Real Flower Business

Education and Business Training for Floral Designers.

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Pricing Weddings For Profit

The Mayesh Fall Flower Festival took place on Aug. 22, 2023 and Alison was invited to talk about Pricing Weddings for Profit! Watch below or listen wherever you get your podcasts! And THEN, join me for the Pricing Chat for Florists on Sept. 12! (Click Here to Sign Up!)

Catch a 1-hour Replay of the conversation between Yvonne and Alison on how to price for profit and how to handle substitutions.

Questions included:

  • How do you ensure a profitable wedding?
  • How do we make sure we aren’t overbuying?
  • Do you recommend padding the order to cover possible flower issues?
  • Should florists set a minimum?

Pricing for profit should not be a mystery in your floral design business!

If you have additional pricing questions for me, make sure to CLICK HERE to sign up for the Free Pricing Chat for Florists on Sept. 12th!

I’ll see you there!

xo. -Alison Ellis

Here’s a quick recap of the all day lineup from the Virtual Festival:

  • They kicked off the day with an autumnal design demo & discussion with Gilberto Espinoza of Dogwood & Fir to answer your design questions.
  • Next, David Dahlson has pulled together a great bounty of fall blooms to share with you, followed with a mayesh.com PreBook demo from Jaimie Cosgrove.
  • To wrap up the day, Alison Ellis of Real Flower Business shared tips for pricing for profit to ensure a successful wedding season! Catch that replay right now above!

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Pricing Questions Answered Bonus 2

Today’s the final day of the Flower Math Spring Sale and to close it out, I did another Bonus Q&A to answer pricing questions that florists submitted. Click below to watch AND if you’re ready to start pricing with more confidence, enroll in Flower Math Today!

Flower Math Sale Details!

 

 

Did You Miss the First Bonus Q&A Session?

**YOU CAN WATCH PART 1 OF THE BONUS Q&A SESSIONS HERE.

Thanks for making time to watch! And a HUGE thanks to everyone who’s signed up for Flower Math during the Spring Sale!

xo. -Alison Ellis

 

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Pricing Questions Answered Bonus 1

Did you tune into the Pricing Chat for Florists on Tuesday? If you missed it, grab it NOW before the limited time replay goes away!

Free Pricing Chat Sign Up!

I received MORE questions than I could get to in the Pricing Chat on March 7th, so I’m hosting 2 Bonus Q&A Sessions on Instagram for you. You’ll find Bonus Session 1 below–check it out and let me know if you have any questions before the Bonus on Monday, March 13th!

By the way, the Flower Math Spring Sale Ends on March 13th. These are the final days to get into the course for the lowest price! Click Here to Learn More!

 

Flower Math Sale Ends Soon!

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Giving Yourself A Raise

Hey Floralpreneurs! When is the last time you gave yourself a raise? Now that Valentine’s Day is over, it’s a good time to evaluate whether it’s time for a pay increase. Because as a business owner it’s up to you to increase your salary from time to time, but how do you do it? ❤️

I have 3 tips for you today if you want to pay yourself more, but you’re not sure how to get there. Take a moment to watch and share with a flower friend you know and love!

Free Pricing Chat Sign Up!

Also, I mentioned that I’m hosting a Free Pricing Chat for Florists on March 7th—so if you want to join me you can sign up now to get on the list! After the chat, a replay will be available for a limited time so make sure you get on the list.

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How Should Florists Set A Minimum

I’ve heard a lot of questions from florists about Setting Minimums (and raising minimums!) lately, which is why I was live today on Instagram to talk about How Florists Should Set A Minimum in their business. You can catch the replay from Instagram below!

Whether you already have a minimum or you’re just figuring out how to establish a minimum, this chat is for YOU!

Here’s what’s covered:

➤Why Florists Need A Minimum

➤How To Determine A Minimum For Your Business

➤How To Communicate A Minimum To Customers

 

Fact: Setting a Minimum isn’t a strategy to “attract customers”; it is meant to help weed people out! And adding a minimum to your website isn’t enough.

That’s why it’s important to understand WHAT your minimum is and HOW to present it to your clients.

I hope you’ll enjoy the replay AND I really hope you’ll sign up HERE for the Free Pricing Chat for Florists on Oct. 13th with 3 Numbers Florists Need To Know! 

If you have any questions for me, feel free to get in touch!

xo. -Alison

 

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Don’t forget to register HERE for the Pricing Chat on October 13th at noon EDT/9am PDT!

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