Real Flower Business

Education and Business Training for Floral Designers.

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By Alison Ellis

What Do New Florists Need To Know?

What do new florists need to know?

Well, frankly, a lot! And after over 25 years in the floral industry I am amazed at some of the basic flower care fundamentals that are missed along the way.

How are these floral fundamentals missed? Because there isn’t 1 straight line into floral design. I trained in traditional flower shops for 9 years and earned a B.S. in Plant & Soil Science before staring my own floral business, but florists often fall into flowers (hence the name of my book, Falling Into Flowers!), which means there’s a lack of uniformity around specific flower care knowledge and industry standard protocols, in addition to all the “business stuff” I’m always teaching in my courses and my Facebook group.

One of the biggest issues new florists face is a fear of asking embarrassing questions–I hear it all the time, “I’m too embarrassed to ask in your Facebook group, but….”

I’ve learned though if one florist has a question, that means that most likely many others have a similar question, so I am dedicating the month of April to Newbies!

  • What questions do you want to ask?
  • What basic flower care issues do you have?
  • What are you too afraid to ask out loud that you’re really eager to get an answer to?

Click here to ask me anything anonymously (or include your name and e-mail if you’re interested in talking further with me). I have a lot of wonderful floral friends I can reach out to to answer your questions, too, so if I don’t have an answer for you, I will get one! Now’s your chance to ask anything!

Florists must dedicate ourselves to continued learning (and unlearning) to develop strong roots that allow us to create long-lasting fruitful floral businesses. Never stop learning.

FYI I share “Everything I Wish I Knew Before Starting My Business” in my free eBook and you can grab it HERE.

Keep doing beautiful work, Floralpreneur®!

xo. -Alison

Learn more about Alison HERE!

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March 31, 2021 — 2:16 pm

Welcome, Floralpreneur®.  I’m Alison Ellis, creator of Flower Math, published author, and founder of Real Flower Business. My online business courses and private coaching help floral designers increase profits, book great clients & build a better brand.  Learn More →

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FOR WEDDING FLORISTS:

Get Flower Math

Read my book: Falling Into Flowers

Wedding Templates for Florists

Wedding Bouquet Tips

FREE RESOURCES:

Free eBook: Everything I Wish I Knew Before Starting My Business

10 Tips for Home-Studio Florists

10 Things I Did To Grow My Biz

AS SEEN ON:

*The Flower Podcast

*Slow Flowers Podcast

*Mornings With Mayesh

*Botanical Brouhaha

*Florists’ Review

*FlirtyFleurs.com

*From The Ground Up Floral-podcast

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Blogroll

Be Sage Consulting

Botanical Brouhaha

Hitomi Gilliam

Flirty Fleurs

Francoise Weeks

Marie Forleo

Passionflower Sue

The Business Of Being Creative

The Flower Podcast

The Full Bouquet

Think Splendid

Slow Flowers

Seth Godin

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