Pricing is one of the biggest struggles that floral designers face on a daily basis and Jenny Marks of the Six Figure Flower Farming Podcast knows how important it is to stay focused on your numbers if you want to stay profitable!
She invited me to sit down for an interview on her podcast to talk about some common pricing mistakes that florists and flower farmers often make and we really got into some of the important reasons why profitability needs to be more of a focus for florists.
You can listen to Episode 95 now: All Things Pricing with Flower Math Expert Alison Ellis.
From overstuffing bouquets to undercharging for labor, we covered a lot of ground in our conversation. Because a few bad habits, including a mindset of “feeling guilty” for charging a proper markup, create some common hurdles that florists need to overcome to maintain a profitable small business.
After you listen the episode, feel free to reach out if you have any questions for me. You can learn all about my Flower Math course HERE.
And if you’d like to talk one-on-one in a strategy call, you can learn more about coaching sessions HERE.
