When you’re running a business, you don’t want to book every customer! You want to book the right customers.
When I first started out in my business, I thought the goal was to book every client–no matter what!
- Lower the price on a few things to meet the budget? Sure.
- Meet at a super inconvenient time for me? You bet!
- Schedule a second call to go over “all the things” before you decide to work with me? Um, OK!
Whatever reassurance a customer needed to be persuaded that I was the right florist for the job, that’s what I’d do!
But over time, with experience and concerted efforts to understand who my ideal customers actually are, I’ve come to realize that I don’t want to book every customer! Not by a long shot.
Who’s “the right customer”?
Well, it’s someone who doesn’t need to be convinced that I’m the right choice because they can already feel that I’m the best choice from the preliminary experience with my company and my brand (via my website, consultation and e-mail communication).
By tapping into who my clients really are and what they really care about, I’m able to reach them on a deeper level and develop a level of trust before we even speak and that means that “the right clients” get to “yes” more easily.
I’ve learned to let go of the clients who aren’t an easy fit. I only want to book the right customers for me.
I share exactly how I’ve perfected this process over the past 20 years in my templates for florists!
“Alison’s email templates are an absolute life saver!
The email templates have taken off so much stress…just copy + paste, tweak a bit to customize with your own personality, and hit send. Client responses to the email templates I’ve used have been positive…the message is clear, and the tone is professional + kind. Absolutely worth the price in time saved!!” -Bethany
My downloadable pdfs, How To Write Proposals That Sell and Wedding Workflow show you how to spend less time before booking a client and how to lay out the steps for clients from the initial inquiry to post-wedding day follow-up! Combine them with my E-Mail Templates and Wedding Contract, you’ll have my entire communication package, plus you’ll save $30 off when you buy all 5 templates here.
It takes practice to learn how to speak directly to the heart of your ideal clients.
I’ve streamlined my proposal process so that I’m not “giving away too many details”, yet I still provide enough detail that a client can trust that we’re on the same page.
And I clearly communicate the steps in our booking process, so neither one of us invests too much time before we’ve decided we’re a good match.
It may not happen over night, but with time and practice, the booking process starts to take shape and you’ll be able to prequalify clients before investing too much time.
You can take a shortcut with all my downloadable pdfs here!
Keep doing beautiful work!
With love from me to you,
P.S. If you have questions for me, don’t hesitate to drop me a line right here: firstname.lastname@example.org