How Do You Avoid A Constant Back And Forth With Clients?
A floralpreneur® asked, “I have seen you post that you have a phone conversation with a client for weddings and then you usually don’t really have much contact until delivery/setup day of wedding. Just wondering how you go about doing this, so that you are not in constant back and forth with the client? Thanks!”
I spent many years perfecting my consultation and booking process, and I offer a ton of resources for florists to help book weddings and write proposals quickly, inside my Wedding Templates, but questions on “the steps to actually book weddings” keep coming up–so I put together 5 Steps to Book A Wedding in 10 Days, and I’ll walk you though them here!
I’m going to lay out the steps for how I book a wedding in 10 days below…
As you scroll down, I’ll add a bit more detail to each step HOWEVER you can get ALL 5 Steps for just $37 Here to come behind-the-scenes where I show you EXACTLY how I do each step!
Following These Steps I Can Book A Wedding In 10 Days:
Step 1. New client inquires via website inquiry form (or phone).
Pro Tips:
- Your inquiry form should help to pre-qualify clients for style and budget.
- This helps you save time by weeding out clients who cannot afford you.
Step 2. Reply and invite the client to book a call.
Pro Tips:
- I also establish a starting budget if it’s unclear that we’re a budget match.
Step 3. Consultation call happens ASAP while the client has your company at the top of their mind.
Pro Tips:
- The call is a mutual interview.
- It’s an opportunity to listen to the client’s needs/concerns to make sure their expectations are understood.
- This is also an opportunity to establish trust and authority with potential clients.
Step 4. Write up the initial quote ASAP.
Pro Tips:
- I write this up quickly without a ton of detail.
- Establish a minimum spend for the clients.
- Put an expiration date on the proposal.
- This is usually sent to the client within a few days, but it may take up to a week.
Step 5. Follow up to close the sale.
Pro Tips:
- I’ve mentioned the expiration date a few times in the steps above and that expiration date serves as a cue or a prompt to check in and follow up to close the sale with clients.
- If you want to book the client, it’s your job to follow up!
After 20+ years of booking weddings, I’ve found that a phone consultation and a prompt quote, combined with the follow-up email to close the sale creates a smooth process to consistently lead clients through the booking process to get to a “yes”.
I have resources available to help florists book more easily and I’m happy to help you create your own shortcuts to make a seamless sales process in your business as well!
In short, you’ll find all of my resources to help level-up your floral design business in my online shop HERE!
If you have questions for me, get in touch. I’m a real person behind each of these courses and I’m here to help.
xo. -Alison Ellis
