Last week, I had the privilege of talking to a couple of florists in some 1:1 coaching calls and one new florist asked: What are your top 3 pieces of advice that you’d offer to a new florist?
There’s more than 1 way to answer this question, but I want to share with you what I shared with her! (And if you’ve been in business for a little while–or a long while!–these tips are for you, too!) Since we’re entering the 4th Quarter of the year, it’s the perfect time to share these 3 Tips with you, too! Listen below.
Top 3 Tips For Florists
1. Define what you want your business to provide. How much income you’re looking to make in your business and what sort of lifestyle you’re trying to create?
(Note: Your sales goal will be higher than your income goal because all of your expenses come out of the total sales.)
2. Define all of the offers that you’re selling that will bring money into your business.
You can think of these like “buckets” or categories. For example, funerals, daily orders, walk-ins, weekly subscriptions, events.
Then, determine how much you need to sell in each category to meet the sales goal so that you can reach your income goal. (For example, $3,000 in funerals per month, $6,000 in daily orders and walk-ins, $2,000 in business accounts, $5,000 in weddings & events…)
3. Define who your customers are (and this may be a different customer for each of your buckets or categories) and get really obsessed with serving them well.
- What do they need/want?
- What would they love to buy from you?
- What would they be excited to tell their friends about?
If you can answer these questions, you’re doing good work! And if you need to think about them a little bit, that’s good work, too!
FYI on Monday, Oct. 7th at 12pm ET I’m hosting an Opportunity Hour with Patreon members in the Marketing Mavens Tier as well as the new students in my Flower Math course!
This Opportunity Hour is a small group coaching session and any questions, struggles, or random things you want to bounce off of another florist are welcome!
I’ll send a Zoom invitation to Marketing Mavens along with the monthly blog posts for October.
Keep doing beautiful work and let me know if you have any questions or if I can be of help to you from here!
xo. -Alison Ellis
