Real Flower Business

Education and Business Training for Floral Designers.

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By Alison Ellis

End of year business plans

After teaching floral business strategies for over 11 years, one of the most important things to learn is how to finish the year strong! It’s not an option to slow down and hibernate if you want to grow your business and gain momentum. (Slowing down isn’t the way to speed up in these last weeks of the year!)

The trick is to stay engaged in the work of working on your business–not just working “in” your business. Whether you’re already busy or you’re trying to build something new, now is the perfect time to zoom out a bit and look at the bigger picture of where you want to take your business! Then, you can evaluate whether or not you’re putting yourself on the path to get there.

Take strategic steps that will get your closer to your goals: like refreshing your business plan, revamping your consultation and sales process, and creating a more intentional marketing strategy that isn’t just centered around how often you can post on Instagram.

And if you have questions or need some support, you’re in the right place! I’ll be teaching tips on all of the above between now and the end of the year on Patreon!

To start, join me by watching a replay of this week’s Florist Q&A on YouTube below. This is where I answer real questions from real florists and you can reach out with questions if you have them, too.

Topics this week included: Are florists charging enough for delivery, as well as things to consider when clients want to provide some of their own flowers for a wedding or event.

How will you finish this year feeling strong in your business?

If you want to join a small community of likeminded floralpreneurs to get your business plans on track before the end of the year, you can get in on my upcoming trainings for November and December by becoming a member of my Patreon community for $29! Please note that spots are limited in the $29 tier at this time.

Building and maintaining your business is a lot of work. I’m here to help along the way!

And if you prefer private coaching instead, you’ll find info on how to book a call here.

xo. -Alison Ellis

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October 27, 2026 — 1:23 pm

Welcome, Floralpreneur®.  I’m Alison Ellis, creator of Flower Math, published author, and founder of Real Flower Business. My online business courses and private coaching help floral designers increase profits, book great clients & build a better brand.  Learn More →

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FOR WEDDING FLORISTS:

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FREE RESOURCES:

Free eBook: Everything I Wish I Knew Before Starting My Business

10 Tips for Home-Studio Florists

10 Things I Did To Grow My Biz

Wedding Bouquet Tips

AS SEEN ON:

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*From The Ground Up Floral-podcast

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Blogroll

Be Sage Consulting

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Hitomi Gilliam

Flirty Fleurs

Francoise Weeks

Marie Forleo

Passionflower Sue

The Business Of Being Creative

The Flower Podcast

The Full Bouquet

Think Splendid

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Seth Godin

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