Have you seen any posts on Instagram lately talking about “pricing transparency” on wedding flowers?

Because I saw one pricing breakdown this morning that was way too low based on their recipes, markups and final price. And frankly, it sets a bad example for both new and experienced florists.

In this particular post, there were at least six large arrangements on pedestals priced at the lowest end for markups and labor fees when in fact, it was a very high-end look the florist was creating!

But there’s another reason that I think it’s really concerning to see these “pricing transparency” posts:

They can be a bad idea for your brand!

Here’s why:

If you are posting about being “transparent” on pricing as a way to educate customers to be realistic about budget ranges, you’re probably NOT creating a post that appeals to higher budget clients! (Because they don’t need to be lectured on why you charge what you do! And whether your markup is 3x, 5x, or 10x, it’s non of their business anyway.)

And this got me thinking, in the spirit of pricing transparency, it’s time for a summer Pricing Chat for Florists! You can join me live on Tuesday, July 22, at 12pm Eastern/9am Pacific for this free Pricing Chat.

If you’re interested in joining me, we’ll talk about the 3 Most Important Numbers That Florists Need To Know in your business AND the 3 biggest pricing mistakes that floral designers often make!

 Sign up HERE to get on the list and I’ll send you an email reminder beforehand. 

 

 

If you can’t join me live, you’ll also be able to watch a replay for a limited time if you’re on the email list. You can submit a question to me beforehand if you’d like.

We’ll talk about maximizing your profits and I’ll answer your questions live!

Hope to see you there.

Very best,

Alison Ellis

 

Founder of realflowerbusiness.com

Creator of Flower Math: The Florist’s Guide to Pricing & Profitability