Are You Giving Away Your Best Stuff?

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If you’re a floral designer in the midst of your busy wedding season there’s a good chance that 3 things are true:

1. You’ve been creating a lot of beautiful work.

2. You’ve been sharing photos of your beautiful work on Instagram and Facebook.

3. Your own website and blog has been getting no love or attention.

Am I right? (of course I am.)

I will admit that after years and years of steady blogging and website TLC I let it slip.

I became a mom (so I became understandably busy!),

my calendar was booking consistently early (so I wasn’t as motivated to create new content!),

I had years and years worth of blog posts (I could just rest on my laurels!),

and now, between my 18th wedding season and my weekly updates for Floralpreneurs on my e-mail list (and now a Facebook group where thousands of florists from around the world can connect!), well, I have plenty of good reasons why blogging has not been at the top of my list…

BUT I truly had an ah-ha moment as I was writing my Wedding Workflow course, (which includes my 16 steps to client management), when I realized I WASN’T FOLLOWING THE FINAL STEP!

I was missing out on the follow-up conversation with my customers because I wasn’t diligent about blogging.

THE FIRST STEP WAS ADMITTING I HAD A PROBLEM.

The ah-ha moment was when I realized that I’ve been creating all this free content for Instagram (which is awesome and fun!), but I’m missing out on creating this current content for my own website! What was I thinking?

There’s an instant gratification factor that only Instagram can give a floral designer these days.

On the other hand we think: “No one reads my blog.”

That’s the #1 reason we become disenchanted with blogging and go for the quick fix of Instagram or Facebook….the “likes” can be seen, heard and felt ’round the world. It’s instantly gratifying to share.

BUT on my blog the comments are few and far between, so I don’t feel the love as readily.

On the surface the “likes” seem relevant, but in truth, what’s relevant is a good, strong brand with integrity…

and the only thing I “own” online is my website, which is where my blog lives, and I love my blog, and I love the SEO I’ve earned through all the hard work of writing and labeling my images.

So the only logical conclusion is that I have to get back to blogging and adding photos of my most recent work to my website.

Conclusion: If I don’t love my website no one else will either.

If you’re ready to take your website even further, take the leap to try my online course, Build A Better Website to get my Top 12 Website Secrets.

Warning: Deliberate learning and practice will be required to improve your website. You will be forced to allow yourself to possibly make a mistake or misstep. The sooner you can accept that “it” (your business, your decisions, your efforts) sometimes cannot be perfect, the sooner you can create the room to bloom and grow….because nothing’s ever perfect. Progress over perfection.

Start before you’re ready. And if you’re not sure if a course is right for you, drop me a line any time. I’m happy to answer any questions you may have before, during or after taking a course. You can contact me at floralartvt@gmail.com

As always…

Keep doing beautiful work.

With love from me to you,

Alison

Still need a kick in the pants? Check out my video below: The Most important Thing You Can Do For Your Business Today!

Thanks so much for reading and watching!

You can check out a full list of my course offerings HERE!