Happy New Year, Floralpreneur®! Since I’ve been hearing many wedding professionals talk about bookings being down, I want to remind you that there’s still time to book more great clients in 2024. If you want to welcome better clients into your business this year, there are 3 key factors that help make that happen:
- Attract Great Clients
- Prequalify for Style & Budget
- Create A Seamless Sales Process To Get Clients To A Yes
When you focus on leveling up these 3 aspects of your business, you’ll not only attract better clients and increase your sales, but you can also create more beautiful floral designs that you’ll be proud of (thanks to those larger budgets)!
And that starts to create a chain reaction…
Because once you have photos in your portfolio and social proof from your ideal customers who say over and over again that YOU ARE AWESOME, you can continue to hone in on attracting more customers who are eager to work with you!
It’s no accident that the clients who get married at the fanciest venues or order their flowers from the most expensive flower shop in town are saying YES to higher price tags–these companies have established a premium brand position that can command a higher price!
And that premium brand position–where your company becomes the #1 best choice for your ideal customers–that’s what allows for more creative freedom and control in your business and your life.
This is what I love about owning my own business.
I get to choose which direction my brand (and my life) is heading in!
Yes, I work really hard, but I am so fulfilled by what I do because I genuinely have some of the BEST customers who trust me to take the lead!
If I didn’t enjoy my work, it would make owning my business a lot harder and frankly, it’s STILL pretty challenging even with a deep passion for floristry!
So every year I am looking to make things a little bit easier…
For myself and for you!
If you want to learn a little bit more about the #1 Key I mentioned, Attract Great Clients, I want to invite you to join me for a free live chat on Thursday, Jan. 4th at 12pm EST on YouTube HERE!
This will be a brief conversation to help you think more strategically about your sales copy in the new year. I’d love to see you there.
Because there’s a whole lot that goes into getting the right customers to find you! (And it starts with what you’re saying!)
Welcome to a new year, Floralpreneur®. Keep doing beautiful work.
With love from me to you,
P.S. If you’re ready to really level-up your brand strategy to attract the best clients this year, I’m teaching actionable strategies on how to perfect ALL 3 keys starting on Jan. 9th, inside my 4-Week Program, The Art of Good Business. Click here for details and registration or email me directly if you have any questions.
When Rebecca enrolled, she was a talented floral designer who was tired of piecemealing the business stuff together. At the end of the 4 week training, Rebecca was excited to announce that she’d booked 3 new clients and had 2 new inquiries!
The step by step system that Rebecca followed is what I’m teaching in January inside The Art of Good Business with live support every Tuesday starting on Jan 9th.
If you want to attract more great clients and level-up your brand position, I’d love for you to hop in to join me so you can start getting more great inquiries!
The doors are closing in just a few days! But there’s still time to get in now.