Real Flower Business

Education and Business Training for Floral Designers.

  • About
    • Bio
    • Coaching
    • Core Values
    • FAQ’s
    • Privacy Policy
  • Courses & Coaching
    • Coaching
    • Flower Math
      • About Flower Math
    • Wedding Templates
      • Contracts For Florists
      • E-mail Templates For Florists
      • How To Write Proposals That Sell
      • Wedding Workflow
    • All Courses
    • Free Resources
  • Workshop in April
  • Testimonials
    • Student Success Stories
    • Flower Math Testimonials
    • Art of Good Biz Testimonials
  • Blog
  • Login

By Alison Ellis Leave a Comment

How Should Florists Set A Minimum

I’ve heard a lot of questions from florists about Setting Minimums (and raising minimums!) lately, which is why I was live today on Instagram to talk about How Florists Should Set A Minimum in their business. You can catch the replay from Instagram below!

Whether you already have a minimum or you’re just figuring out how to establish a minimum, this chat is for YOU!

Here’s what’s covered:

➤Why Florists Need A Minimum

➤How To Determine A Minimum For Your Business

➤How To Communicate A Minimum To Customers

 

Fact: Setting a Minimum isn’t a strategy to “attract customers”; it is meant to help weed people out! And adding a minimum to your website isn’t enough.

That’s why it’s important to understand WHAT your minimum is and HOW to present it to your clients.

I hope you’ll enjoy the replay AND I really hope you’ll sign up HERE for the Free Pricing Chat for Florists on Oct. 13th with 3 Numbers Florists Need To Know! 

If you have any questions for me, feel free to get in touch!

xo. -Alison


 

View this post on Instagram

 

A post shared by Alison Ellis (@realflowerbusiness)


Don’t forget to register HERE for the Pricing Chat on October 13th at noon EDT/9am PDT!

September 29, 2022 — 11:20 pm

By Alison Ellis Leave a Comment

Fall Business Plan And Setting A Minimum

Happy Monday, Floralpreneur® and Shana Tova! As we transition to autumn–and a new year–I want to let you know that I’ll be live twice this week to talk about Business Plan Strategies and How To Set Minimums!

In order to succeed in your business, you have to start moving on the path that gets you closer to your goals now!

That’s why I’ll be live 2x this week to share some strategies and simple tips I use to stay on track in my own floral design business: 

#1. First, I’ll be live on Tuesday at 11am Eastern/ 8am Pacific with my Patreon members for a Fall Business Plan Check-In to help you keep your business on track and set future goals! 

  • To join me on Patreon at any level (starting at $3-29), Click Here to access the Zoom invite and get the workbook before the chat.

 #2. Then, on Thursday, I’ll be live on Instagram 👉 @realflowerbusiness HERE at 12pm Eastern/ 9am Pacific to talk about Setting Minimums and I’ll share some tips on how to communicate your minimum to customers!

  • If you’ve never set a minimum or you’re thinking of raising your current minimum, this chat is for you!
  • Make sure you’re following me so you can get notified when I go live!

 

View this post on Instagram

 

A post shared by Alison Ellis (@realflowerbusiness)

 

If you have any questions about joining either of these live sessions, get in touch!

Mark your calendar for Tuesday at 11am EDT on Patreon and Thursday at noon EDT on Instagram, and I’ll plan to see you 2x this week!

Keep doing beautiful work and I’ll see you soon!

 

With love from me to you,

Alison Ellis

September 26, 2022 — 4:10 pm

By Alison Ellis Leave a Comment

11 Tips To Update Your About Page

Do you know that your About Us Page is one of the MOST viewed pages on your website?

An interesting About Page works like a magnet to attract great clients to your business. But if your website is “borderline boring”, you could actually be repelling clients.

I know it’s not always easy to talk about yourself with confidence, but your About Page MUST tell a compelling story that establishes trust and makes it clear that you are the BEST choice! [Read more…]

August 15, 2022 — 12:40 pm

By Alison Ellis Leave a Comment

How To Book A Wedding In 10 Days

A floralpreneur® asked: Do you offer any courses or advice on how you do your consultations and booking process?

She went on to say, “I have seen you post that you have a phone conversation with a client for weddings and then you usually don’t really have much contact until delivery/setup day of wedding. Just wondering how you go about doing this, so that you are not in constant back and forth with the client? Thanks!”

I spent many years perfecting my consultation and booking process, and I offer a ton of resources for florists to help book weddings and write proposals quickly, inside my Wedding Templates which include my Proposal, Contract, Wedding Workflow and Email Templates,

but questions on “the steps to actually book weddings” keep coming up–so I put together 5 Steps to Book A Wedding in 10 Days, and I’ll walk you though them here!

