Real Flower Business

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By Alison Ellis

How Do Florists Book Great Clients?

What do you do to book the right customers consistently? A solid workflow is a must-have in your floral business, whether you work alone or with a team. Your brand needs to establish a standard of care, attention, and an understanding of “how we talk to our clients” when it comes to frequently asked questions.

The longer you’ve been in business, the more you’ve probably honed and adjusted this process over time. That’s because the quest to create a smoother sales flow is never-ending as customers and communication styles change over time!

It’s not always easy to create a seamless sales process that both you and your employees can follow. In fact, I just booked 2 weddings last week and I’ve been making some shifts and changes to my booking process lately that I’m going to share with you!

I’ll be hosting a live training on Nov. 9th to walk through the 5 Steps To Book Clients More Quickly and there are 2 ways you can join me:

#1. You can sign up here for only $37 and you’ll get an invitation to the live Zoom call and access to a replay for 185 days. Set aside about 90-minutes for the class on Nov. 9th at 12pm Eastern/ 9am Pacific and feel free to submit a question in advance for the Live Q&A or ask during the live session.

 

#2. Become a member of my Patreon Community for $29/month to get an invitation to the live Zoom call and access to a replay anytime. You also get access to the complete vault of Patreon lessons, private monthly coaching calls, and invitations to upcoming live classes for as long as you maintain your membership. Spots are limited in the $29 tier on Patreon. Get your spot here!

 

A replay will be available for you to watch, but if you can join me live, I’d love to see you there!


Why are these classes so affordable?

I’m a real florist, just like you! I know that it’s not sustainable to spend $97 on a course or membership every month! So I’m proud to offer some of my trainings at these lower price points to help give florists a quick win while we’re still in the peak of the booking season!

And if you need additional support, let me know! I have a lot of resources and classes including Wedding Templates for Florists, Flower Math: The Florist’s Guide To Pricing & Profitability, and my upcoming December training, Marketing Workshop for Florists, if you want to dive deeper into your sales and booking process with me!

See you in the live class soon!

xo. -Alison Ellis

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November 2, 2026 — 6:45 pm

Welcome, Floralpreneur®.  I’m Alison Ellis, creator of Flower Math, published author, and founder of Real Flower Business. My online business courses and private coaching help floral designers increase profits, book great clients & build a better brand.  Learn More →

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FOR WEDDING FLORISTS:

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FREE RESOURCES:

Free eBook: Everything I Wish I Knew Before Starting My Business

10 Tips for Home-Studio Florists

10 Things I Did To Grow My Biz

Wedding Bouquet Tips

AS SEEN ON:

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