Education and Business Training for Floral Designers.
An interesting About Page works like a magnet to attract great clients to your business. But if your website is “borderline boring”, you could actually be repelling clients.
I know it’s not always easy to talk about yourself with confidence, but your About Page MUST tell a compelling story that establishes trust and makes it clear that you are the BEST choice! [Read more…]
If you want to be a florist, do you have to go to Floristry School? It’s a question I see a lot and I know there can be some strong opinions on the subject. Click to see my answer to the question and let me know what you think!
There are so many things to learn that you can’t learn “everything you need to know in just one place”. Whether you go to floristry school, or take an accredited floral design certification program, or you teach yourself through trial and error, there will always be something more for you to learn.
For example, I’ve heard from floristry students in Australia and England who enrolled in my Flower Math course and say that they got a much more thorough and clear explanation from my online course than they did in school! Even longtime florists have told me that they understand the design aspect of their work, but they’ve been kept mostly in the dark on the business-stuff.
And still, some floral designers manage to build a “busy” floral design business, but they struggle with attracting higher paying clients or creating systems to close sales (without a dozen meetings that drain their time and energy).
Let’s face it, there’s so much more to know as a florist than “just flowers”!
The secret to success in the floral industry is to keep learning and growing. Just going to floristry school isn’t enough.
And just learning from YouTube videos isn’t enough.
And letting 20 years pass between your last in-person learning experience isn’t enough either.
Never stop learning in your business and your life–and keep doing beautiful work!
With love from me to you,
Alison
As a general rule I find it’s best to look forward in my business, however, as 2021 comes to a close there’s a lot of hubbub about “top moments” and “best of” lists so it seems only fitting to reflect on some of the conversations and topics from the Real Flower Business community:
Nothing’s ending–
it’s not over,
you didn’t miss it,
it’s OK if it isn’t “that special”,
all your efforts are part of what you’re building towards
and the “end of a year”, doesn’t mean anything is actually over…
Keep moving forward in your business.
I’m honored to be on your floral business journey with you.
Keep doing beautiful work and I’ll see you in the new year with MORE tips and trainings to help you move your business ahead.
With love from me to you,
Alison Ellis
I know so many florists out there are trying to go it alone when they try and build their businesses, AND 97% of florists are working without an actual marketing strategy! But how are you supposed to stand out above the competition and find great clients if you don’t have a plan to attract them to your business? If you’d like to work with me in 2022 on your branding and marketing strategy as well as systems to help close sales more quickly, my program, The Art of Good Business, is a high-quality, comprehensive course with live group coaching to support you in January and enrollment is open NOW-Dec. 16th at 5pm PST/8pm EST.
I went live on Instagram on Monday to share a little bit about WHY marketing and branding is such an important aspect of your business to master. Click below to watch!
View this post on Instagram
Florists recommend this course…
“I recommend The Art of Good Business to anyone who has been trying to go it alone. I tried to figure out my business path on my own and found a patchwork of information. The Art of Good Business puts a plan out there to follow step by step. Also, because it is cohesive it puts all the information you need into one clear class. I have taken my binder with me everywhere I go to read and re-read the course. I find new depth in the material each time. It is wonderful that this course continues to grow with your business.
The Art of Good Business is a guide book for my future.“
-Rebecca Raymond
Please feel free to reach out with questions for me. We can even schedule a free 20-minute call if you’re not 100% sure this program is right for you!
Doors close & the price is going up on Dec 16 @ 8pm EST!