Real Flower Business

Education and Business Training for Floral Designers.

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By Alison Ellis

Classes for Florists

Hello Floralpreneur®! I just wrapped up my 23rd wedding season and while I’d love to say that I’m about to kick back and relax or that I popped the cork on a bottle of bubbly and boasted of my successful season, that’s not the truth! Because this is actually the time of year when I kick into a different gear where I’m designing less, but I am teaching a lot more!

Here are 3 classes I have coming up for florists of all experience levels:

Nov. 11–Business Planning & Strategy Session

Consider this a 4th quarter Planning and Strategy Session to regroup and refocus your efforts for 2025 and beyond. All members of my Patreon Community are invited to join this private Zoom call at 12pm Eastern (or catch a replay later).

To join this training, become a Patreon supporter here. (You’ll also find a ton of great tips and trainings waiting for you inside the Patreon “vault” of lessons.)


Dec. 3-5–Marketing Workshop for Florists

Waitlist Open! This has been one of my most popular and well attended live-virtual trainings over the last several years. Registration will be open next week. You can get on the notification list here to be the first to know when doors are open! (There’s no obligation to buy, this is just an interest list!)

In the 3-Day training we’ll cover: 

  • 3 Marketing Mistakes Florists Are Making
  • Why A More Intentional Marketing Strategy Will Help You Work Smarter In Every Aspect of Your Business
  • 7 Tips To Refresh Your Website 
  • 4 Steps To Level-up Your Branding So You Can Close Sales More Easily With Ideal Clients
  • AND I’ll address your questions LIVE!

If you’re posting on social media without a plan or strategy, THIS live-virtual workshop is for you!


Jan. 7, 14, 21, 28–The Art of Good Business

I’ve been teaching this month-long program with live support since 2017 and there is no other business program like this for florists available. From the bones of your business plan to your ideal customer journey and your overall brand identity, we work together in a small group coaching environment to bring clarity and purpose to your business in the new year.

Doors open in early December! Details coming soon.


So if any of these classes are of interest to you, I’d be honored to have you join me for one or ALL of these trainings. They are intended to help you finish the year strong AND start out in the new year feeling focused and clear on where to put your efforts.

Because effort alone won’t get you to your goals! That’s where a good plan and strategy can help.

As always, if you ever have a question for me, just get in touch! I also offer 1:1 coaching if you need help with something specific in your business/life.

Keep doing beautiful work!

xo. -Alison Ellis

P.S. If you’d like to learn with me in person this April, CLICK HERE to learn about my Wedding Bootcamp!

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November 7, 2024 — 4:48 pm

Welcome, Floralpreneur®.  I’m Alison Ellis, creator of Flower Math, published author, and founder of Real Flower Business. My online business courses and private coaching help floral designers increase profits, book great clients & build a better brand.  Learn More →

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FOR WEDDING FLORISTS:

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Wedding Templates for Florists

Wedding Bouquet Tips

FREE RESOURCES:

Free eBook: Everything I Wish I Knew Before Starting My Business

10 Tips for Home-Studio Florists

10 Things I Did To Grow My Biz

AS SEEN ON:

*The Flower Podcast

*Slow Flowers Podcast

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*Botanical Brouhaha

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*FlirtyFleurs.com

*From The Ground Up Floral-podcast

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