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By Alison Ellis

2026 Floralpreneur Workshop

How do you find the best floral workshop for florists?

If you’re looking for a small scale workshop with business and design training, that uses zero floral foam at a charming Vermont inn and all of your meals are included, then The Floralpreneur® Workshop is for you! To learn when doors are open CLICK HERE! I’m excited to share a short recap of our 2026 event thanks to Isora Lithgow Creations who was with us for the 4th year in a row to help capture the day.

We kicked things off for the Floralpreneur® Workshop with Color Theory Conversations and Elements and Principles of Design, followed by wearables and cake flowers with Lori Bley from The Hidden Daisy Floral. Designs feature locally grown tulips from von Trapp Flowers and all the colors of the rainbow are represented in the floral palette. Blue delphinium, purple hyacinth, magenta dianthus, red tulips, orange protea, yellow spray roses, and green hellebore were all in the lineup, just to name a few!

Every Floralpreneur® Workshop is foam free, so chicken wire, floral frogs and pin cups from Floral Genius were key to our mechanics.

For our group design project on Day 2, we decorated the entrance to The Inn at The Round Barn Farm and created colorful cake displays with delicious cakes from The Goose Chase Cake Design. All of the flowers in this grand entrance were repurposed and moved indoors for our final dinner in the barn, highlighting the ability to adapt or flip if needed.

We started to add greenery to our basic mechanics indoors, and then moved them outside to complete our set-up. Because everything is foam free, they are lightweight and easy to move. This was a group effort to complete the designs and everyone played a part to help make it come together. From moving crates of tulips, to climbing ladders and flowering the entire entrance, we pulled this off in about 45 minutes! In fact, we were all set to get a group photo before lunchtime.

For our overhead mechanics, tulips with bulbs still on were hung from wooden skewers in a simple chickenwire frame. We also featured tulips on one of our cakes with warm, analogous colors of yellow, orange, red and pink for a “tequila sunrise” vibe with a meadow of blooms in rainbow pin cup flower frogs. For our simple white cake we added a rainbow of blooms (none of which were touching the cake thanks to sculpting wire!).

After our cake photoshoot, we got back into business mode to talk about how to price installations, elaborate cake displays, or anything you haven’t made before, by using the EveryStem app! Our students are running small businesses, so the practical aspects of selling, client communication, and building your brand reputation are all important aspects that we cover in detail. Additional business sessions included Website Tips, Social Media Without Overwhelm, and 3 Keys To Booking Great Clients.

I want to say a big thank you to our sponsors for the workshop! Each of our students got to take home a pin frog, a hairpin frog, and a floral pin cup! They were really grateful for the additions to their foam free mechanics toolbox. They also left with a sleeve of recyclable vases from Flower Box and got to try an easy, magnetic boutonniere trick using Quick Clips Floral.

I want to also give a personal thanks to everyone at The Round Barn for taking such good care of us! And to my co-teacher, Lori, and my friend, Blair of Sweet Blossoms, for joining me (again!) for this special workshop. It’s such a pleasure to get to spend this time together doing what we do best!

Stay tuned for 2027 workshop dates and agenda! You can sign up to get on the notification list to learn when doors are open HERE!


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May 1, 2026 — 1:24 pm

Welcome, Floralpreneur®.  I’m Alison Ellis, creator of Flower Math, published author, and founder of Real Flower Business. My online business courses and private coaching help floral designers increase profits, book great clients & build a better brand.  Learn More →

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