There’s a difference between showing up on social media as a small business owner vs. behaving like an influencer.

It may sound obvious, but if you’re trying to keep up with the daily demands of social media, it can be difficult to spend the proper time focused on tasks that really bring money and customers into your business.

The fact is, if you’re investing time and energy on posts, reels, or anything it takes to appease the algorithm, understanding the intention of your engagement is critical to both your time management and your overall marketing strategy.

Posting and vying for attention every day is simply not a plan.

I’m a small business owner, and being a “social media influencer” has never been on my resume.

Although I’ve been using social media as a marketing tool for many years, I try to be diligent about not allowing it to run my life and set my agenda.

Today, I’m sharing a few thoughts on why it’s better to show up as a business owner than to attempt to outsmart an algorithm. Click to watch and make sure to check out the full Playlist on YouTube below.

Want to grab the next video in this playlist? I have a few tips on the difference between branding and marketing in your business. You can watch now!

What do your customers say about your brand after they work with you?

How do you share the voice of your brand in a way that represents your business, but doesn’t burn you out?

If you have questions for me, get in touch or book a call to chat!

xo. -Alison Ellis

Business Owner or Influencer

There’s a difference between showing up on social media as a small business owner vs. behaving like an influencer.

I’m a small business owner, and being a “social media influencer” has never been on my resume.

What do your customers say about your brand after they work with you?

See Playlist on YouTube Here!