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By Alison Ellis Leave a Comment

Introducing My New Book on How To Become a Wedding Florist!

A big announcement for the floral world….

I am SO excited to share my new book, Falling Into Flowers, A Step-by-step Guide to Today’s Modern Wedding Business, is available NOW!

You can click to order a signed copy directly from the author (that’s me!) HERE!

This 80-page book covers the essential “must knows” for running a profitable wedding design business of any size—from basic tools and knowledge to presenting proposals and booking clients, to pricing for profit, to production and design schedules, Falling Into Flowers, features beautiful typography, stunning photography featuring my design work, and a step-by-step guide to today’s modern wedding business.

I want to offer up a big huge thanks to those who’ve already purchased the book! Your support has been phenomenally reassuring and humbling!

Floralpreneurs have been so kind and supportive in my first 2 weeks of this book launch that I sold out of my first shipment!

I’ll be filling orders just as quickly as I can….or you can order direct from the publisher for faster delivery!

Click To Order!


As seen in Florists’ Review magazine!…

how to become a wedding florist


Here’s what Florists’ Review says about the book…

If you have the desire to perfect your wedding floral sales and business and customer-service skills, and to become more professional and profitable in this segment of the industry, Falling into Flowers is the book for you!
Written in an enchanting, friendly and easy-to-comprehend manner by Alison Ellis, a practicing wedding florist for nearly two decades and owner of Floral Artistry in Jericho, Vt.; creator of Flower Math; and founder of RealFlowerBusiness.com, this book covers it all. Included are sound advice and proven tips for:

• becoming a wedding florist
• finding and creating a niche for your business
• selling weddings (including consultation tips)
• pricing your wedding work profitably
• planning and executing weddings
• managing communications with clients—and much, much more.

Ellis assures that it is possible to make money on weddings, from either a studio or a retail flower shop—even if you believe weddings are too much work and not profitable. By following the steps outlined in this consummate wedding business guidebook, readers will gain the confidence, clarity and professional strategies to become successful and profitable beyond their imaginations. And don’t hesitate to order this must-have business manual for your floral library: Once you start reading it, you’ll have a hard time putting it down! It’s that engaging! Click to order your copy today!

Get It Here

 



From Alison…

I created this book as a step-by-step guide for wedding and event florists who started their business because of their passion for flowers, but need to improve their skills beyond floral design in order to book clients, turn a profit, and feel proud of the business they run.

I hope readers will walk away with confidence in their ability to book clients who value their work and run a profitable business that brings them joy.

You can turn a profit AND create beautiful designs your customers will love!


Falling into Flowers book for wedding florists

I want to especially thank the folks who contributed to the creation of this book:

Robin Avni, my wonderful and thoughtful editor who kept my voice, but made it even better!

Andrea Leksen, my uber talented designer who brought the book to life with her typography and image selection.

Magnolia Photographie, for the fantastic cover image.

Four of my favorite female photographers in the Green Mountain State whose work is included throughout these pages:

Barrie Fisher Photo

Birke Photography

Daria Bishop Photography

Orchard Cove Photography

And, of course, my publisher, Travis Rigby, of Florists’ Review and Wildflower.Media—thank you for asking me to write this book!

It’s truly a dream come true (or perhaps, better stated, it’s a “goal come true”) to have a published book to share with florists around the world. I cannot wait for you to see it and I look forward to hearing what you do with your business once you read it!

Click To Order!

With so much love, appreciation, respect, excitement and straight-up-joy from me to you,

Alison

October 31, 2020 — 5:04 pm

By Alison Ellis Leave a Comment

End of Year Planning and Business Review

What are you working on in your business over the next 90 days?

What’s working in your business? What’s not working?  NOW is the time to get clear on what your business needs from you and how you’ll continue to move forward into 2021.

The best way to combat overwhelm (or “covid fatigue”) is to set intentions, look at the real-life stats on “where you’re at”, and manage your own expectations on what matters the most to you/your business/your life over the next few months/year.

*And if you need some help with your end-of-year goal setting and business planning, join me & my Patreon member for affordable, behind-the-scenes training with me! These lessons are designed to encourage you to TAKE ACTION and implement the tips and tricks I share.

Click to watch my October “Reality Check-In”….

 

View this post on Instagram

 

Tuesday Q&A this week is more of a check-in….a “reality check in”! I know a lot of you can relate. I mentioned my business planning session –which I hosted for my Patreon Members–and you can find that here: https://www.patreon.com/realflowerbusiness (link’s in my bio, too, of course!) Now is the perfect time to reset and realign our goals and our actions in the final quarter of the year! #Patreon #floralpreneur #realflowerbusiness #weddingflorist #coursesforflorists #floraldesign #floristsofinstagram

A post shared by Alison Ellis (@realflowerbusiness) on Oct 6, 2020 at 9:25am PDT


Don’t get discouraged!

 

If you’re struggling to balance your business and adapting to challenges of 2020, I feel you! Between homeschooling and “pivoting” in your business, there’s a lot to juggle right now. But we can empower ourselves with a little planning and a lot of patience (for ourselves and everyone we meet!).

