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January 19, 2018 By Alison Ellis Leave a Comment

Should Florists Charge Less If They Work From Home?

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realflowerbusiness.com, courses for florists, florist pricing tips

The floral industry encompasses not only brick and mortar shops, but a growing number of home-based business owners as well, and while it may have been “out of the norm” to work from a home-studio back when I started my business in 2002, the “shop-less floral designers” have carved our own path in the flower biz.

As a home-studio florist who trained in 5 different flower shops before branching out on my own over 16 years ago, (ie opening a business from the kitchen of my 2nd story apartment!), I’ve come to realize that I was pretty lucky in my training.

As I’ve connected with super talented floral designers around the world, I’ve learned that even super talented florists sometimes struggle with pricing; including home-studio, boutique or appointment only designers, as well as brick & mortar flower shop owners!

The reason I say I was “lucky” in my training is because I was trained by different experienced florists, all with varying styles, income goals, overhead costs, employee retention rates and creativity & quality standards, etc…

BUT THE ONE THING THAT EVERY FLOWER SHOP HAD IN COMMON WAS THEIR PRICING.

No matter which shop I went to, I was taught the same pricing structure each and every time. (We even had cheat sheets at our design benches to ensure that everyone used the same guidelines.)

So by ‘lucky” I mean, I’m lucky to have never questioned my pricing model or my value because I knew without a doubt that I was following the flower shop model.

If you work from home and you’re wondering if you should charge less because you “don’t have a shop”, click to watch! This video was made for you.

And if you need more details on pricing like a flower shop, check out my FREE pricing course, Flower Boss 2: Industry Standards on Pricing,& Markups CLICK HERE to get it.

Thanks for tuning in!

Keep doing beautiful work.

xo. -Alison


P.S. Are you a Home-Studio designer? 

Get 10 Tips for Home-Studio Florists HERE.


P.P.S. Want to watch my first live chat on Periscope? Click below to watch!

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Filed Under: Floral Design, Floral Industry, Flower Blog, Flower Business, Flower Math, Home-Studio Florists, Online Business Education for Florists, Pricing
Tagged With: branding, floral business, floral design, floral industry, floralpreneur, florist pricing, floristry, florists, Flower Blog, Flower Boss 2, Flower Math, real flower business

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Welcome, floralpreneur®. I’m Alison Ellis. I teach floral designers how to increase profits, book better gigs, type fewer emails & build awesome websites. I’m a featured business contributor in Florists’ Review Magazine, Flirty Fleurs, Mornings With Mayesh, and Botanical Brouhaha. Learn more about me here! Learn More →

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