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By Alison Ellis Leave a Comment

The Worst Business Advice I Ever Took

realflowerbusiness.com, courses for florists, how to write proposals that sell and book more weddings more quickly, #floralpreneur

I want to tell you about the worst business advice I ever took.


It was early in my career as a solo-business owner and even though I’d spent 8 years working in flower shops, I was eager to get new business tips….I was impressionable.

I attended a course on “booking & selling weddings” and I thought I had hit the jackpot!
A bonafide “wedding expert” told me how to get customers to spend more money on flowers.
He knew the “tricks of the trade”..and now I did, too…..or so I thought….

The harsh reality was that this expert’s advice created a lot of extra work for me…

and it did not produce the results he had promised. Not even once.
On the surface, his advice sounded reasonable, but in truth, it relied upon manipulating the client….no surprise it backfired!

Click to watch “The Worst Business Advice I Ever Took”! (Maybe you’ve heard this advice before, too!)

The moral of the story is this…

I don’t want to manipulate or trick my customers into spending money with me.
  • I want to attract clients who are happy to spend what it takes to get what they want…
  • I never want to be “the most expensive vendor” on their list….
  • I want them to choose me easily…
  • I want them to trust me….
  • I want to deliver what I promise!

Are you getting ghosted or investing too much time writing quotes for clients who cannot afford you?

If you want to write proposals in less time and book more weddings more quickly, you can grab my entire proposal process today! How To Write Proposals That Sell, is a downloadable pdf that shows you how I avoid oversharing details before clients are under contract. This streamlined approach has definitely helped me book weddings more quickly year after year!


Testimonial:

“Our ideal bride just booked with an 8 day turn around from quote to deposit! Wooohooo try it…
A couple of weeks ago I bought a bundle of Alison Ellis templates… Reading through the templates gave us a fresh pair of eyes and ideas – we decided to try the expiration date approach and we have a record breaker!”
-Danijela FitzGibbon (from the Facebook group)

Thanks for taking the time to check out this “oldie, but goodie” video today! As always, keep doing beautiful work!….And let me know if you ever have any questions for me.
With love from me to you,
Alison

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March 26, 2019 — 2:25 pm

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Welcome, Floralpreneur®.  I’m Alison Ellis, creator of Flower Math, published author, and founder of Real Flower Business. My online business courses and private coaching help floral designers increase profits, book great clients & build a better brand.  Learn More →

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