What does an automatic reply actually say to your clients?
As commander-in-chief of my one-woman floral army, balancing time between my design bench and my office means my commitment to prompt e-mail replies can be a challenge.
One way businesses attempt to provide a prompt e-mail response is, of course, by setting up an auto-reply.
It starts out as an “away message” for a winter break…and then, it turns into a regular habit…24/7 auto-reply.
As prompt as it may be, an auto-response is not a personal reply…so while it’s prompt, it’s also impersonal.
The bottom line is this: An auto-reply does not feel like customer service.
Click to watch why I think it’s time to rethink the auto-reply (and what to do instead):
The Moral of the Story
There’s a time and a place for automation, but if you pride yourself on customer service, then, limit your reliance on auto-respond and lead clients through the booking and sales process with personalized service that’s unique to your brand–not straight out of the can!
I write my own email replies, but I follow some basic templates I’ve perfected after over 20 years in business! If you want to establish more authority and stop over-thinking your email replies, my Email Templates for Florists help you save time and close sales with customers in a clear, professional manner without sounding fake or phony!
Keep this in mind…
E-mail is a crucial part of your customer service experience.
Over the years, I’ve learned how to streamline my processes while establishing authority and trust in my e-mail communication. This allows me to pre-qualify and weed out price shoppers, book clients more quickly and gently guide customers through the sale.
That’s why I created my E-mail Templates for Florists to help navigate some of the most frequent (& sometimes difficult!) customer conversations so that you can spend less time worrying about how to say “no” and more time booking great clients.
Florists who use my templates….
- Feel CONFIDENT when explaining terms to a client,
- Forget FEARS about not being taken seriously,
- Gain AUTHORITY and build trust with prompt, concise replies,
- Make stronger CONNECTIONS so customers can actually understand your expectations,
- Increase INCOME by stating minimums clearly so clients say YES to your next proposal, no questions asked!
You can spend HOURS trying to figure out how to say something “just right” or you can do something that will change your life…which is what florists tell me all the time about my templates! Try ’em. You’ll like ’em.
“Just downloaded the 12 email templates, wedding workflow, and how to write proposals that sell………ALISON! You are the flower fairy god mother we all needed! Information overload! Do it guys 😉”