5 Easy Tips to Improve Your Website

If you’re a floral designer, you already know that running a successful business means you need to understand a lot more than flower care and design principles.

Marketing and branding are important pieces of longterm success. Most of the florists I work with have a website that “looks pretty good”, but they’re missing some important elements (and updates!).

That’s why I sat down with Emily and Mary-Catherine at Koehler & Dramm last week to talk about 5 Easy Tips to Improve Your Website!

You can take these 5 Website and Branding Tips and put them to work in your business today! Click to watch! [Read more…]

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The Art of Good Business Starts Live Today!

The Art of Good Business begins today!

If you’re thinking of rebranding and creating a new website, you want to do this work first (click HERE)!

You’re accountable for understanding what matters to you and what matters to your clients. [Read more…]

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Stop Worrying About The Competition

My one wish for my community of floralpreneurs this year is that you STOP worrying about the competition.

Click to watch today’s quick tips on “eliminating the competition”:

Inside The Art of Good Business is where I share the tools to help you… [Read more…]

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How Do Ideal Customers Find You?

Do you know what your ideal customers are looking for?

I shared this video yesterday about tuning into who your ideal customers are and what you deliver to them.

Today, I want to talk about the next step: getting found by your ideal customers.

[Read more…]

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Who Is Your Ideal Customer?

How do you define an Ideal Customer?

People talk about finding “ideal clients”, but it’s rarely defined.

The simplest definition of an ideal customer is: someone you want to work with over and over and over again.

You may have more than 1 ideal customer (multiple income streams sometimes have multiple customer avatars).

Click to watch this super short video on Why you want to get to know YOUR Ideal Clients!

We dive into this very topic in Week 1 of The Art of Good Business, which starts LIVE Jan. 8th.

You don’t have to join me live, but I will be here every Friday in January to walk you through the course.

Learn More HERE!

Ideal customers choose your brand easily.

They are willing to pay what you charge.

They love your website.

They love you/your personality and/or your sales staff.

They get to yes, easily.

In short…

In order to make your social media attract the right customers, you need a clear idea of who you’re actually taking to!

Ideal customers say, “this is for me…she’s saying what I’m thinking!”

You want your ideal customers to read your sales copy and think “yes, this is for me”.

Does your website and social media reach your clients like this?

If not, I can help!

Click here to learn more about The Art of Good Business!

Thanks for taking the time to check out my blog and watch my tips.

Keep doing beautiful work, Floralpreneur®.

With love from me to you,

Alison

P.S. If you have any questions for me about the course or whether it’s a good fit for you, request a free 20-minute call here! I’m happy to hop on a call if you have questions for me.

This is truly one of the most valuable and in-depth courses I teach and I would be honored to have you join me if it sounds like a good fit!