Education and Business Training for Floral Designers.
An interesting About Page works like a magnet to attract great clients to your business. But if your website is “borderline boring”, you could actually be repelling clients.
I know it’s not always easy to talk about yourself with confidence, but your About Page MUST tell a compelling story that establishes trust and makes it clear that you are the BEST choice! [Read more…]
She went on to say, “I have seen you post that you have a phone conversation with a client for weddings and then you usually don’t really have much contact until delivery/setup day of wedding. Just wondering how you go about doing this, so that you are not in constant back and forth with the client? Thanks!”
I spent many years perfecting my consultation and booking process, and I offer a ton of resources for florists to help book weddings and write proposals quickly, inside my Wedding Templates which include my Proposal, Contract, Wedding Workflow and Email Templates,
but questions on “the steps to actually book weddings” keep coming up–so I put together 5 Steps to Book A Wedding in 10 Days, and I’ll walk you though them here!
I’m going to lay out the timeline for how I book a wedding in 10 days below… [Read more…]
If you want to be a florist, do you have to go to Floristry School? It’s a question I see a lot and I know there can be some strong opinions on the subject. Click to see my answer to the question and let me know what you think!
There are so many things to learn that you can’t learn “everything you need to know in just one place”. Whether you go to floristry school, or take an accredited floral design certification program, or you teach yourself through trial and error, there will always be something more for you to learn.
For example, I’ve heard from floristry students in Australia and England who enrolled in my Flower Math course and say that they got a much more thorough and clear explanation from my online course than they did in school! Even longtime florists have told me that they understand the design aspect of their work, but they’ve been kept mostly in the dark on the business-stuff.
And still, some floral designers manage to build a “busy” floral design business, but they struggle with attracting higher paying clients or creating systems to close sales (without a dozen meetings that drain their time and energy).
Let’s face it, there’s so much more to know as a florist than “just flowers”!
The secret to success in the floral industry is to keep learning and growing. Just going to floristry school isn’t enough.
And just learning from YouTube videos isn’t enough.
And letting 20 years pass between your last in-person learning experience isn’t enough either.
Never stop learning in your business and your life–and keep doing beautiful work!
With love from me to you,
Alison
Spring is approaching–even here in Vermont where it’s still cold and snowy, I can see and hear the signs of spring–and for the 3rd spring in a row I’m inviting florists to join me for a free Pricing & Profitability Chat for Florists on Monday, March 21st, 2022 at 12pm EDT/9am PDT.
Think of it as a quick 1-hour spring business check-in. I’ll even have a special offer for those who attend live!
I’ll also be kicking off my Spring Flower Math Sale on March 21-23rd and I’ll have all the details for you on that soon! (Sign up for the pricing chat to be the first to know when the sale is live.)
In the meantime, I’m talking “all things pricing” over in my Instagram highlights HERE and you can watch a few short pricing tips below!
View this post on Instagram
View this post on Instagram
View this post on Instagram