One of the most challenging parts of owning a seasonal wedding business is learning to keep the faith in the slow season.
We want to stay focused on cultivating ideal clients, but when your calendar isn’t booked, it can be tempting to book “anything you can get.”
Want to know How To Stay Focused On Ideal Customers When Your Calendar Isn’t Booked? Click to watch some real tips I use to stay focused!
Faith is experiential.
The more we experience success in business, the easier it becomes to believe in our future success….even when the calendar isn’t fully booked yet.
Pro tip: Read (and re-read) your thank you notes and testimonials from happy clients to remind yourself what makes you so awesome!….and really consider what they’re saying….what do you really do? What are you really good at?
What does your business/your brand deliver?
It takes courage sometimes to acknowledge that a gig isn’t a good fit for you!
If you feel tempted to lower-your-bar or take a job against your better instincts, well, that’s where our faith is tested.
Building an integrity brand takes practice and more practice and even more practice as you continue to hone your voice.
You have your own unique voice to discover.
If this is the work you love, it’s worth the effort!
xo. -Alison
Profitable. Streamlined. Professional.
That’s what real flower business means to me.
That’s the intention of all of my videos, posts, and online courses for floral designers.
Check out a full list of course offerings here. (Including my free courses!)