Floral designers have a lot of questions when you’re running a small business, and for over a decade I’ve been happy to help answer as many as I can. That’s why I’m bringing back Tuesday Q&As on YouTube! View my channel and subscribe here so you don’t miss any of the livestreams.
So far this month I’ve answered questions on:
- Minimum orders and what to do when a customer falls below it
- Charging for mockups for events
- How to get started in as a floral designer if you don’t have experience yet
- How much florists get paid
- When to consider an “exclusivity clause”
The reason I’m doing this live each week is because, frankly, there’s a lot of bad information out there for florists lately!
“Newbies” who are teaching a skill they obviously just learned last week.
“Floral educators” who haven’t booked a customer since before the pandemic, but claim to have the business strategies you need today.
“Panderers” who seem to go viral on social media for an ego stroke that claims florists are basically the hardest working people on the planet (sorry, EMTs, pediatric oncologists and construction workers–get in line!).
I’ve been a floral designer for over 30 years because I love what I do. So while I understand what we do can be difficult at times, I’m not here to try to grab your attention with a click bait social media post.
I’m just looking to provide some truth out here about how to run your business with honestly and nuance. Because there isn’t only 1 right way to run your business!
Watch the most recent episodes of my Tuesday Q&A below!
And don’t forget to tune in on Tuesday, June 16th for the next live Q&A for florists! I’d love to see you there.
FYI if you’d like to help support these livestreams, become a member of my Patreon Community! You can get access to additional behind-the-scenes tips and lessons, as well as small group coaching every month!
xo. -Alison Ellis