Real Flower Business

Education and Business Training for Floral Designers.

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Wedding Bouquet Tips

A floral designed asked in my Facebook group the other day, “Are the stems on my bouquets too long?”

And while there isn’t 1 right answer on exactly how long your bouquet stems should be, I threw together a quick video to show you how I determine the stem length on a bouquet for a real wedding. Ultimately, the stem length is part of your overall design flair. You may like your stems shorter than what I show in my work, OR your clients may begin requesting longer stems like we’re seeing in some events lately! It’s a matter of taste and balance on the design as well.

This video got such a nice reaction that I ended up putting together a few more wedding bouquet tips for you! You can watch all 3 videos below in the order I created them in about 26 minutes.

I hope you’ll enjoy these wedding bouquet tips! And if you do, please make sure to “Like” the videos on YouTube, subscribe to my channel and share with a friend!

After I shared the stem length video, I got questions on how I tie my ribbon–so I did another quick tutorial on how I tie the knots on my wedding bouquets!

 

Naturally, it only made sense to follow up with a behind-the-scenes look at how I actually make a wedding bouquet in the first place, so I recorded myself at my design bench as I designed the bridal bouquet for my most recent wedding. Take a peak at my process below!

Thanks for taking a few minutes to watch! And remember to “Like” these videos and subscribe on YouTube. You can also watch a few more design tips on my YouTube Playlist below!

If you haven’t already subscribed to get my Free eBook, Everything I Wish I Knew Before I Started My Business, Click Here To Get It Now!

You can also learn more about me below!

See My About Page

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On The Flower Podcast

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Flower Math Fall Sale!

The Flower Math Fall Sale is ON for 3 DAYS ONLY!  Coupon Code: Fall23

Get the LOWEST price on the ONLY Pricing & Profitability course for floral designers NOW thru Sept. 14th at 11:59pm Eastern!

Use Code: Fall23 to Save $100 Off!

Click For Details!

 

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Pricing Weddings For Profit

The Mayesh Fall Flower Festival took place on Aug. 22, 2023 and Alison was invited to talk about Pricing Weddings for Profit! Watch below or listen wherever you get your podcasts! And THEN, join me for the Pricing Chat for Florists on Sept. 12! (Click Here to Sign Up!)

Catch a 1-hour Replay of the conversation between Yvonne and Alison on how to price for profit and how to handle substitutions.

Questions included:

  • How do you ensure a profitable wedding?
  • How do we make sure we aren’t overbuying?
  • Do you recommend padding the order to cover possible flower issues?
  • Should florists set a minimum?

Pricing for profit should not be a mystery in your floral design business!

If you have additional pricing questions for me, make sure to CLICK HERE to sign up for the Free Pricing Chat for Florists on Sept. 12th!

I’ll see you there!

xo. -Alison Ellis

Here’s a quick recap of the all day lineup from the Virtual Festival:

  • They kicked off the day with an autumnal design demo & discussion with Gilberto Espinoza of Dogwood & Fir to answer your design questions.
  • Next, David Dahlson has pulled together a great bounty of fall blooms to share with you, followed with a mayesh.com PreBook demo from Jaimie Cosgrove.
  • To wrap up the day, Alison Ellis of Real Flower Business shared tips for pricing for profit to ensure a successful wedding season! Catch that replay right now above!

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Floral Education with Alison Ellis

A floral business can’t run on creativity alone! If you want your business to be sustainable and successful, you do need to map out future goals and define your own version of success!

Save the dates for my upcoming online trainings and click on the topics below that would be of most help to you on your path to reach your goals!

 

Business Plan Refresh Session–Aug. 23 

If you’re feeling overworked or uninspired in your floral business, this session is for you!

Florists and Flower Farmers will leave this session feeling refreshed, refocused and ready to take action to ditch the overwhelm by putting their goals in writing.

You can join me live for 1-hour on Zoom and catch a replay for 30 days after the training. I’m offering a “Pay What You Want” option that starts at just $5!

Sign up for a Replay Here until it expires: https://learn.realflowerbusiness.com/refresh

 

Pricing Chat for Florists–Sept.12

How do you calculate the profit margin in your flower business? 

If you’re a floral designer or farmer florist who wants to pay yourself more, tracking your profit margin is THE MOST IMPORTANT STEP you can take to make sure that you’re keeping as much money as possible!

And it’s OK if you aren’t “good with numbers” because it’s actually really easy to learn how to do it! That’s why I’ll be hosting a free Pricing Chat for Florists on Tuesday, Sept. 12th at 12pm Eastern/9am Pacific where I’ll share The 3 Numbers Florists Need To Know to help make sure you’re maximizing your margins.

Registration is Closed.

 

Additional Training Dates…

If you ever tell yourself, “I’m great at the creative stuff, but I’m not good at business”, what do you think someone who IS good at business would do to work smarter and reach their goals?

The first step is to put a business plan in writing! The next step is to make sure you’re pricing for MAXIMUM profitability, of course. And then, you have to be able to book clients with ease and market your business with intention to attract the best customers to your brand!

It sounds like a lot, I know! That’s why I’m teach ALL OF THESE THINGS specifically for floral designers and farmer florists in my online business training that you can join from anywhere in the world!

Remember:

Setting Realistic Goals Is Critical To Your Overall Success & Happiness.

And Feeling Overworked In Your Business is NOT Sustainable.

Make sure to stay tuned for upcoming training dates, times and registration!

If you’re not already on my email list, click HERE to sign up for my free eBook and you’ll be on my list!

xo. -Alison Ellis

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Floral Designer Q&A

I received some great questions from florists in my Facebook group this month, and I’m going to address them in a LIVE Q&A Session on Wednesday, May 31st, at 11am Eastern/ 8am Pacific and I would LOVE to see you there!

Click here for a link to a replay of the live Floralpreneur® Q&A!

From how I leveraged local restaurant accounts and built my business on bud vases, to tips for pricing something you’ve never made before, to those the renewed requests for lily of the valley bouquets–I have a few questions on my list–but florists who join live can ask me anything!

We’re talking about what’s on your mind right now!

I hope you’re having a great day wherever you may be in the world and I’ll see you in the replay!

With love from me to you,

Alison Ellis

Find A Full Course List Here

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