Real Flower Business

Education and Business Training for Floral Designers.

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Giving Tuesday

More than 5,000 floralpreneurs have enrolled in my Real Flower Business Courses over the past 3 years…

and I’m truly grateful for every florist who’s taken a leap to invest in my courses!

So today, in honor #GivingTuesday and all the Floralpreneurs who’ve helped to make 2018 a GREAT year of learning, sharing and growing small businesses around the world, I’m donating 10% of this month’s profits to charitable causes to express my gratitude!
After another successful year in biz, it’s a joy to be able to give back! (Seriously, I’ve been kinda giddy after making each donation!)

I’m paying it forward with 3 Charitable Causes today:
1. American Red Cross California Wildfires (https://www.redcross.org/donate/donation.html)
2. Charity Water (https://my.charitywater.org/donate)
3. Rainforest Alliance (https://www.rainforest-alliance.org)

If you’ve been planning to add some sort of “giving back” into your business plans, MAKE TODAY THE DAY! It doesn’t have to be thousands of dollars….or even hundreds of dollars…just give what you can!

(Giving Tuesday has many sponsors who are matching donations so a $400 donation, for example, turns into an $800 donation once it’s matched!….your small donation can turn into a big one!)

How will you make giving part of your growth strategy in 2019?

With love from me to you,

Alison

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Cyber Monday Sale

CYBER MONDAY SALE! SAVE AN ADDITIONAL $10 OFF ALL TEMPLATE BUNDLES TIL 9PM ET!

You can access these pdf’s as soon as you purchase. (Floralpreneurs often tell me they use my templates the same day they buy ’em.)

Try ’em. You’ll like ’em.

I’m proud to present 5 downloadable courses to help you streamline your e-mail and proposal writing process.

SAVE $30 $40 OFF ALL 5 PDFS HERE.

Testimonial:

“Just downloaded the 12 email templates, wedding workflow, and how to write proposals that sell…..ALISON! You are the flower fairy god mother we all needed! Information overload! Do it guys;)”

-Melissa Denise

BUY AN E-MAIL BUNDLE & SAVE $10 20 OFF!

10 E-Mail Templates for Florists $39

This downloadable pdf tackles ten difficult conversations we have with customers and potential customers including How to Present A Proposal That’s Over Budget, How to Reply To A Complaint, How to Tell A Client You Won’t Work with Them, and How To Respond When A Wedding Is Cancelled. Get it here for $39.

12 E-Mail Templates for Florists $29

This downloadable pdf gives you the exact wording I use when writing to a client. It’s a bonafide look at how I communicate with customers to create both a friendly and business-centered relationship based on mutual respect and crystal clear communication. I often hear florists say they use these templates within the first 1-2 days of purchasing them! You’ll find some valuable phrases you can embrace and adapt to your own unique voice. Buy it now $29.

“Man do I wish I had used them earlier…sent off all my latest proposals using your email templates and 3 from 3 have come back before the expiry date in acceptance!!  [You’re] a floral super star Alison thank you so so much for the time and effort you put back into the industry.”

-Casey (from the Facebook group)

GET MY 3-COURSE WEDDING BUNDLE & SAVE $20 30 OFF!

How To Write Proposals That Sell $99

This downloadable pdf shows you how to create a template for wedding proposals that sell by sharing the steps I use to create a more streamlined proposal process without committing hours and hours of time before booking…including tips to create a sense of urgency around booking so you really can book more quickly. Get it here $99.

Contracts For Florists $99

Included in this pdf you get the 14 Terms & Conditions I include in my contract, along with notes on some of my very favorite and most important parts, plus I’ve added 10 additional clauses you might want to consider, and a BONUS e-mail template, “What if someone asks you to modify your contract?” Contracts For Florists is not intended to be a “template”, although you do get all of the terms of my contract. My hope is that you’ll use this course to draft a contract with a local attorney in your area! (I’m a florist; I am not a lawyer. You should consult an attorney when drafting an official contract.) Get it here $99.

Wedding Workflow $19

This downloadable pdf takes you behind the scenes of my business to show you how I choreograph a customer service experience that fosters a relationship of trust and confidence with 16 Steps to Client Management from initial inquiry to post-wedding followup. Get it here $19.

Not sure which course is right for you? Get in touch: floralartvt@gmail.com

I’m happy to answer any questions you may have before, during or after a course!

CYBER MONDAY SALE ENDS MONDAY, NOV. 26TH, AT 9PM EASTERN TIME!

Find out more about Flower Math HERE.

Read more about Alison HERE.

