Everything I Wish I Knew Before Starting My Business is my new FREE eBook and you can get it TODAY!
This 35 page book is part memoir, part how-to and 100% honest regarding my 25 years in the industry and 17 years as a small business owner.
I hope you’ll check it out and I hope you’ll enjoy it!
SO WHAT DOES A GOOD FLORIST REALLY DO?
A good florist has an excellent eye for color and design…but there’s SO MUCH MORE that goes into owning a small business than arranging flowers.
Most people think, “It must be nice to play with flowers all day”, but the truth is that florists spend WAY more time on “other things” (like writing proposals and working on the computer!) than we’d like to admit…
- High expectation customers,
- Questionable quality on fresh product,
- Websites and social media to update,
- Employees to manage,
- Delivery logistics,
- Taxes to pay,
- and To-Do Lists!….oh, the To-Do Lists!
The idea that florists “play with flowers all day” is a MYTH and anyone who opens a business expecting that FLOWERS will be the main focus on a daily basis is sure to discover “all the other things” that require your immediate attention.
Running a business without basic business foundations can lead to unnecessary mistakes that result in lost income AND over-working.
It’s exhausting to try to “make it up as you go” AND “give it your all”…especially if you’re leaving money on the table. That’s what leads to burn out!
Some people walk alone on their biz journey, while others look for a quick fix: take one workshop and you’ll have all the tools you need!….or, sign up to learn how to make “six figures” in your small floral design business “just like they do”….or get a special software system to “do the work for you”…
But there isn’t 1 RIGHT WAY to run a floristry business and there isn’t 1 PERFECT METHOD that guarantees your success.
Here’s the truth:
Floral design is actually hard work!…and every floral designer has to make their own way in business.
There isn’t a guaranteed shortcut to the top, but there are some important lessons that can take years off your learning curve (EVEN IF YOU’VE BEEN IN BUSINESS FOR YEARS ALREADY!).
I share some of the MOST VALUABLE LESSONS I’VE LEARNED over the past 17 years in business in my FREE eBook, Everything I Wish I Knew Before Starting My Business—The Tao Of A Floralpreneur®!
Check out my FREE download to get some of my best tips, lessons and shortcuts to help you on your own business journey!
Here’s what’s covered in the book:
Page 7 Get Your Hands Dirty
Page 12 Make It Noteworthy
Page 15 Great Brands Do This
Page 17 Best & Worst Lessons
Page 23 My Small Business Plan
Page 26 Mom Like A Boss
Page 28 Make It, Don’t Fake It
Page 29 Master Your Domain
Page 32 Become A Guru
Page 33 Invest In You
Page 35 Market Like A Boss
Page 36 An Invitation
Here’s what Mallory said in my Facebook group today:
“Thanks for this, Alison! BTW–signing up for a free phone call with Alison (as mentioned in the e-book) is a WONDERFUL opportunity and you should do it…she is so generous with her wisdom and genuinely wants to help you, and her resources are all A++”
I made this book for YOU.
For floralpreneurs of any experience level and every stage of business…
Because this work isn’t easy and ya gotta love it.
And I do. I love it.
Thanks for taking the time to sign up and check it out HERE!
With love from me to you,