The most important thing florists need to keep in mind about marketing and social media is this: posting on social media is NOT marketing!
It may be a “best effort to beat an algorithm”, but it’s not the best way to reach your most interested customers. Because when you’re trying to grow your business and increase your sales, posting frequently isn’t a real strategy.
If you’re in Valentine’s Day prep-mode, take a moment to watch because this one is for you!
The Moral of the Story
Real connections with real people are always stronger than social media. The constant pull to post on social media can be exhausting, but there’s a better way to grow your local business and it can be as easy as just picking up the phone, sending an e-mail or dropping by to say hello to a fellow wedding professional.
What do you think of today’s tip?
Do you think you can make a REAL connection with your customers today instead of just posting and hoping someone sees it?
xo. -Alison Ellis