Real Flower Business

Education and Business Training for Floral Designers.

By Leave a Comment

Françoise Weeks and Alison Ellis on Resilience and Innovation in Floristry

How Do You Push Through Fear To Take Your Business To The Next Level?

I invited my friend, Françoise Weeks, to join me for a livestream back in 2020 to talk about how she learned to become such a confident, world-renowned floral educator–despite being an introvert–and how she continues to innovate in new create ways as a designer.

She talked about the very first speaking gig she ever got, why she shares her techniques so freely and her approach to teaching floral designers to use natural materials in unique and different ways.

I’ve been looking high and low for this replay and I finally located it today–right on my Facebook page where I left it! I want to truly thank Françoise for making the time for this conversation and for continuing to inspire me!

I hope you’ll take some time to tune in to listen to her inspiring story!

And if you want to see Françoise teach LIVE and in person along with me, we’re teaching a live workshop on April 17-18th, along with the Queen of Pop-Up Shops, Popped with Phebe, so if you’re a floral designer or flower-farmer who wants to level-up your creativity and your career, why don’t you join us today!

Get Workshop Details

Doors are closing soon–we need a headcount ASAP so consider this your last call for enrollment–there are only a few rooms left at the Inn last time I checked.

xo. -Alison Ellis

Want to know more about the Workshop in April?

I’ll be teaching alongside Françoise Weeks & Phebe Robinson-Higgins for 2 Days of Hands-On Training, April 17 & 18th at The Inn at The Round Barn in Waitsfield, Vermont.

We’ll cover topics including: 

  • Foam Free Woodland Techniques & Floral Jewelry with Françoise Weeks 
  • How To Sell A Wedding More Quickly & Price For Profit with Alison Ellis
  • Everything You Need To Run A Successful Pop-Up Shop with Pop-Up Expert, Popped With Phebe

 

These are resources that will level-up your floral design creativity & career!

Would you like to join us? The time to sign up is now!

(There Are Only 3 Rooms Left At The Inn.)

You can sign up today for the workshop and get the details on how to book your stay here: https://learn.realflowerbusiness.com/april-workshop

—

By Leave a Comment

Pricing Questions Answered Bonus 1

Did you tune into the Pricing Chat for Florists on Tuesday? If you missed it, grab it NOW before the limited time replay goes away!

Free Pricing Chat Sign Up!

I received MORE questions than I could get to in the Pricing Chat on March 7th, so I’m hosting 2 Bonus Q&A Sessions on Instagram for you. You’ll find Bonus Session 1 below–check it out and let me know if you have any questions before the Bonus on Monday, March 13th!

By the way, the Flower Math Spring Sale Ends on March 13th. These are the final days to get into the course for the lowest price! Click Here to Learn More!

 

Flower Math Sale Ends Soon!

—

By Leave a Comment

Giving Yourself A Raise

Hey Floralpreneurs! When is the last time you gave yourself a raise? Now that Valentine’s Day is over, it’s a good time to evaluate whether it’s time for a pay increase. Because as a business owner it’s up to you to increase your salary from time to time, but how do you do it? ❤️

I have 3 tips for you today if you want to pay yourself more, but you’re not sure how to get there. Take a moment to watch and share with a flower friend you know and love!

Free Pricing Chat Sign Up!

Also, I mentioned that I’m hosting a Free Pricing Chat for Florists on March 7th—so if you want to join me you can sign up now to get on the list! After the chat, a replay will be available for a limited time so make sure you get on the list.

—

By Leave a Comment

Most Important Marketing Tip for Florists

The most important thing florists need to keep in mind about marketing and social media is this: posting on social media is NOT marketing!

It may be a “best effort to beat an algorithm”, but it’s not the best way to reach your most interested customers. Because when you’re trying to grow your business and increase your sales, posting frequently isn’t a real strategy.

If you’re in Valentine’s Day prep-mode, take a moment to watch because this one is for you!

The Moral of the Story

Real connections with real people are always stronger than social media. The constant pull to post on social media can be exhausting, but there’s a better way to grow your local business and it can be as easy as just picking up the phone, sending an e-mail or dropping by to say hello to a fellow wedding professional.

What do you think of today’s tip?

Do you think you can make a REAL connection with your customers today instead of just posting and hoping someone sees it?

xo. -Alison Ellis

—

By Leave a Comment

Starting A Wedding Business

I am so excited to share that I’m a guest on The Flower Podcast this week! Scott and I have talked a few times before (you can find all of my past episodes HERE!) and this week we’re talking to floral designers and farmer-florists who want to add weddings into their current business model. Click below to listen or head to wherever you get your podcasts to tune into Episode 204 today!

 

 

As a home-based floral designer who specializes in weddings, I have been booking wedding clients for over 20+ years and it’s been a long journey as I’ve worked to perfect my processes, which is why I share what I’ve learned with florists around the world inside my Courses, Coaching and Community for Florists!

Learn More About Alison Here!

 

Find Floralpreneur® Workshop Details Here

 

Find A Full List of Course Offerings Here

 

—