When sales are slow, what should florists do?
Lately, as I talk with floral designers–either in my free Facebook group or in 1:1 Coaching Calls–there’s a common theme that keeps reoccurring and it’s the simple fact that sales are down so far this year.
It is understandably concerning when sales are slow, but what should you actually do about it?
Since complaining won’t help and worrying isn’t pro-active, what steps can florists take today to face the financial reality of a slower season?
Take a few minutes to tune in as I share some real steps you can take in a down season to try to get yourself back on track.
Remember: I’m a real florist, too. I am passionate about teaching practical, proven business strategies, but I don’t just teach! I’ve been running my home-studio business for 22 years and I experience the same ebb & flow of the wedding market just like you. That’s why I always share real, honest advice to help you improve your own sales systems. (And I don’t just show up when I’m selling something! I’m here to support you along the way.)
Keep doing beautiful work and let me know if you enjoyed this video or have any questions for me!
xo. -Alison Ellis