Real Flower Business

Education and Business Training for Floral Designers.

  • About
    • Bio
    • Coaching
    • Core Values
    • FAQ’s
    • Privacy Policy
  • Course List
    • Book More Weddings with Templates
      • E-mail Templates
      • Contracts For Florists
      • How To Write Proposals That Sell
      • Wedding Workflow
    • Business Plan
    • Price For Profit
      • About Flower Math
      • Free Preview Of Flower Math
    • Build Your Brand
    • Website Bootcamp
    • Marketing Minicourse
  • Flower Math
    • Enroll: Flower Math
    • Feedback on Flower Math
  • Blog & Freebies
    • Blog
    • Everything I Wish I Knew Before Starting My Business
    • How To Book More Weddings More Quickly
    • Floral Crown Tutorial
    • Flower Boss. A Free Training Course.
    • How To Start A Floral Business
  • Feedback
    • Student Success Stories
    • Flower Math Feedback
    • Art of Good Biz Testimonials
  • Log In

By Alison Ellis Leave a Comment

Focus On What Matters In Your Business Right Now

What should you be focused on in your business right now?

Small business owners are often pulled in multiple directions; we wear a lot of hats, right?! But there are times when your business needs you to focus and avoid distractions!

If you have trouble focusing on what matters most, ask yourself the following: [Read more…]

October 1, 2020 — 4:12 pm

By Alison Ellis Leave a Comment

Tips for Florists on Blogging, Ghosting, and Attracting Higher Budgets

For the last few weeks I’ve been broadcasting my Tuesday Q&As over on Instagram (instead of in my private Facebook group) and it’s been fun to connect with floral folks on the gram! Click below to watch a replay of today’s live chat and make sure to follow me on IG here: @realflowerbusiness!

Questions I received this week include:

[Read more…]

September 8, 2020 — 6:27 pm

By Alison Ellis Leave a Comment

How To Add A Video To IGTV

Do you want more followers?

Are you on Instagram? Just kidding, I know you are!

But are you using video to increase your engagement?

[Read more…]

June 23, 2020 — 1:57 pm

By Alison Ellis Leave a Comment

6 Week Coaching For Florists

How can I take my floral business to the next level?

Floralpreneur® Fastrack is a 6-week private coaching course with Alison Ellis designed to help you maximize your branding potential and reach the best clients.

It’s not enough to be a talented floral designer, you have to know how to attract clients, close the sale and turn a profit to truly succeed in business!

I’ve been asked for private coaching packages this year and while the word “package” never felt quite right, I developed a custom coaching course for a few floral designers recently that I’m certain can help you in your floral business, too….so now I’m rolling out this unique opportunity to work 1:1 with me for up to 2 designers per month.

There has arguably never been a better time to buckle down and get to work on your branding and marketing, but you can get there a lot faster with my Floralpreneur® Fastrack Program! (Fill out the Inquiry Form below!)


While it can be tempting to keep doing the same thing you’ve been doing, here are some actions I suggest you take if you want to take your business to the next level:

  • Create a more compelling story for your About page.
  • Streamline your contact form and intake process to help lead clients to “yes”.
  • Get A Social Media Strategy! Blogging, pinning and sharing to IG so you’re posting on all the platforms where your clients are looking for you.
  • Update your website so it reflects your brand’s story and unique awesomeness.
  • Add more of your own voice to your sales copy.

This may sound like a lot of work, but together, we can make it a lot easier! I can help you with all of the above!


Scroll through this survey below to get in touch and find out if this program is a good fit for you and your business! It’ll just take a moment!

 

Create your own user feedback survey

 

Want more details? You’ll find pricing and interest free payment plan options if ya scroll on down….


Here’s what a custom coaching package looks like:

  • Three 1:1 Calls with Alison: 1. Initial call to get acquainted & set agenda (45-minutes), 2. Brand Story and Website “stuff” (90-minutes), 3. Sales Coaching & Consultations (up to 90-minutes). ($750)
  • Website Review: I’ll create a custom screenflow to help you quickly improve your website with some key tweaks, changes and edits that you can make asap. This recorded private video allows you to watch, pause, take notes, make changes, and repeat! ($195)
  • Write/Edit Sales Copy for: Home page, About, Testimonials, Contact Form, and 2 Additional Pages or Blog Posts (you’ll write them, I’ll edit and help punch them up!). ($1,000)

Plus you’ll get these Bonuses:

