Real Flower Business

Education and Business Training for Floral Designers.

  • About
    • Testimonials
      • Student Success Stories
      • Flower Math Testimonials
      • Art of Good Biz Testimonials
    • Bio
    • Coaching
    • Core Values
    • FAQ’s
    • Privacy Policy
  • Workshops
  • Book A Call
  • Courses
    • Flower Math
    • Wedding Templates
      • Wedding Workflow
      • How To Write Proposals That Sell
      • Contracts For Florists
      • E-mail Templates For Florists
    • All Courses
  • Blog
  • Login

By Alison Ellis

What Is Sales Copy?

If you’re like me, you fell in love with floral design and decided to turn your passion for flowers into a small business. And if you’re also like me, you didn’t know much about how to market your flower business so you can book clients consistently and stand out against your competition.

I can tell you after 20 years of running my small business, the most effective way to book the best clients year after year is to follow an intentional marketing and branding strategy that speaks to the hearts of your ideal customers so that they KNOW you’re the best choice for them!

97% of the Florists I Surveyed Said They Do NOT Have A Marketing Plan…

I’ve spent the last 12 years learning how to get as good at branding my business as I am at floral design. In fact, I just taught 3 days of marketing and branding strategies to the students in my Marketing Minicourse and it was so much fun that I decided I’m going to do it again in December, but these sessions are free! Click here to join me in the free training!

A florist asked: What is sales copy? Just in case you want to know the answer, too, you can click below for a quick video I shared over on Instagram.

Click Here to Join the free training


Without a doubt, learning how to attract the best customers to your business is one of the most important (and challenging) skills for any business owner to master, however, if you’re working without an intentional marketing strategy, you may find yourself “posting on social media often”, but without any idea of what you actually need to say to attract the best clients!

Instead of throwing out random content, it’s time to add intention to your marketing efforts so that you actually get the results you want–great clients, increased sales, consistent bookings, more joy and freedom in your work.

Whether you decide to join me in the free training or you choose to “go it alone” from here, the most important step is to add intention to your marketing plan so you can book great clients more consistently and create your own version of success. 

I hope you’ll finish the year strong so you can have a great start to 2022!

xo. -Alison

P.S. This 3-Day Training won’t be like some of the free webinars you may have attended where it’s 90% sales pitch and tiny bits of info scatter here and there. We are going to do some work–in fact, I’m making a workbook to go along with it to help keep you moving forward. And if at the end of the training, you want to work further with me, there’ll be an opportunity to do that, too.

Every January I teach a group of highly motivated floralpreneurs how to build their own premium brand in my group coaching program, The Art of Good Business. Enrollment is officially opening Dec. 13-16th and I’ll have more details to share in the upcoming weeks if you’re interested.

 

Share
Pin
Share

November 21, 2021 — 2:36 pm

Welcome, Floralpreneur®.  I’m Alison Ellis, creator of Flower Math, published author, and founder of Real Flower Business. My online business courses and private coaching help floral designers increase profits, book great clients & build a better brand.  Learn More →

Follow me on social:

  • Facebook
  • Instagram
  • Pinterest
  • YouTube

FOR WEDDING FLORISTS:

Get Flower Math

Read my book: Falling Into Flowers

Wedding Templates for Florists

Wedding Bouquet Tips

FREE RESOURCES:

Free eBook: Everything I Wish I Knew Before Starting My Business

10 Tips for Home-Studio Florists

10 Things I Did To Grow My Biz

AS SEEN ON:

*The Flower Podcast

*Slow Flowers Podcast

*Mornings With Mayesh

*Botanical Brouhaha

*Florists’ Review

*FlirtyFleurs.com

*From The Ground Up Floral-podcast

Topics

advertising Alison Ellis American Grown Flowers blogging Botanical Brouhaha branding Business Plan For Florists contracts Customer Service Delivery Fees design tips e-mail E-mail Templates for Florists FlirtyFleurs floraculture Floral Artistry floral business floral design floral foam floral industry floralpreneur Floral Speaker Floral Wholesalers Floral Workshop florist pricing floristry florists Flower Blog Flower Boss 2 Flower Math Freelance Florists Giving Back Home-Based Florists Ideal Customers Marketing Mornings With Mayesh real flower business Slow Flowers Testimonials The Art Of Good Business The Flower Podcast websites wedding florist wedding proposals Wedding Workflow

Categories

  • Alison's Favorite Things (4)
  • Book for Wedding Florists (3)
  • Boutonnieres & Corsages (2)
  • Building A Brand (133)
  • Business Plan (36)
  • Coaching (15)
  • Contracts (7)
  • Courses (52)
  • Customer Feedback (10)
  • Customer Service (48)
  • Delivery & Set-up (3)
  • E-mail Etiquette (11)
  • Floral Design (147)
  • Floral Industry (218)
  • Floral Workshop (26)
  • Floralpreneur® Workshop (4)
  • Flower Blog (184)
  • Flower Business (202)
  • Flower Math (49)
  • Frequently Asked Questions (26)
  • Giving Back (1)
  • Home-Studio Florists (87)
  • Ideal Customers (53)
  • Inclusivity (5)
  • Marketing (84)
  • Online Business Education for Florists (185)
  • Photography tips for Florists (1)
  • Pricing (49)
  • Pricing Tips For Florists (27)
  • Proposals (26)
  • Recipes (6)
  • Social Media (3)
  • Uncategorized (4)
  • Websites (36)
  • Wedding Workflow (2)
  • Workshops for Florists (10)

Blogroll

Be Sage Consulting

Botanical Brouhaha

Hitomi Gilliam

Flirty Fleurs

Francoise Weeks

Marie Forleo

Passionflower Sue

The Business Of Being Creative

The Flower Podcast

The Full Bouquet

Think Splendid

Slow Flowers

Seth Godin

  • About
  • Workshops
  • Book A Call
  • Courses
  • Blog
  • Login

Copyright © 2025 Fresh Event Design, LLC · Website Designed by Zach Hoag