I’m on this journey with you, Floralpreneurs! Thanks for watching…and keep doing beautiful work!

xo. -Alison


Additional Resources To Help You:

Business Plan Jumpstart-downloadable PDF and step-by-step video

Patreon Membership Training-3 Keys To Booking Great Clients

October 10, 2020 — 3:17 pm

By Alison Ellis Leave a Comment

Focus On What Matters In Your Business Right Now

What should you be focused on in your business right now?

Small business owners are often pulled in multiple directions; we wear a lot of hats, right?! But there are times when your business needs you to focus and avoid distractions!

If you have trouble focusing on what matters most, ask yourself the following:

  • Where are you pouring your energy?
  • What’s bringing in money?
  • Why are you “doing what you’re doing” (ie social media, current offerings, etc.)?
  • Are you consistent?
  • What do you need to “practice”?

From brand loyalty to growing your Instagram following to renaming your business, I addressed the questions florists sent to me this week…

Click to watch the Tuesday Q&A replay!

 

View this post on Instagram

 

Tuesday Q&A to answer your questions live! Link in bio for my Real Flower Business “stuff”! ❤️

A post shared by Alison Ellis (@realflowerbusiness) on Sep 29, 2020 at 8:32am PDT


The moral of the story is this: Don’t forget to plan and finish this year strong!

Thanks for taking the time to tune in and watch.

You can follow me on Instagram here, subscribe to my YouTube channel here, and join my Facebook group here.

xo. -Alison


Additional Resources for You:

Flower Math: The Florist’s Guide To Pricing & Profitability

Marketing Minicourse 

Patreon Membership Training

 

October 1, 2020 — 4:12 pm

By Alison Ellis Leave a Comment

Live Chat with Passionflower Sue on Brand Integrity

How do you build a long lasting business?

After nearly 2 decades in business, my aim is to focus on building a brand with integrity. You can call it brand integrity or integrity branding, but what it boils down to is “what people say about your business when you’re not in the room”.

My friend, Susan McLeary, invited me to sit down for a live chat on Instagram to talk about what it means to have an integrity brand and align your business values with your personal beliefs.

Susan has built a well-loved brand that’s followed by many, because of her willingness to show up authentically and consistently share her creative vision with the world. These are essential qualities of an Integrity Brand, of course, and there’s a whole lot of practice that’s required as you continually “put yourself out there” to share your work and your branding message with your customers.

Click to watch a replay of our chat below!

View this post on Instagram

 

Apologies on my poor video quality, but the audio is great! Join me and my friend Alison of @realflowerbusiness for a casual conversation about the importance of creating an “integrity brand.” What’s that you say? Listen and add your thoughts to the comments! 💛

A post shared by SUE MCLEARY (@passionflowersue) on Sep 13, 2020 at 8:21am PDT

 


Note: We sat down to talk on Susan’s IGTV after a chat I did in my Facebook group on why it’s important to be LGBTQIA+ Inclusive in my business and you can watch a replay HERE.


Thanks for taking the time to tune in and watch! I hope you’ll take some time to tune into your business and your core values to continue to develop your own flavor of Integrity Branding!

xo. -Alison

September 20, 2020 — 2:49 pm

By Alison Ellis Leave a Comment

Why It’s Important To Be LGBTQIA Affirming In Your Business

This is a live chat from my Facebook group–I didn’t plan to share this chat outside of the group since it’s directed AT the group, however, my friend, Susan (aka Passionflower Sue), asked if I’d be sharing it more widely and since the message is vitally important to our industry, I’m sharing it here so you can watch and share even if you’re not a member of my Facebook group.

The topic is about the importance of creating safe spaces for the LGBTQIA community, but this message extends to members of any marginalized communities who deserve equal treatment and basic human dignity when doing business with your company.

Click to watch and download the free pdf with some notes from the live.

Grab the PDF Here: Why Should Your Business Be LGBTQIA Affirming


I hope you’ll recognize the need to take action to be “more than welcoming” and work towards actually affirming that your business is safe and inclusive of ALL people regardless of sexual orientation, race, or religion.

We can do better as an industry, but it starts with us ALL doing better individually.

With love from me to you,

Alison

September 13, 2020 — 1:24 pm

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Welcome, floralpreneur®.  I’m Alison Ellis, creator of Flower Math, and founder of RealFlowerBusiness.com. My online business courses, group training and private coaching is created to help floral designers increase profits, book better gigs, type fewer emails & build awesome websites.  Learn More →

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FOR WEDDING FLORISTS:

Get my book: Falling Into Flowers

Templates for Florists

Flower Math Formulas

3 Keys To Booking Great Clients

FREE RESOURCES:

Free ebook: Everything I Wish I Knew Before Starting My Business

Get my #1 Proposal Tip!

3 Steps To Calculate Profit Margin

5 Actions To Take When Biz Is Uncertain

10 Things I Did To Grow My Biz

AS SEEN ON:

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