Real Flower Business

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By Alison Ellis

Marathon Mindset Summit for Florists

As floral designers, the work we do requires stamina, focus and impeccable timing.

Whether it’s a holiday week or wedding day, the urgency of what you’re doing in the moment can take priority and the bigger picture planning that your business requires can get sidelined.

The systems, pricing, sales strategy, and overall decision-making processes you establish for yourself and your employees are what determine how sustainable and profitable you are year after year.

So if your floral business feels like a constant sprint, where you’re running to the next task instead of planning for the marathon, it’s time to slow down and make a plan.

Introducing the Marathon Mindset Summit!

A free 2-day online training, February 23 & 24th at 11am-12:30pm ET.

Hosted by Jeri Solomon (Business Growth Strategist), LuAnn Dickson (EveryStem), and me!

Join 3 experienced floral mentors to get live support and direction on where to take your business next.

Get A Seat Here!


This free summit is designed for experienced floralpreneurs who:

  • Regularly design for events and understand pressure

  • Are tired of running their business in constant urgency

  • Know they don’t need another quick fix or surface-level solution

  • Want clarity around what deserves their focus next

  • Are ready to strengthen the business behind their creative work

Long term strategies and systems are the key to success so you can avoid burnout.

Sign Up Here!


By the end of the Marathon Mindset Summit you’ll have:

  • Clearer insight into what’s creating the most friction in your business right now

  • A stronger sense of where your attention belongs, and where it doesn’t

  • Language to describe your challenges so you can address them directly

  • Perspective on what’s worth fixing now, and the confidence to let the rest wait

  • A clearer understanding of when more support makes sense

No pressure to change everything.

Get a clearer picture of where to direct your attention next.

Learn More Here

Want to learn more about Alison?

WGet My Free eBook

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February 10, 2026 — 2:11 pm

Welcome, Floralpreneur®.  I’m Alison Ellis, creator of Flower Math, published author, and founder of Real Flower Business. My online business courses and private coaching help floral designers increase profits, book great clients & build a better brand.  Learn More →

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FOR WEDDING FLORISTS:

Get Flower Math

Complete Course Collection

Read my book: Falling Into Flowers

Wedding Templates for Florists

 

FREE RESOURCES:

Free eBook: Everything I Wish I Knew Before Starting My Business

10 Tips for Home-Studio Florists

10 Things I Did To Grow My Biz

Wedding Bouquet Tips

AS SEEN ON:

*The Flower Podcast

*Slow Flowers Podcast

*Mornings With Mayesh

*Botanical Brouhaha

*Florists’ Review

*FlirtyFleurs.com

*From The Ground Up Floral-podcast

Topics

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Categories

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Blogroll

Be Sage Consulting

Botanical Brouhaha

Hitomi Gilliam

Flirty Fleurs

Francoise Weeks

Marie Forleo

Passionflower Sue

The Business Of Being Creative

The Flower Podcast

The Full Bouquet

Think Splendid

Slow Flowers

Seth Godin

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