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Holiday Cranberry Sauce

It’s officially one week until Thanksgiving here in the U.S.A. so I have a Holiday Home Cooking Episode for ya….with one of my favorite sides.

Cranberry sauce has always been one of my favorite holiday foods. As a kid, I thought the canned cranberry sauce was so good….but as I’ve grown, so has my appreciation for “the real thing” so homemade cranberry sauce is my jam….well, not jam, it’s my sauce, but….you know what I mean!

My super easy Holiday Cranberry Sauce recipe will only take you about 20 minutes to make and about 3 hours to chill in the fridge….but you can eat it warm and it’s still really, really good!

You’ll need…

1.5 cups water

2 tablespoons arrowroot powder

3/4 cups sugar (I like to use maple sugar, but brown sugar or evaporated cane juice will work just fine)

12 ounces fresh cranberries (approximately 3 cups)

To cook…

  • Combine water and arrowroot powder in a small saucepan and stir, then bring to a boil.
  • Once boiling, add the cranberries and sugar and lower the heat to medium. The mixture should be at a steady simmer.
  • Cover, leaving the lid ajar so the steam can escape.
  • Cook for about 10 minutes; the berries should be popping and juicy.
  • Uncover and use the back of a wooden spoon to smush the cranberries and create the consistency you like (the more you smush ’em, the smoother the sauce will be).
  • Cook an additional 5 minutes with the lid off.
  • The juice should be thick and red and the berries should be mostly popped.

Let the sauce cool and then transfer to a container to refrigerate.

Cover with plastic wrap (or reusable lid!…like a mason jar!) and refrigerate for about 3 hours so it becomes a bit more “jellied”.

I love this cranberry sauce so much, I make it kinda all the time once fall comes around! Anytime I want something sweet, I hit the sauce! It’s just tart enough and just sweet enough….it’s delish.

Enjoy! And I hope your family will enjoy it, too!

With love from me to you,

Alison

P.S. I’ll share a few more recipes before the holiday….so stay tuned….and if you want to find out about my Black Friday Sale next week, sign up for updates here: Yes, keep me in the loop for the sale!

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1 Step To Make More Money Today

Do you want to make more money in your floral design business?

Yes?….Great! So let me ask you one question….

What are you doing to bring money into your business today?
One important rule in business is this: Do what makes money first!

On this Monday, I’ve scheduled a consultation for a fall wedding, booked a wedding today that I sent a proposal out to on Friday, and I’m sending out another proposal before 5pm today.

I ALSO took a little time to visit my banking statements and reconcile some “stuff” so it’s no longer lost in a pile under a few notebooks, but rather properly recorded and accounted for.

If you want to make money, you have to get familiar with it!

How much money you have, how much money you need and how money flows into your biz!

So….what are you doing to bring money into your business today?

xo. -Alison

Click to watch 1 Step To Making More Money:

Do you know the 3 Most Important Numbers To Focus On In Your Biz? Click here to find out! (It’s free!)

 

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Join me Live at The Floral Reserve

I’m doing some end of year business planning live and in person at The Floral Reserve in Providence, Rhode Island on December 9th,….do you want to meet me there?

In honor of their 1 year anniversary, The Floral Reserve invited me to present an educational seminar for their wholesale customers and fellow florists as part of their end-of-year celebration and I am so honored and excited to be a part of it! There’s room for up to 45 floralpreneurs so space is limited!

And after the educational portion of our day, you’re invited to the Flowers By Semia studio for a meal catered by Gracie’s restaurant. You will be treated to a lavish tablescape and candlelit room for dinner, as a thank you for an amazing first year of business at The Floral Reserve. (I will also be joining you for dinner, of course!) Limited to 25 attendees.

You can click HERE for details to register to join me and reserve your seat today!

education for florists, floral education

I will lead two 45 minute presentations with breaks for questions in between, from 3pm-5pm on Sunday, December 9th.

The first will be a discussion on the on the basics of business planning so that you can update your business plan and grow your brand. You’ll have access to the slides from this presentation afterwards for future reference as well.

The second presentation will be on Pricing and Profitability and attendees will get a special discount on my online pricing course, Flower Math, if you’d like to dive deeper into the pricing lessons.

From The Floral Reserve:

“While there is always room to improve and grow in your designs, growing your business is just as important. On December 9th, we are so excited to invite our friends in the floral design community to something truly special. We will be hosting the lovely Alison Ellis of Real Flower Business at The Floral Reserve, a floral designer and business guru, as she shares her knowledge to educate and empower fellow “floralpreneurs” to achieve their business goals and build long-lasting brands….read more here.

Keep doing beautiful work!

xo. -Alison