Alison Ellis on The Flower Podcast

I am so excited to be Scott Shepherd’s guest on The Flower Podcast this week!

And because I’m SO excited to be on Scott’s podcast, I’m sharing a free gift with listeners.

You’ll get a sneak peek behind-the-scenes at how I save time on mood boards when you click HERE to Scott’s website.

I’m sharing 3 Quick & Easy Mood Board Tips including:

3 Easy (& Free) Ways To Make A Mood Board,
2 real inspiration boards I made for clients,
1 real life wedding I designed based on a mood board,
Plus I share a quote I sent WITHOUT an inspiration board,
And 3 Bonus Tips To Write Proposals More Quickly.

Click here to grab my tips!

Scott Shepherd knows florists and I find that he always asks thoughtful and insightful questions of his guests. He definitely asked me a few questions that I know many florists struggle with.

For example:

We talked about pricing, prequalifying clients, design fees, what it means when a “new florist” comes to your town, and, of course, website “stuff”. I hope you’ll make some time to tune in and check it out.

You can listen & subscribe to The Flower Podcast on iTunes or wherever you get your podcasts, AND you can click here to visit Scott’s website and grab my free mood board tips.

I’ve been tuning to @TheFlowerPodcast for a while now and I’m always impressed with Scott’s pointed questions, which truly reflect his depth of knowledge in the floral industry. Since Scott and I could have talked for hours, we’re going to be live together tomorrow in my Facebook group! Click HERE to join us!

xo. -Alison

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How Can You Run A Business And Be A Mom?

Running a business and being a mom isn’t an easy balancing act.

In fact, sometimes the trick is accepting the imbalance and making it work anyway!

Entrepreneurship isn’t for the faint of heart, and if you’re going to mom and business at the same time, things aren’t going to be easy. But nobody ever said it would be easy, did they? Because nobody told me that motherhood would be a cakewalk…and I certainly knew how much my business demanded of me before jumping into the full-time job title, “mom”.

But things that are truly worth it in life are rarely easy.

I’m committed to multiple passions. My business needs me…and my family needs me…and I need me, too.

Sometimes you have to give things up for “other things” that are important to you.

Sometimes you have to sacrifice in ways you wish you didn’t.

Sometimes you don’t know how strong you are until you try.

It’s a constant process to develop good work habits, find ways to focus, and be more present in an attempt to create balance.

Click to watch a replay of my live chat “Mom Talk” from Nov. 2018 including a cameo appearance by my kid:

Truth: My time became especially precious once I became a mom.

Streamlining my sales systems to save time and maximize my profitability were essential to surviving my transition from solo-preneur to mom-preneur.

Remember: It’s not always easy, but you can do it!

Moms are tough.

Move through the tough.

Rest when you need to.

Ask for (and accept) help.

Learn to appreciate what you’re doing well!

xo. -Alison

Save Time With These Resources…

Want to streamline your sales systems? Click here to learn about my Wedding Templates for Florists!

Need to increase your income? My course, Flower Math, shows you how I maximize my profit on every order I take. Click here for details.

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How To Improve Your Floral Business

How Are You Going To Improve Your Floral Business?

Step 1. Finish the year strong so you can start strong!

In today’s live Tuesday Q&A I take real questions from real florists…including questions on:

Freelance Floristry,
Florists Using Pictures That Aren’t Their Work,
The Cost Of Candles,
Last-Minute Changes,
When Do You Bring In Design Help,
Estimating Sales Goals,
When Florists Get Engaged,
& I share tips for A Discouraged Florist in her second year of business.

Click to watch:

Start your January STRONG with me in The Art Of Good Business program. Click here for details and click HERE to apply for a scholarship! Scholarship applications must be received by Dec. 10th at midnight Eastern time. Course Registration CLOSES on Dec. 20th.

Remember:

Clear Communication.

Authenticity Marketing.

Streamlined Sales Systems.

If you want to get good at sales, join me in The Art Of Good Business!

Closing note:

It’s easy to get discouraged; it’s more work to stay focused and on-task to gain momentum in your business; don’t get discouraged.

You can eliminate the competition and become the clear choice by sharing the voice of your brand.

Thanks so much for watching! Questions for me? Get in touch: floralartvt@gmail.com

xo. -Alison

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Questions From Florists Answered Live!

In business it’s important to finish the year with intention!

And to help push you over the finish line of 2019, so you can start out 2020 feeling strong, I’m answering real questions from real florists LIVE in my Facebook group for Tuesday Q&A Sessions from November 26-Dec. 17th!

Click below to watch a replay of today’s live chat and click here to ask to join my free Facebook group!

We’re talking about Competition, Comparison, Unrealistic Budgets and Deposits for Bigger Budget Weddings….plus even more of your questions like how to tell someone you aren’t the cheapest florist!

Note: For those who want to get the first 3 lessons in my NEW training on Patreon, click here to sign up and get some super behind-the-scenes tips on weeding out clients and booking with a phone call: patreon.com/realflowerbusiness

Want to learn more about me? Click here for my Bio!

Ready to build a business you love that’s uniquely yours? Click here!

By Alison Ellis Leave a Comment

Tips for booking great clients

How do florists book great clients? I would have LOVED to get some secrets for booking more clients in the first 10 years or so of my business! I spent many years learning how to level-up my booking process.

I sought out knowledge that’s allowed me streamline my sales–from consultations to branding to recognizing which clients are the best clients for me–and this has allowed me to take control over the success of my sales process.

I’ve figured out a thing or two over the last 18 years…

That’s why it’s my goal to help florists book awesome clients and build a businesses they love.

I was live today in my Facebook group and here’s a replay of today’s Q&A with real questions from real florists.

Topics covered include:

How to get more people into your flower shop,
Clients with $700 floral budgets,
Last-minute consultation cancellations,
How to set an income goal for 2020.
And handling clients with sticker shock!

Click to watch:

Don’t miss out my my new training starting Nov. 18-20th! You can learn more about my monthly training on Patreon here: patreon.com/realflowerbusiness

If you’re ready to take control over your future, feel respected and stop price shoppers in their tracks, don’t wait, sign up to join me today!

Questions for me? Shoot me an e-mail anytime: floralartvt@gmail.com

xo. -Alison