click here to check it out: botanicalbrouhaha.com/bb-episode-3-alison-ellis-on-rental-pricing-floral-markups

It’s only 27 minutes long and I hope you’ll enjoy it!

BotanicalBrouhaha.com is a tremendous resource and inspiration for florists around the world; the floral industry is so lucky to have Amy McGee in our corner. Make sure you subscribe to the Botanical Brouhaha Podcast with Amy & Maria.

This was my first time on the BB Podcast, but I’ve been featured on BotanicalBrouhaha.com before!…

Click to watch a video from the BB Blog below and find my Master Your Pricing series featured on Amy’s blog HERE.

On a personal note

It was an honor to be Amy McGee’s guest on Episode 3 of the BB+ Podcast. I’ve known Amy for several years now and I can honestly say she is simply one of the best people. Period.

Not just one of the best floral design advocates.

Not just one of the best industry resources.

One of the best people on this planet.

And I’m proud to call her a friend.

And I’m ridiculously proud to be invited to serve as a resource for the Botanical Brouhaha podcast listeners in this episode.

Thanks for all you do for the industry, Amy, and thank you for your constant support of the work I do. In both small and big ways Amy always lets me know that what I do in the floral world actually matters…and there’s no way to express my heartfelt gratitude for that continued support!

Make sure to subscribe to the BB Podcast wherever you get your podcasts to show your support of this incredible resource and catch up with any episodes you may have missed.

xo. -Alison

Additional Resources For Florists:

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Alison Ellis on Mornings with Mayesh

As a floral educator, it’s always an honor to be invited to speak with floral industry professionals.

My appearances with Yvonne on Mornings With Mayesh are some of my favorite live Q&A’s and you’ll find all of my guest appearances in this post!

I originally shared these appearances in February 2020, but I’m updating the post include 2 appearances from 2020 as well!

Here’s my Mornings with Mayesh Mashup!

Click below to watch our most recent chat where we talked about my new book, Falling Into Flowers!

Click below to watch our May 2020 chat where we tackled the subject of websites!

Find out why you need a website, how to improve your current site, and how to get this important tool working for you day and night!

Find a full transcript and additional show notes on the Mayesh website here: https://blog.mayesh.com/mwm-websites-for-florists

Click below to watch our September 2019 chat where we address:

If a customer “must have it”, then they must be willing to pay for it.
Industry standards have variation built into them. Once you know the standards you can customize your pricing model to work for your business.
How much should you charge for your markup and design fee?
Selling a wedding Pre-Pinterest vs. Post-Pinterest.
Should you itemize a wedding quote?

Grab my free eBook: Everything I Wish I Knew Before I Started My Business HERE.

Click below to watch our April 2019 chat where we address:

Should you set a minimum on weddings?
Do you price anything different with a hand tied vs a vase arrangement?
How to make sure you’re not undercharging your clients
How to charge clients appropriately
Do you mark up high-end flowers like peonies the same as you do a carnation to keep your margins? If you do, how do you use peonies and ranunculus in everyday arrangements? Sparingly?
Should you charge a different markup on rentals, vases, and labor?

Find a full transcript and additional show notes on the Mayesh website here: https://blog.mayesh.com/mwm-alison-ellis-talks-pricing

And in my very first appearance in April 2018 we talked about:

Writing prompt proposals.
Why should florists have a minimum?
Should florists do free mock-ups?
Why I took my minimum off my website.
What equipment do you need to start your floral business?

Find a full list of my courses for florists HERE!

Thanks so much for taking the time to tune in and watch!

Feel free to shoot me a message any time if you have questions for me. I may answer the live in one of my Tuesday Q&A’s on Facebook.

xo. -Alison

I’ve had some great opportunities to appear as a guest on other people’s podcasts, blogs and web shows that are worth highlighting over the next few weeks PLUS I’ll be on 2 stages in March and April where you can connect with me live (see below).

Appearances in 2020:

Last week I was the featured guest on The Flower Podcast and then, Scott was a guest in my Facebook group (click here to check out our live chat).

Next up, I’ll be teaching live and in person in March 2020 in Minneapolis at Koehler & Dramm. Click here for details and to sign up today!

Then, I’ll be in Portland, Maine, April 4-5th teaching at The Floral Collaborative. Click here for details and contact Katey to sign up!