  • 6 months worth of weekly Blog Post Prompts/Social Media topics that you can write about to help develop your brand’s voice. (30 Prompts/$50 value for free!)
  • How To Write Proposals That Sell pdf with a behind-the-scenes look at how I create free mood boards & 3 Ways I Present Pricing In Proposals. ($99 value at no charge!)
  • Real Life Transcript Of A Phone Consultation. ($50 value at no charge!)
  • Online Toolkit with additional lessons and tutorials on how to improve your marketing & attract the best clients on your private dashboard at realflowerbusiness.com ($300+)

This sounds great! Sign me up…

You can join my Floralpreneur® Fastrack for $1,800 (you’ll save $600 Off)!

  • The total price for the custom coaching and website revamp comes to over $2,400 with the bonus prompts, transcript and proposal training.

If this sounds like a good fit for you, we can do an interest free payment plan! Take advantage of an 8-month payment plan or 12-month payment plan.

That’s $225/8 months or $150/12 months and zero interest.

Prefer to pay upfront?

You can save an additional $300 OFF with a one-time payment of $1,500 HERE. (That’s $900 in savings!)


Later on:

  • If you feel like you need more 1:1 time with me you can add on an additional call at another time for $200 if you’d like. 6 months from now, or whenever you’d like a check-in if needed.

If you’re not sure if this coaching program is right for you, you can reach out anytime! Just shoot me an e-mail at floralartvt@gmail.com

And hey, if you’re not comfortable answering the survey questions above or shooting me an e-mail, then you’re definitely not ready to join me in this coaching program!

Before you buy a course or hire a coach ask if they have the qualities of a great mentor:

  1. Is this person getting amazing results in their business?
  2. Do they get those outcomes by doing what they teach?
  3. Are their clients getting amazing results, too?
  4. Are they willing to share real numbers?
  5. Is there real support and real accountability that comes along with this purchase?
  6. Will this information shorten my learning curve?

The answers should be “yes” to all of the above.


Ready to sign up? Click here to make 1 payment of $1,500 and save $900 today!

Want to learn more about Alison? Click here!

May 4, 2020 — 5:37 pm

By Alison Ellis Leave a Comment

Goals for 2020

How do you set attainable goals?

Years ago I started following Danielle LaPorte’s Desire Map for setting goals for the upcoming year. What she teaches is that you set goals based on how you want to feel in your life; not just based on what you want to accomplish or do.

I learned that I could achieve so much more by focusing on my feelings instead of just my goals (or god forbid, new year’s resolutions!), which seemed more distant and long term than something I can act upon right now.

But my desired feelings are something I can act upon at any moment. I can choose to do something that satisfies one of my desired feelings just about any time I want to.

Here’s a list of my 2020 Desired Feelings…

 

View this post on Instagram

 

I started making plans and setting goals years ago based on how I want to feel. #desiremapping changed so much about my life and the way I make business decisions. ❤️ To be honest, my core desired feelings haven’t changed much since I first did my desire map? It’s pretty straight forward: I want to feel Healthy. Sounds easy enough, right? ? ? ? I want to be mindful, but I’m using Mindfull because I don’t only want to feel present, but also full of ideas as well as spirit. ? ?? Grounded is always my goal because feeling out of control or overly emotional doesn’t suit me. Rooted, firm, and solid is more my style. ??? Connected carries several meanings and it’s a reminder to not get too lost in my solo projects…also, a reminder to keep up my content and teachings for florists around the world. ☎️?❤️ And finally, Steady. That’s a new one this year. It also carries several meanings: consistent, loyal, reliable, trustworthy…ALL qualities I strive towards. ⭐️?? So now you know all about what’s driving me! What are your desired feelings for 2020? What goals are you reaching towards? Share ‘em with me in a comment or shoot me a message! ? I’m rooting for you. ❤️

A post shared by Alison Ellis (@realflowerbusiness) on Dec 30, 2019 at 4:37pm PST


So, like I said, I can achieve one of these desired feelings just about anytime I want to.

Want to feel healthy? Then, I can workout for 30 minutes or go eat a carrot.

Need to be more mindfull? Then I can meditate for 20 minutes.

Want to feel grounded? Hey, maybe the meditation already did the trick!

Not connected enough? I can make a phone call to a friend.

Need to be more steady? I could make a new schedule or update my calendar; I could also simply follow through on something I promised I’d do.

