Real Flower Business

Education and Business Training for Floral Designers.

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Pricing Questions Answered Bonus 1

Did you tune into the Pricing Chat for Florists on Tuesday? If you missed it, grab it NOW before the limited time replay goes away!

Free Pricing Chat Sign Up!

I received MORE questions than I could get to in the Pricing Chat on March 7th, so I’m hosting 2 Bonus Q&A Sessions on Instagram for you. You’ll find Bonus Session 1 below–check it out and let me know if you have any questions before the Bonus on Monday, March 13th!

By the way, the Flower Math Spring Sale Ends on March 13th. These are the final days to get into the course for the lowest price! Click Here to Learn More!

 

Flower Math Sale Ends Soon!

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Giving Yourself A Raise

Hey Floralpreneurs! When is the last time you gave yourself a raise? Now that Valentine’s Day is over, it’s a good time to evaluate whether it’s time for a pay increase. Because as a business owner it’s up to you to increase your salary from time to time, but how do you do it? ❤️

I have 3 tips for you today if you want to pay yourself more, but you’re not sure how to get there. Take a moment to watch and share with a flower friend you know and love!

Free Pricing Chat Sign Up!

Also, I mentioned that I’m hosting a Free Pricing Chat for Florists on March 7th—so if you want to join me you can sign up now to get on the list! After the chat, a replay will be available for a limited time so make sure you get on the list.

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Real Flower Business Courses Are Moving

We’re Moving! No, I’m not moving out of Vermont, but I’m moving my online business courses to a brand new site!

This is a big move–and one that I’ve been putting off for a long time now! So I’m very excited to invite you to check out the new site HERE.

Flower Math is the first course I ever made, so it’s only natural that it would be the first course to find a new home on the new site!

Existing Flower Math Students will be granted access to the new course platform–so if you’re already enrolled in Flower Math check your email for a Flower Math Course Login (and don’t forget to check your spam or promotions folder just in case it lands there by mistake!).

Below you’ll see a quick tour of the new course layout so you can easily find your way around as soon as you log in!

As always, if you have any questions, you can reach me at my new email address: info@realflowerbusiness.com

Announcing 3 Upcoming Workshops!

  • Dec. 5, 6, 7th I’ll be teaching a 3-Day Live Virtual Marketing Workshop for Florists! If you’d like some common sense marketing tips for florists and you want to know when registration is open, CLICK HERE to get on the notification list.

 

  • In January 2023, I’ll be teaching my group coaching program, The Art of Good Business, a 4-week course for floralpreneurs who want to take their marketing and branding to the next-level, and registration will open Dec. 7th–so stay tuned for details or subscribe to the Marketing Workshop List (above) for info!

 

  • I’ll be teaching LIVE IN PERSON in April–right here in Vermont!–along with world renowned instructor, Françoise Weeks, and Phebe Robinson of Popped With Phebe!

In this 2-Day Live Workshop in April, florists will get to create sustainable woodland centerpieces and jewelry with Françoise, learn how to add an income stream to your home-studio or flower farm by running a profitable pop-up shop with Phebe, and get practical business advice with Alison targeted to your specific questions so you can maximize profits and attract more great customers. Registration details for the live workshop will be coming soon!…it’s going to be SO good!

Thanks so much for stopping by my site today AND for your support and patience as we make this switch to a new site.

With love from me to you,

Alison

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How Should Florists Set A Minimum

I’ve heard a lot of questions from florists about Setting Minimums (and raising minimums!) lately, which is why I was live today on Instagram to talk about How Florists Should Set A Minimum in their business. You can catch the replay from Instagram below!

Whether you already have a minimum or you’re just figuring out how to establish a minimum, this chat is for YOU!

Here’s what’s covered:

➤Why Florists Need A Minimum

➤How To Determine A Minimum For Your Business

➤How To Communicate A Minimum To Customers

 

Fact: Setting a Minimum isn’t a strategy to “attract customers”; it is meant to help weed people out! And adding a minimum to your website isn’t enough.

That’s why it’s important to understand WHAT your minimum is and HOW to present it to your clients.

I hope you’ll enjoy the replay AND I really hope you’ll sign up HERE for the Free Pricing Chat for Florists on Oct. 13th with 3 Numbers Florists Need To Know! 

If you have any questions for me, feel free to get in touch!

xo. -Alison

 

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A post shared by Alison Ellis (@realflowerbusiness)

Don’t forget to register HERE for the Pricing Chat on October 13th at noon EDT/9am PDT!

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Do Florists Have To Go To Floristry School?

If you want to be a florist, do you have to go to Floristry School? It’s a question I see a lot and I know there can be some strong opinions on the subject. Click to see my answer to the question and let me know what you think!

The truth is, there isn’t just 1 right way to become a florist!

There are so many things to learn that you can’t learn “everything you need to know in just one place”. Whether you go to floristry school, or take an accredited floral design certification program, or you teach yourself through trial and error, there will always be something more for you to learn.

For example, I’ve heard from floristry students in Australia and England who enrolled in my Flower Math course and say that they got a much more thorough and clear explanation from my online course than they did in school! Even longtime florists have told me that they understand the design aspect of their work, but they’ve been kept mostly in the dark on the business-stuff.

And still, some floral designers manage to build a “busy” floral design business, but they struggle with attracting higher paying clients or creating systems to close sales (without a dozen meetings that drain their time and energy).

Let’s face it, there’s so much more to know as a florist than “just flowers”!

The secret to success in the floral industry is to keep learning and growing. Just going to floristry school isn’t enough.

And just learning from YouTube videos isn’t enough.

And letting 20 years pass between your last in-person learning experience isn’t enough either.

Never stop learning in your business and your life–and keep doing beautiful work!

With love from me to you,

Alison

Ready to learn proven strategies to streamline your workflow and create more freedom in your floral business?

See  A Full Course List

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