The floral industry encompasses not only brick and mortar shops, but a growing number of home-based business owners as well, and while it may have been “out of the norm” to work from a home-studio back when I started my business in 2002, the “shop-less floral designers” have carved our own path in the flower biz.
As a home-studio florist who trained in 5 different flower shops before branching out on my own over 16 years ago, (ie opening a business from the kitchen of my 2nd story apartment!), I’ve come to realize that I was pretty lucky in my training.
As I’ve connected with super talented floral designers around the world, I’ve learned that even super talented florists sometimes struggle with pricing; including home-studio, boutique or appointment only designers, as well as brick & mortar flower shop owners!
The reason I say I was “lucky” in my training is because I was trained by different experienced florists, all with varying styles, income goals, overhead costs, employee retention rates and creativity & quality standards, etc…
BUT THE ONE THING THAT EVERY FLOWER SHOP HAD IN COMMON WAS THEIR PRICING.
No matter which shop I went to, I was taught the same pricing structure each and every time. (We even had cheat sheets at our design benches to ensure that everyone used the same guidelines.)
So by ‘lucky” I mean, I’m lucky to have never questioned my pricing model or my value because I knew without a doubt that I was following the flower shop model.
If you work from home and you’re wondering if you should charge less because you “don’t have a shop”, click to watch! This video was made for you.
And if you need more details on pricing like a flower shop, check out my FREE pricing course, Flower Boss 2: Industry Standards on Pricing,& Markups CLICK HERE to get it.
Thanks for tuning in!
Keep doing beautiful work.
xo. -Alison