The most important thing I’ve done for my floral design business is work towards perfecting a customer service experience that reflects the values of my brand and speaks directly to the heart of my ideal clients.
Want to find better clients?
Create a better customer experience.
What does great customer service feel like?
Do you remember the best customer service experience you ever had? A time when YOU were the customer and something stellar happened that made you feel great?
Maybe it was an unexpected refund you didn’t even have to ask for, or a hotel staff member who went above and beyond for you….maybe it was the super comfy leather chair in a waiting room that made your wait time a little more enjoyable…or the free refills…or the personal touch…a time when you experienced a better-than-average “result”.
How can you make you customers feel special?
1. Think of a real life customer service experience where you were wowed. [Even better, think of a brand that continually wows you with their service.]
2. Write down all the details….what did you expect to happen? How was this experience with this company or brand different/better?
3. Now consider how YOU can translate what was special about your experience into a customer experience for your ideal clients?
Tapping into what makes you one-of-a-kind propels your business.
Now…to expand on that…
Tapping into what your customers need is another meaningful way to speak to your ideal customers.
My downloadable pdf, Wedding Workflow, gives you a behind-the-scenes look at my 16 Steps to Client Management from the initial e-mail inquiry to a post-wedding followup.
Create a better customer service experience.
You can read the details on this downloadable course here including the table of contents with a list of all 16 steps!
It’s priced at just $19 and you can CLICK HERE TO GET IT.
DOES YOUR IDEAL CUSTOMER READ YOUR BLOG?
I challenged floralpreneurs to blog every week in November…HOW’D YOU DO?
I hope you’ll consider taking this challenge and show your blog some love with 4 fresh posts!
If this is the first time you’re hearing of the challenge, can you blog 4 times over the next 4 weeks, then?…
WHY DO YOU NEED TO BLOG?
Your website is where you really want to talk to your ideal customers.
Your website is the only thing you own.
JOIN ME LIVE ON FACEBOOK!
I’ve been livestreaming on Facebook.
Real Flower Business is the name of the group and it’s a great group of floral pros.
Join us in the group here: https://www.facebook.com/groups/RealFlowersBusiness
Thanks to everyone who’s already joined me!
Keep doing beautiful work.”
With love from me to you,
Find a list of my course offerings HERE.
P.S. If you’re a floral designer who’s digging my content and/or my courses, please share the real flower business love via e-mail, Facebook, Instagram, sky writing, what-have-you with a florist you know and love. (I truly appreciate your support in cultivating other floral pros.)
P.P.S. Are you still on the fence about Flower Math? Buy it today for 10% off HERE. (Get it before the end of the year and it’s a business expense for 2016.) Keep more of the money you’re already making in 2017!