Running a business requires you to think ahead. You should always be looking forward in your business and updating your goals.
If you’ve been following my posts for any amount of time, you may already know that since I’m constantly encouraging florists to “make a plan” and “set new goals” and “look at the real numbers” so you can actually fulfill the vision you have for your business and your life.
This month, I’m making some BIG moves in my own business–for example, I’ll be moving my online courses to a new site, which is both exciting and slightly terrifying all at once! You can see the new site HERE!
Now, as I keep moving forward, I also want to take a moment to look back at the year so far so I put together some highlights of the tips and trainings I’ve shared throughout 2022….and it started with a Live Session on Setting Boundaries That Work For Your Business!…Scroll down for a brief recap to get some tips to help you move forward in your business goals!
➤If you need to get better at saying “no”, or you’re so busy that you need to raise your prices, or your clients’ expectations are depleting your energy–not filling your creative bucket–then this session was designed for you!
➤January is also when I teach my Live Group Coaching Program, The Art of Good Business! (2023 Session Starts Jan. 10th! Enrollment will be open Dec. 7-13th.)
➤I was a guest on The Flower Podcast and it aired on National Floral Design Day!
➤Scott and I talked about pricing, setting boundaries and some of the most frequent questions I’m getting lately around “educating clients” and the sales process.
➤I also shared one of the biggest “messaging mistakes” florists are making around pricing.
➤The Spring Flower Math Sale usually takes place in March and my Pricing Chat for Florists kicked off the sale!
➤If you want to be a florist, do you have to go to Floristry School? It’s a question I see a lot and I know there can be some strong opinions on the subject. Click to see my answer to the question and let me know what you think!
➤After 20 years of booking weddings, I’ve developed a smooth process to consistently lead clients through the booking process to get to a “yes”. Check out the step-by-step breakdown in the blog post and find my templates for emails, proposals, contracts and the workflow I follow for client management HERE!
My Wedding Season Started In June, You’ll See Some Of My Work On My Blog At floralartvt.com Here!
➤Live session replay with tips on improving one of your MOST viewed pages on your website, your About Us page!
➤Website Bootcamp Flash Sale took place in August as well!
➤Patreon members were invited to a Fall Business Planning Session. (Replay is available on Patreon.)
➤And see the October post below for a replay on Setting A Minimum.
Whether you already have a minimum or you’re just figuring out how to establish a minimum, this chat is for YOU!
Here’s what’s covered:
➤Why Florists Need A Minimum
➤How To Determine A Minimum For Your Business
➤How To Communicate A Minimum To Customers
Slow Flowers Journal released their Fall 2022 Issue and you’ll find an article I wrote with tips for a Fall Floral Biz Check on page 58 HERE! It’s a beautiful holiday issue, so make sure to check it out!
I shared a super quick boutonniere tutorial on Instagram you’ll find below!
View this post on Instagram
Question for you:
As you continue to move forward in your business and keep your focus on what’s ahead, what will help your business THE MOST as you forge ahead in your floral business journey?
More money? More clients? More time off?
(Pro-tip: A more strategic marketing plan is one of the MOST powerful levers in your business because it means you can work less hard in other areas!)
If you need help with a strategy for your business feel free to reach out anytime with questions for me. You can contact me here: firstname.lastname@example.org
FYI: You can also join me live & in person in Vermont for an April Workshop with Françoise Weeks, Phebe Robinson-Higgins and me! It’s going to be a great time and we only have 20 seats available. Click Here To Learn More About The 2-Day Workshop–April 17-18!
xo. -Alison Ellis