See, it’s really that easy to create small achievable goals that not only make me more successful as a business owner, but also make me feel happier and more fulfilled in my life.

I can choose to say no more easily because if it’s not aligned with my desired feelings, then it’s a no.

I can say yes more easily, too, because if I can get closer to one of my desired feeling, then the answer is yes.

If you want to learn more about Danielle LaPorte’s Desire Map click here to follow my affiliate link and get some clarity on how you can apply this process in your own journey!

By identifying 5 key desired feelings and diving deeper into this work over the years, I’ve been able to establish rules and boundaries that allow me to create space to discover more of the things I truly love and value. I hope you’ll have a year ahead filled with more of what you love, too!

With love from me to you,

Alison

 

January 4, 2020 — 9:00 pm

  • « Previous Page
  • 1
  • 2
  • 3
  • 4
  • …
  • 14
  • Next Page »

Welcome, floralpreneur®.  I’m Alison Ellis, creator of Flower Math, and founder of RealFlowerBusiness.com. My online business courses, group training and private coaching is created to help floral designers increase profits, book better gigs, type fewer emails & build awesome websites.  Learn More →

Follow me on social:

  • Facebook
  • Instagram
  • Pinterest
  • YouTube

FOR WEDDING FLORISTS:

Get my book: Falling Into Flowers

Templates for Florists

Flower Math Formulas

3 Keys To Booking Great Clients

FREE RESOURCES:

Free ebook: Everything I Wish I Knew Before Starting My Business

Get my #1 Proposal Tip!

3 Steps To Calculate Profit Margin

5 Actions To Take When Biz Is Uncertain

10 Things I Did To Grow My Biz

AS SEEN ON:

*The Flower Podcast

*Slow Flowers Podcast

*Mornings With Mayesh

*Botanical Brouhaha

*Florists’ Review

*FlirtyFleurs.com

*From The Ground Up Floral-podcast

Blogroll

Botanical Brouhaha

Hitomi Gilliam

Flirty Fleurs

Francoise Weeks

Marie Forleo

Passionflower Sue

The Business Of Being Creative

The Flower Podcast

The Full Bouquet

Think Splendid

Sage Wedding Pros

Slow Flowers

Seth Godin

Topics

advertising Alison Ellis blogging Botanical Brouhaha branding Business Plan For Florists contracts Customer Service design tips e-mail E-mail Templates for Florists Eco-friendly FlirtyFleurs floraculture Floral Artistry floral business floral design floral foam floral industry floralpreneur Floral Speaker Floral Wholesalers Floral Workshop florist pricing floristry florists Flower Blog Flower Boss 2 Flower Math Freelance Florists Giving Back gratitude Home-Based Florists Ideal Customers Marketing Mornings With Mayesh real flower business Testimonials The Art Of Good Business The Flower Podcast Valentine's Day websites wedding florist wedding proposals Wedding Workflow

Categories

  • Alison's Favorite Things (4)
  • Book for Wedding Florists (2)
  • Boutonnieres & Corsages (2)
  • Building A Brand (97)
  • Business Plan (8)
  • Coaching (9)
  • Contracts (7)
  • Courses (46)
  • Customer Feedback (9)
  • Customer Service (41)
  • Delivery & Set-up (2)
  • E-mail Etiquette (10)
  • Floral Design (101)
  • Floral Industry (159)
  • Floral Workshop (8)
  • Flower Blog (131)
  • Flower Business (146)
  • Flower Math (37)
  • Frequently Asked Questions (17)
  • Giving Back (1)
  • Home-Studio Florists (62)
  • Ideal Customers (43)
  • Inclusivity (3)
  • Marketing (61)
  • Online Business Education for Florists (126)
  • Photography tips for Florists (1)
  • Pricing (41)
  • Pricing Tips For Florists (14)
  • Proposals (20)
  • Recipes (4)
  • Uncategorized (4)
  • Websites (31)
  • About
  • Course List
  • Flower Math
  • Blog & Freebies
  • Feedback
  • Log In

Copyright © 2021 Fresh Event Design, LLC · Website Designed by Zach Hoag

WANT TO AVOID CLIENTS WHO GHOST?
GET THE BEST PROPOSAL TIP I EVER GOT IN MY FREE E-MAIL COURSE "HOW TO BOOK MORE WEDDINGS MORE QUICKLY"! GRAB IT HERE!
Your Name:
Your Email: