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January 22, 2018 By floralartvt Leave a Comment

Why Florists Need to Set A Minimum

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realflowerbusiness.com, education for florists, online courses for florists, floral design

When you own your own business, you’re “the decider”. It’s up to you, as a floralpreneur®, to set the rules and boundaries for your small business. I often quote from Pretty Woman, “We say who, we say when, we say how much.”

I didn’t have a minimum when I started out….I was new! I couldn’t turn any business away.

As time went on and I had more wedding inquiries than I had dates available, well, I had to set some minimum standards to ensure my profit margins.


You are the choreographer of customer service in your small business!

Communicating your minimum can actually feel like customer service. Clients need to know “how this works” and by explaining the steps to potential clients, we’re teaching them what it’s like to dance with us.


Here’s why florists need to set a minimum and how I approach the “minimum spend” at this point in my biz:

What if a client’s budget isn’t realistic? Click HERE to find out how I handle unrealistic budget requests.


The Takeaway

This is your business and you set the rules.

At a certain point you need to implement standards so you can continue to grow.


Florists can’t be afraid to talk about budget with customers.

When’s the last time you bought something, but had absolutely no idea what you were going to spend?

Your customers aren’t coming to you with zero idea about what they’re willing to spend or what feels do-able for them.

Show them the steps so they can dance with you! And present your minimum with confidence….because you’re worth it!

Thanks so much for taking the time to read and watch.

xo. -Alison


Do you need help establishing your minimums?

Inside my course, Flower Math, you’ll find a list of all my starting prices (ie my minimums!) on wedding flowers over the past 16 years! Bouquets, centerpieces, ceremony arrangements, the whole sha-bang. (click here to see what else you get when you sign up.)

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Filed Under: Customer Service, Floral Design, Floral Industry, Flower Blog, Flower Business, Home-Studio Florists, Online Business Education for Florists, Pricing Tagged With: Customer Service, e-mail, Floral Artistry, floral business, floral design, floral industry, floralpreneur, florist pricing, Flower Blog, Flower Boss 2, Home-Based Florists, wedding proposals

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Welcome, floralpreneur®. I’m Alison Ellis. I teach floral designers how to increase profits, book better gigs, type fewer emails & build awesome websites. I’ve been a florist for over 24 years and in addition to teaching online courses, I’m also a featured business contributor in Florists’ Review Magazine, Flirty Fleurs, and Botanical Brouhaha. Learn more about me here! Learn More →

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