Real Flower Business

Education and Business Training for Floral Designers.

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Spring Pricing Chat for Florists

Spring is approaching–even here in Vermont where it’s still cold and snowy, I can see and hear the signs of spring–and for the 3rd spring in a row I’m inviting florists to join me for a free Pricing & Profitability Chat for Florists on Monday, March 21st, 2022 at 12pm EDT/9am PDT.

Click Here to Join The Pricing Chat

In this free live chat I’ll share:

  • 3 Numbers Florists Need To Know
  • 3 Easy Steps to calculate your profit margin
  • Why tracking your profit margins are SO important
  • The importance of setting a profit goal, NOT a spending goal
  • AND I’ll address your questions LIVE!

Think of it as a quick 1-hour spring business check-in. I’ll even have a special offer for those who attend live!

I’ll also be kicking off my Spring Flower Math Sale on March 21-23rd and I’ll have all the details for you on that soon! (Sign up for the pricing chat to be the first to know when the sale is live.)

In the meantime, I’m talking “all things pricing” over in my Instagram highlights HERE and you can watch a few short pricing tips below!

Sign Up For The Pricing Chat

 

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Sign Up For The Pricing Chat

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National Floral Design Day

February 28th is National Floral Design Day so it feels serendipitous that I’m a guest on The Flower Podcast today! You can listen below or Click Here to find it on The Flower Podcast blog. You can also find it wherever you get your podcasts.

  • Scott and I talked about pricing, setting boundaries and some of the most frequent questions I’m getting lately around “educating clients” and the sales process.
  • I also shared one of the biggest “messaging mistakes” florists are making around pricing.
I am a huge fan of The Flower Podcast. Not only have I had the honor of being a guest a few times, but I have probably listened to almost every episode. As a true flower aficionado, Scott asks interesting questions through a flower lover’s lens that always feel enlightened, educational and inspired. The floral industry gets so much value from The Flower Podcast, that Real Flower Business is proud to be a sponsor this season to show my support.
I hope you’ll make some time to tune in today and I’d love to hear your feedback or takeaways from the episode.

How do florists celebrate National Floral Design Day?

In honor of National Floral Design Day you could…
  • Make something beautiful in your shop that’s slightly out of the ordinary and put it in the cooler to see if it sells. Emphasize design principles in your piece such as line, color, pattern, repetition, balance, and scale.
  • Ask for (or offer) a critique of a recent design. Only engage in critiques with trained florists who can offer helpful insight–not just anyone should criticize your design work.
  • Order a copy of Black Flora by Teresa J. Speight to celebrate these talented florists and farmers.
  • Share a post on social media about what you love about floral design and the work you do to acknowledge the day.
  • And, listen to my newest episode with Scott on The Flower Podcast, of course!

Thanks for making time to stop by my website and listen this new episode.
If you ever want to say hi or ask a question I’d love to hear from you. And if you want to check out my courses for floral designers, Click Here To Visit My Shop!

Keep doing beautiful work, Floralpreneur®!
xo. -Alison Ellis

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Should Florists Charge for Proposals?

A question I’ve seen florists ask more often than usual this year is: Should I charge for proposals?

This is a BIG question and there isn’t a one-size-fits-all answer, but in today’s livestream I tackle some of the things you’ll want to consider before implementing a new proposal fee. Click to watch!

A few key points to consider:

[Read more…]

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Introducing My New Book on How To Become a Wedding Florist!

A big announcement for the floral world….

I am SO excited to share my new book, Falling Into Flowers, A Step-by-step Guide to Today’s Modern Wedding Business, is available NOW!

You can click to order a signed copy directly from the author (that’s me!) HERE!

This 80-page book covers the essential “must knows” for running a profitable wedding design business of any size—from basic tools and knowledge to presenting proposals and booking clients, to pricing for profit, to production and design schedules, Falling Into Flowers, features beautiful typography, stunning photography featuring my design work, and a step-by-step guide to today’s modern wedding business. [Read more…]

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