I’m going to lay out the timeline for how I book a wedding in 10 days below… [Read more…]

May 1, 2022 — 6:17 pm

By Alison Ellis Leave a Comment

Do Florists Have To Go To Floristry School?

If you want to be a florist, do you have to go to Floristry School? It’s a question I see a lot and I know there can be some strong opinions on the subject. Click to see my answer to the question and let me know what you think!

The truth is, there isn’t just 1 right way to become a florist!

There are so many things to learn that you can’t learn “everything you need to know in just one place”. Whether you go to floristry school, or take an accredited floral design certification program, or you teach yourself through trial and error, there will always be something more for you to learn.

For example, I’ve heard from floristry students in Australia and England who enrolled in my Flower Math course and say that they got a much more thorough and clear explanation from my online course than they did in school! Even longtime florists have told me that they understand the design aspect of their work, but they’ve been kept mostly in the dark on the business-stuff.

And still, some floral designers manage to build a “busy” floral design business, but they struggle with attracting higher paying clients or creating systems to close sales (without a dozen meetings that drain their time and energy).

Let’s face it, there’s so much more to know as a florist than “just flowers”!

The secret to success in the floral industry is to keep learning and growing. Just going to floristry school isn’t enough.

And just learning from YouTube videos isn’t enough.

And letting 20 years pass between your last in-person learning experience isn’t enough either.

Never stop learning in your business and your life–and keep doing beautiful work!

With love from me to you,

Alison


Ready to learn proven strategies to streamline your workflow and create more freedom in your floral business?

See  A Full Course List

April 8, 2022 — 8:38 pm

  • « Previous Page
  • 1
  • 2
  • 3
  • 4
  • 5
  • …
  • 33
  • Next Page »

Welcome, Floralpreneur®.  I’m Alison Ellis, creator of Flower Math, published author, and founder of Real Flower Business. My online business courses and private coaching help floral designers increase profits, book great clients & build a better brand.  Learn More →

Follow me on social:

  • Facebook
  • Instagram
  • Pinterest
  • YouTube

FOR WEDDING FLORISTS:

Read my book: Falling Into Flowers

Templates for Florists

Flower Math Formulas

3 Keys To Booking Great Clients

FREE RESOURCES:

Free ebook: Everything I Wish I Knew Before Starting My Business

5 Actions To Take When Biz Is Uncertain

10 Things I Did To Grow My Biz

AS SEEN ON:

*The Flower Podcast

*Slow Flowers Podcast

*Mornings With Mayesh

*Botanical Brouhaha

*Florists’ Review

*FlirtyFleurs.com

*From The Ground Up Floral-podcast

Blogroll

Be Sage Consulting

Botanical Brouhaha

Hitomi Gilliam

Flirty Fleurs

Francoise Weeks

Marie Forleo

Passionflower Sue

The Business Of Being Creative

The Flower Podcast

The Full Bouquet

Think Splendid

Slow Flowers

Seth Godin

Topics

advertising Alison Ellis blogging Botanical Brouhaha branding Business Plan For Florists contracts Customer Service Delivery Fees design tips e-mail E-mail Templates for Florists FlirtyFleurs floraculture Floral Artistry floral business floral design floral foam floral industry floralpreneur Floral Speaker Floral Wholesalers Floral Workshop florist pricing floristry florists Flower Blog Flower Boss 2 Flower Math Freelance Florists Giving Back Holly Chapple Pillow Home-Based Florists Ideal Customers Marketing Mornings With Mayesh real flower business Recipes Testimonials The Art Of Good Business The Flower Podcast websites wedding florist wedding proposals Wedding Workflow

Categories

  • Alison's Favorite Things (4)
  • Book for Wedding Florists (3)
  • Boutonnieres & Corsages (2)
  • Building A Brand (112)
  • Business Plan (21)
  • Coaching (14)
  • Contracts (7)
  • Courses (50)
  • Customer Feedback (10)
  • Customer Service (46)
  • Delivery & Set-up (3)
  • E-mail Etiquette (11)
  • Floral Design (128)
  • Floral Industry (191)
  • Floral Workshop (19)
  • Flower Blog (164)
  • Flower Business (178)
  • Flower Math (45)
  • Frequently Asked Questions (25)
  • Giving Back (1)
  • Home-Studio Florists (77)
  • Ideal Customers (49)
  • Inclusivity (5)
  • Marketing (75)
  • Online Business Education for Florists (160)
  • Photography tips for Florists (1)
  • Pricing (46)
  • Pricing Tips For Florists (22)
  • Proposals (23)
  • Recipes (5)
  • Uncategorized (4)
  • Websites (35)
  • About
  • Courses & Coaching
  • Workshop in April
  • Testimonials
  • Blog
  • Login

Copyright © 2023 Fresh Event Design, LLC · Website Designed by Zach Hoag