If your last Instagram post didn’t get as much engagement as you were hoping for, this is for you:
It doesn’t matter and you are still a valuable, worthy human and business owner.
As business owners, I know that we all “have to” keep up on social media so we don’t “miss out”, but here’s why it doesn’t matter if you get enough “likes”:
#1. Being “good at social media” isn’t the same thing as having a successful business
#2. Likes don’t equal dollars or profits
#3. It’s hard to be visible when your posts aren’t getting served to your followers
I talk to floral designers all the time who say that social media is pushing them over the edge in terms of their time commitment and self-esteem issues, too.
As I mentioned in my livestream last month on Staying Accountable In Your Business (which you can see here!), even successful business owners can let the pressures of “being good on social media” get them down, so you have to actively work to manage your own input (your precious time) and how you identify with the results or audience engagement.
In short, “likes” can’t define you or your business (and if they do….it’s time to rethink that!).
FYI: If you could use some help writing better social media posts…
You can get 5 social media prompts for your floral business every month as a member of my Patreon community in the Marketing Mavens Tier.
In fact, you can get this month’s social media prompts AND last month’s social media prompts right now when you sign up for just $29!
PLUS: All Patreon members have access to the replay of the Productivity Power Hour.
The goal of the Productivity Power Hour is to write and schedule at least 4 Social Media Posts for the upcoming month in about 1 hour.
If you want to hop into the Power Hour or become a Marketing Maven, you can find Real Flower Business on Patreon here. I’d be honored to have you join me there!
I’m rooting for you and your business as you continue to grow and adapt to an ever-changing climate.
Keep doing beautiful work!
xo. -Alison
