When you own your own business, you’re “the decider”. It’s up to you, as a floralpreneur®, to set the rules and boundaries for your small business. I often quote from Pretty Woman, “We say who, we say when, we say how much.”
I didn’t have a minimum when I started out….I was new! I couldn’t turn any business away.
As time went on and I had more wedding inquiries than I had dates available, well, I had to set some minimum standards to ensure my profit margins.
You are the choreographer of customer service in your small business!
Communicating your minimum can actually feel like customer service. Clients need to know “how this works” and by explaining the steps to potential clients, we’re teaching them what it’s like to dance with us.
Here’s why florists need to set a minimum and how I approach the “minimum spend” at this point in my biz:
The Takeaway
This is your business and you set the rules.
At a certain point you need to implement standards so you can continue to grow.
Florists can’t be afraid to talk about budget with customers.
When’s the last time you bought something, but had absolutely no idea what you were going to spend?
Your customers aren’t coming to you with zero idea about what they’re willing to spend or what feels do-able for them.
Show them the steps so they can dance with you! And present your minimum with confidence….because you’re worth it!
Thanks so much for taking the time to read and watch.
xo. -Alison
Do you need help establishing your minimums?
Inside my course, Flower Math, you’ll find a list of all my starting prices (ie my minimums!) on wedding flowers over the past 16 years! Bouquets, centerpieces, ceremony arrangements, the whole sha-bang. (click here to see what else you get when you sign up.)